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2021-01-01 08:30:39
30-Day Money-Back Guarantee
Marketing Advertising LinkedIn

LinkedIn Ads Course 2021 - From Beginner to Advanced

Learn LinkedIn Ads to Get More Leads & Sales to Grow Your Business & Career. Master LinkedIn Ads starting from scratch.
Rating: 3.9 out of 53.9 (82 ratings)
9,927 students
Created by Sheshank Anand
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • 1. The Pros and Cons of Linkedin Ads
  • 2. Difference between Search Leads and LinkedIn Leads
  • 3. Who should advertise on LinkedIn and who shouldn't
  • 4. Getting Admin Access to the Company Page
  • 5. Getting Access to LinkedIn Ads Account
  • 6. Objective Based Advertising on LinkedIn
  • 7. How to choose your campaign objective
  • 8. Using Different Ad Formats like Text Ads, Sponsored Content , Sponsored In Mail etc
  • 9. Audience Targeting Options
  • 10. Bids and Budgeting Strategy
  • 11. Retargeting Strategy
  • 12. Benchmarking
  • 13. Insight Tag and Conversions
  • 14. Account Structue
  • 15. Analytics, Tracking and Attribution
  • 16. Conversion Tracking
  • 17. Reporting
  • .......And a lot more. In short you will learn everything under the sun related to LinkedIn Advertising

Requirements

  • No. This course covers everything from beginner to advanced

Description

LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads . In this course  we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc.

So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.

Who this course is for:

  • Digital Marketers interested in LinkedIn Advertising
  • Digital Marketing Managers
  • Digital Marketing Freelancers
  • Website Owners
  • Business Owners
  • B2B & B2C Marketeers
  • Demand Generation Managers
  • Digital Marketing Specialists

Course content

13 sections • 84 lectures • 5h 36m total length

  • Preview06:23
  • Preview03:25
  • Preview05:09
  • Linkedin Ads - Introduction Quiz
    3 questions

  • Getting Admin Access to the Company Page
    03:38
  • Getting Access to LinkedIn Ads Account
    02:18
  • How to set up LinkedIn Insight Tag
    05:23
  • How to set up Conversion Tracking - Part 1
    04:42
  • How to set up Conversion Tracking - Part 2
    04:10
  • Tracking Conversion Using an Event Specific Pixel
    05:27
  • Starting with LinkedIn Ads - Quiz
    4 questions

  • Introduction to this section
    01:31
  • Starting Campaign from Scratch and How we designed this section
    01:28
  • Brand Awareness as Campaign Objective
    06:44
  • Website Visits as Campaign Objective
    04:32
  • Engagement as a Campaign Objective
    04:04
  • Video Views as a Campaign Objective
    03:50
  • Lead Generation as a Camapign Objective
    04:57
  • Website Conversions as a Campaign Objective
    03:49
  • Job Applicant as a Campaign Objective
    03:44
  • LinkedIn Ad Objectives What to select and What to Avoid
    09:11
  • Follow Along - Setting Objectives for our Campaigns
    02:10
  • Objective Based Advertising on Linkedin - Quiz
    5 questions

  • How to Name your campaigns
    04:14
  • Follow Along- Setting up Campaign Name
    02:44

  • Introduction to the Targeting Section- How we designed this section
    01:58
  • Setting up Location and Language Targeting
    05:24
  • Targeting by Audience Attributes - Part 1
    02:14
  • Targeting by Audience Attributes - Part 2
    08:27
  • Targeting by Matched Audiences - Part 1
    02:50
  • Targeting by Matched Audiences - Part 2
    05:49
  • Linkedin Audience Expansion and Audience Network - Part 1
    02:03
  • Linkedin Audience Expansion and Audience Network - Part 2
    04:56
  • LinkedIn Targeting Best Practices - Part 1
    06:29
  • LinkedIn Targeting Best Practices - Part 2
    15:38
  • Follow Along- Targeting by Audience Attributes
    01:58
  • Follow Along- Targeting by Matched Audiences
    02:48
  • Follow Along - Website Retargeting
    03:15
  • Targeting on Linkedin Ads- Quiz
    4 questions

  • Intro the Ad Format Section- How we designed this section
    01:05
  • Single Image Ad
    03:46
  • Carousel Ads
    02:41
  • Video Ads
    03:45
  • Text Ads
    01:59
  • Spotlight Ads
    03:37
  • Message Ads
    02:11
  • Follower Ads
    03:27
  • Job Ads
    02:44
  • LinkedIn Ad Formats - What to select and What to Avoid
    08:57
  • Follow Along- Setting up single Image Ad
    04:12
  • Ad Formats - Quiz
    8 questions

  • Intro to the Bids and Budgeting Section- How we designed this section
    01:00
  • Bid Types for Brand Awareness as a Campaign Objective
    05:04
  • Bid Types for Website Visits as a Campaign Objective
    05:06
  • Bid Types for Engagement as a Campaign Objective
    03:39
  • Bid Types for Video Views as a Campaign Objective
    03:00
  • Bid Types for Lead Generation as a Campaign Objective
    02:58
  • Bid types for Website Conversions as a Campaign Objective
    02:51
  • Bid Types for Job Applicant as a Campaign Objective
    01:03
  • Max Cost Per Send (CPS) Bid Type and Best Practises for Bidding
    03:22
  • Best Practices for Bidding on LinkedIn
    13:42
  • Budget and Schedule
    03:34
  • Follow Along- Bids and Budgeting
    02:43
  • Bids and Budgeting - Quiz
    4 questions

  • Intro to the Reporting, analytics and Benchmarking Section- How we designed this
    01:17
  • Performance Metrics in Campaign Manager
    06:07
  • Delivery Metrics in Campaign Manager
    02:15
  • Engagement Metrics in Campaign Manager
    03:05
  • Conversions and Lead Metrics in Campaign Manager
    02:47
  • Sponsored Messaging Metrics in Campaign Manager
    01:53
  • Video Metrics in Campaign Manager
    02:27
  • Budget and Bid Metrics in Campaign Manager
    01:18
  • Download Performance Reports in Campaign Manager
    03:37
  • Performance Charts and Demographics for your ads
    04:01
  • URL tagging and Benchmarking
    05:46
  • Seeing Performance Report of a Live Account
    01:59
  • Follow Along- Performance Chart and Demographics
    01:55
  • Follow Along-Performance Reports in a CSV File
    03:07
  • Reporting, analytics and Benchmarking - Quiz
    4 questions

  • How to create a Lead Generation Form
    07:24
  • Follow Along- Creating a Lead Generation Form
    03:40

  • What we will be covering in this section
    01:08
  • Should i use Audience Expansion?
    02:21
  • Should I use the LinkedIn Audience Network?
    02:44
  • What Bid Type should I be using?
    01:52
  • What should be my Bid Amount?
    02:02
  • What combination of Audience Attributes should i use for Targeting?
    04:25
  • List Upload Vs Typing Company Names- What to use for Company /ABM targeting?
    02:43

Instructor

Sheshank Anand
Digital Marketing Instructor
Sheshank Anand
  • 3.9 Instructor Rating
  • 278 Reviews
  • 46,050 Students
  • 8 Courses

I am a digital marketing expert covering areas like digital advertising (LinkedIn Ads, Facebook Ads, Google Ads , Twitter Ads etc), , marketing analytics (Google Analytics, Google Tag Manager etc),  Inbound Marketing, Account Based Marketing, Content Marketing, Content Analytics , Social Media Marketing ,Marketing Automation  etc .

My objective is to demystify digital marketing for marketers and entrepreneurs

The basic objective of any digital marketing is -results- and I am an expert in how to achieve them.

I teach both Theory +Practical to help students sharpen their skills in digital marketing.

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