LinkedIn Ads Course 2020 - From Beginner to Advanced
4.1 (36 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,756 students enrolled

LinkedIn Ads Course 2020 - From Beginner to Advanced

Expand your Digital Marketing Skillset with LinkedIn Ads. Master LinkedIn Advertising in this course from scratch.
New
4.1 (36 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,756 students enrolled
Created by Sheshank Anand
Last updated 5/2020
English
English [Auto-generated]
Current price: $11.99 Original price: $19.99 Discount: 40% off
23 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • 1. The Pros and Cons of Linkedin Ads
  • 2. Difference between Search Leads and LinkedIn Leads
  • 3. Who should advertise on LinkedIn and who shouldn't
  • 4. Getting Admin Access to the Company Page
  • 5. Getting Access to LinkedIn Ads Account
  • 6. Objective Based Advertising on LinkedIn
  • 7. How to choose your campaign objective
  • 8. Using Different Ad Formats like Text Ads, Sponsored Content , Sponsored In Mail etc
  • 9. Audience Targeting Options
  • 10. Bids and Budgeting Strategy
  • 11. Retargeting Strategy
  • 12. Benchmarking
  • 13. Insight Tag and Conversions
  • 14. Account Structue
  • 15. Analytics, Tracking and Attribution
  • 16. Conversion Tracking
  • 17. Reporting
  • .......And a lot more. In short you will learn everything under the sun related to LinkedIn Advertising
Requirements
  • No. This course covers everything from beginner to advanced
Description

LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads . In this course  we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc.

So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.

Who this course is for:
  • Digital Marketers interested in LinkedIn Advertising
  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists
Course content
Expand all 69 lectures 04:03:31
+ Introduction to LinkedIn Ads
3 lectures 14:57

In this lecture students would be learning what are the pros of LinkedIn Ads and what are the cons of LinkedIn Ads

Preview 06:23

In this video students will leads what is the difference between a search lead and a LinkedIn Lead

Preview 03:25

In this lecture students will learn for whom LinkedIn Ads work and for whom it doesn't

Preview 05:09

Answer the Questions to test your knowledge about this section

Linkedin Ads - Introduction Quiz
3 questions
+ Starting with Linkedin Ads
5 lectures 20:11

In this lecture students will learn how to gain access to the LinkedIn company Page

Getting Admin Access to the Company Page
03:38

In this lecture students will learn how to get access to LinkedIn Ads Account

Getting Access to LinkedIn Ads Account
02:18

In this lecture students will learn how to set up a LinkedIn Insight Tag

How to set up LinkedIn Insight Tag
05:23

In this lecture students will understand the theory behind conversion tracking

How to set up Conversion Tracking - Part 1
04:42

In this lecture students will learn how to set up conversion tracking in the LinkedIn Ad Manager Platform

How to set up Conversion Tracking - Part 2
04:10

Answer the following questions to test your knowledge about this section

Starting with LinkedIn Ads - Quiz
4 questions
+ Objective Based Advertising on LinkedIn
10 lectures 36:49

In this lecture students will get a brief view of what we would be covering in this section

Introduction to this section
01:31
Starting Campaign from Scratch and How we designed this section
01:28

In this lecture students will learn more about the different aspects of choosing brand awareness as an objective

Brand Awareness as Campaign Objective
06:44

In this lecture students will learn more about different aspects of choosing Website Visits as Campaign Objective

Website Visits as Campaign Objective
04:32

In this lecture students will learn various aspects of choosing Engagement as a Campaign Objective

Engagement as a Campaign Objective
04:04

In this lecture students will learn various aspects of choosing video views as a campaign objective

Video Views as a Campaign Objective
03:50

In this lecture students will learn various aspects related to choosing Lead Generation as a Campaign Objective

Lead Generation as a Camapign Objective
04:57

In this lecture students will learn various aspects of choosing Website Conversion as a Campaign Objective

Website Conversions as a Campaign Objective
03:49

In this lecture students will be learning the various aspects of choosing Job Applicant as a Campaign Objective

Job Applicant as a Campaign Objective
03:44
Follow Along - Setting Objectives for our Campaigns
02:10

Answer the following questions to test your knowledge about this section

Objective Based Advertising on Linkedin - Quiz
5 questions
+ Account Structue
2 lectures 06:58

In this lecture students will learn the proper naming convention for campaigns

How to Name your campaigns
04:14
Follow Along- Setting up Campaign Name
02:44
+ Targeting on Linkedin Ads
12 lectures 48:11
Introduction to the Targeting Section- How we designed this section
01:58

In this lecture students will learn various aspects of setting up Location and Language Targeting in LinkedIn Ads

Setting up Location and Language Targeting
05:24

In this lecture students will get an overview about various audience attributes targeting features

Targeting by audience Attributes - Part 1
02:14

In this lecture we will go into details about each of the audience attributes feature

Targeting by Audience Attributes - Part 2
08:27
Targeting by Matched Audiences - Part 1
02:50

In this lecture we will go into details about the Matched Audiences Features

Targeting by Matched Audiences - Part 2
05:49

In this lecture students will get an overview about LinkedIn Audience Expansion, LinkedIn Audience Network, Targeting Templates on LinkedIn and Foretasted Results

Linkedin Audience Expansion and Audience Network - Part 1
02:03

In this lecture we will go into details about LinkedIn Audience Expansion and LinkedIn Audience Network

Linkedin Audience Expansion and Audience Network - Part 2
04:56

In this lecture students will learn various best practices when it comes to advertising on Linkedin

Linkedin Targeting Best Practises
06:29
Follow Along- Targeting by Audience Attributes
01:58
Follow Along- Targeting by Matched Audiences
02:48
Follow Along - Website Retargeting
03:15

Answer the following questions to test your knowledge about this section

Targeting on Linkedin Ads- Quiz
4 questions
+ Ad Formats
10 lectures 29:27
Intro the Ad Format Section- How we designed this section
01:05

In this section students will learn different aspects of using Single Image as an ad format

Single Image Ad
03:46

In this lecture students will learn various aspect of using Carousel Ads

Carousel Ads
02:41

In this lecture students will learn various aspects of using Video Ads

Video Ads
03:45

In this lecture students will learn various aspects related to Text Ads

Text Ads
01:59

In this lecture students will learn various aspects related to Spotlight Ads.

Spotlight Ads
03:37

In this lecture students will learn various aspects related to Message Ads

Message Ads
02:11

In this lecture students will learn various aspects related to Follower Ads

Follower Ads
03:27

In this lecture students will learn various aspects related to Job Ads.

Job Ads
02:44
Follow Along- Setting up single Image Ad
04:12

Answer the following questions to test your knowledge about the section

Ad Formats - Quiz
8 questions
+ Bids and Budgeting
11 lectures 34:20
Intro to the Bids and Budgeting Section- How we designed this section
01:00

In this lecture students will learn different bid types that are available if we select Brand Awareness as a Campaign Objective

Bid Types for Brand Awareness as a Campaign Objective
05:04

In this lecture students will learn about the different bid types that are available if we select Website Visits as a Campaign Objective

Bid Types for Website Visits as a Campain Objective
05:06

In this lecture students will learn about different bid types for Engagement as a Campaign Objective

Bid Types for Engagement as a Campaign Objective
03:39

In this lecture student will learn about the bid types when Video Views is selected as a Campaign Objective

Bid Types for Video Views as a Campaign Objective
03:00

In this lecture students will learn about bid types if we select Lead Generation as a Campaign Objective

Bid Types for Lead Generation as a Camapign Objective
02:58

In this lecture students will learn about bid types if we select Website Conversions as a Campaign Objective

Bid types for Website Conversions as a Campain Objective
02:51

In this lecture students will learn about bid type if we select Job Applicant as a Campaign Objective

Bid Types for Job Applicant as a Campaign Objective
01:03

In this lecture students will learn about Max Cost Per Send (CPS) as a bid type and also the best practices when it comes to bidding

Max Cost Per Send (CPS) Bid Type and Best Practises for Bidding
03:22

In this lecture students will learn about the budget and schedule aspects while setting up LinkedIn Ads

Budget and Schedule
03:34
Follow Along- Bids and Budgeting
02:43

Answer the following Questions to test your understanding about this section

Bids and Budgeting - Quiz
4 questions
+ Reporting, Analytics and Benchmarking
14 lectures 41:34
Intro to the Reporting, analytics and Benchmarking Section- How we designed this
01:17

In this section students will learn various aspects related to Performance Metrics in Campaign Manager

Performance Metrics in Campaign Manager
06:07

In this lecture students will learn various aspects related to Delivery Metrics in Campaign Manager

Delivery Metrics in Campaign Manager
02:15

In this lecture students will learn various aspects related to Engagement Metrics in Campaign Manager

Engagemt Metrics in Campaign Manager
03:05

In this lecture students will learn various aspects related to Conversion and Lead Metrics in Campaign Manager

Conversions and Lead Metrics in Campaign Manager
02:47

In this lecture students will learn various aspects related to Sponsored Messaging Metrics in Campaign Manager

Sponsored Messaging Metrics in Campaign Manager
01:53

In this lecture students will learn different aspects related to Video Metrics in Campaign Manager

Video Metrics in Campaign Manager
02:27

In this lecture students will learn different aspects related to Budget and Bid Metrics in Campaign Manager

Budget and Bid Metrics in Campaign Manager
01:18

In this lecture students will learn how to download Performance Reports in Campaign Manager

Download Performance Reports in Campaign Manager
03:37

In this lecture students will learn about Performance Charts and Demographics in Campaign Manager

Performance Charts and Demographics for your ads
04:01

In this section students will learn about URL tagging and Benchmarking with regards to LinkedIn Ads

URL tagging and Benchmarking
05:46
Seeing Performance Report of a Live Account
01:59
Follow Along- Performance Chart and Demographics
01:55
Follow Along-Performance Reports in a CSV File
03:07

Answer the following questions to test your knowledge about this section

Reporting, analytics and Benchmarking - Quiz
4 questions
+ Lead Generation Forms
2 lectures 11:04

In this lecture students will learn how to create a Lead Generation Form in LinkedIn Ad Manager

How to create a Lead Generation Form
07:24
Follow Along- Creating a Lead Generation Form
03:40