LinkedIn Ads Course 2021 : Advanced Strategies for Success
What you'll learn
- LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
- LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
- How to get admin access of the company page
- How to get access to the LinkedIn Ads Account
- Setting up LinkedIn Insight Tag
- Setting up Conversion Tracking Using site wide insight tag
- Setting up Conversion Tracking using an event specific pixel
- Account Structure and Organization
- Selecting our Campaign Objective
- LinkedIn Ads Targeting
- Audience Expansion and LinkedIn Audience Network
- Bids and Budgeting for LinkedIn Ads
- Setting up Creatives for LinkedIn Ads
- Benchmarking of LinkedIn Ads
- LinkedIn Ads - Testing Strategy and Optimization Schedule
- Top 5 LinkedIn Ads Mistakes
- Frequently Asked Questions on LinkedIn Ads
Requirements
- No. This course covers everything from beginner to advanced
Description
LinkedIn Ads Course 2021 is designed to give Successful strategies for Selecting Right Campaign Objective, Ad Format, Bids and Budgeting, Targeting, Testing and Optimization which would help you to achieve higher Return on Ad Spend (ROAS).
The course covers
1. LinkedIn Ads V/S Facebook Ads - Where should be you spending your advertising dollars on?
2. LinkedIn Ads V/S Google Ads- Where should be you spending your advertising dollars on?
3. How to get admin access of the company page
4. How to get access to the LinkedIn Ads Account
5. Setting up LinkedIn Insight Tag
6. Setting up Conversion Tracking Using site wide insight tag
7. Setting up Conversion Tracking using an event specific pixel
8. Account Structure and Organization
9. Strategies for Selecting Right Campaign Objective
10. Strategies for Selecting the Right Targeting
11. Bidding Strategy
12. Budgeting Strategy
13. Benchmarking
14. Testing Strategy
15. Optimization Schedule
Who this course is for:
- Digital Marketing Managers
- Digital Marketing Specialists
- Digital Marketing Freelancers
- B2B & B2C Marketeers
- Demand Generation Managers
- Business Owners
- Online Store Owners
- Marketing Manager
- Sales Vice President
- Marketing Vice President
- Director of Sales
- Marketing Director
- Chief Sales Officer
- Chief Marketing Officer
- Chief Executive Officer
- Growth Marketers
Course content
- Preview03:05
- Preview01:54
- Preview15:13
- 09:48LinkedIn Ads Vs Google Ads- Where should you spend your advertising Dollars?
- 12:24Basics of LinkedIn Ads - A Brief Overview
Instructor
![Sheshank Anand](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.9 Instructor Rating
- 303 Reviews
- 46,135 Students
- 8 Courses
I am a digital marketing expert covering areas like digital advertising (LinkedIn Ads, Facebook Ads, Google Ads , Twitter Ads etc), , marketing analytics (Google Analytics, Google Tag Manager etc), Inbound Marketing, Account Based Marketing, Content Marketing, Content Analytics , Social Media Marketing ,Marketing Automation etc .
My objective is to demystify digital marketing for marketers and entrepreneurs
The basic objective of any digital marketing is -results- and I am an expert in how to achieve them.
I teach both Theory +Practical to help students sharpen their skills in digital marketing.