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LinkedIn Ads - From Beginner to Advanced

Name: LinkedIn Ads - From Beginner to Advanced
Rating: 4.1 (149 reviews)

Learn LinkedIn Ads to Get More Leads & Sales to Grow Your Business & Career. Master LinkedIn Ads starting from scratch.

Created bySheshank Anand

Last updated 9/2026

English

English [Auto],

What you'll learn

1. The Pros and Cons of Linkedin Ads
2. Difference between Search Leads and LinkedIn Leads
3. Who should advertise on LinkedIn and who shouldn't
4. Getting Admin Access to the Company Page
5. Getting Access to LinkedIn Ads Account
6. Objective Based Advertising on LinkedIn
7. How to choose your campaign objective
8. Using Different Ad Formats like Text Ads, Sponsored Content , Sponsored In Mail etc
9. Audience Targeting Options
10. Bids and Budgeting Strategy
11. Retargeting Strategy
12. Benchmarking
13. Insight Tag and Conversions
14. Account Structue
15. Analytics, Tracking and Attribution
16. Conversion Tracking
17. Reporting
.......And a lot more. In short you will learn everything under the sun related to LinkedIn Advertising

Course content

13 sections • 84 lectures • 5h 36m total length

The Pros and Cons of LinkedIn Ads6:23
In this lecture students would be learning what are the pros of LinkedIn Ads and what are the cons of LinkedIn Ads
Difference between Search Leads and LinkedIn Leads3:25
In this video students will leads what is the difference between a search lead and a LinkedIn Lead
Should I advertise on Linkedin?5:09
In this lecture students will learn for whom LinkedIn Ads work and for whom it doesn't
Linkedin Ads - Introduction Quiz

Getting Admin Access to the Company Page3:38
In this lecture students will learn how to gain access to the LinkedIn company Page
Getting Access to LinkedIn Ads Account2:18
In this lecture students will learn how to get access to LinkedIn Ads Account
How to set up LinkedIn Insight Tag5:23
In this lecture students will learn how to set up a LinkedIn Insight Tag
How to set up Conversion Tracking - Part 14:42
In this lecture students will understand the theory behind conversion tracking
How to set up Conversion Tracking - Part 24:10
In this lecture students will learn how to set up conversion tracking in the LinkedIn Ad Manager Platform
Tracking Conversion Using an Event Specific Pixel5:27
In this lecture students will learn how to track conversions in LinkedIn using an Event Specific Pixel specially when there is no unique URL like a Thank You Page
Starting with LinkedIn Ads - Quiz

Introduction to this section1:31
In this lecture students will get a brief view of what we would be covering in this section
Starting Campaign from Scratch and How we designed this section1:28
Start a LinkedIn ads campaign from scratch, targeting Indian marketing firms with 20–200 employees facing bandwidth challenges, driving leads to our services page while covering brand awareness and lead generation.
Brand Awareness as Campaign Objective6:44
In this lecture students will learn more about the different aspects of choosing brand awareness as an objective
Website Visits as Campaign Objective4:32
In this lecture students will learn more about different aspects of choosing Website Visits as Campaign Objective
Engagement as a Campaign Objective4:04
In this lecture students will learn various aspects of choosing Engagement as a Campaign Objective
Video Views as a Campaign Objective3:50
In this lecture students will learn various aspects of choosing video views as a campaign objective
Lead Generation as a Campaign Objective4:57
In this lecture students will learn various aspects related to choosing Lead Generation as a Campaign Objective
Website Conversions as a Campaign Objective3:49
In this lecture students will learn various aspects of choosing Website Conversion as a Campaign Objective
Job Applicant as a Campaign Objective3:44
In this lecture students will be learning the various aspects of choosing Job Applicant as a Campaign Objective
LinkedIn Ad Objectives What to select and What to Avoid9:11
In this lecture students will learn what campaign objectives to select and what to avoid
Follow Along - Setting Objectives for our Campaigns2:10
Objective Based Advertising on Linkedin - Quiz

Introduction to the Targeting Section- How we designed this section1:58
Explore the targeting section for a continuing LinkedIn ads campaign in India's marketing and advertising industry. Learn about audience attributes, mass audiences, offsite targeting, and location and language targeting.
Setting up Location and Language Targeting5:24
In this lecture students will learn various aspects of setting up Location and Language Targeting in LinkedIn Ads
Targeting by Audience Attributes - Part 12:14
In this lecture students will get an overview about various audience attributes targeting features
Targeting by Audience Attributes - Part 28:27
In this lecture we will go into details about each of the audience attributes feature
Targeting by Matched Audiences - Part 12:50
Learn how to upload lists to build matched audiences, including company and contact lists, website visitors retargeting, and lookalike audiences, and use contains or equals rules to refine targeting.
Targeting by Matched Audiences - Part 25:49
In this lecture we will go into details about the Matched Audiences Features
LinkedIn Audience Expansion and Audience Network - Part 12:03
In this lecture students will get an overview about LinkedIn Audience Expansion, LinkedIn Audience Network, Targeting Templates on LinkedIn and Foretasted Results
Linkedin Audience Expansion and Audience Network - Part 24:56
In this lecture we will go into details about LinkedIn Audience Expansion and LinkedIn Audience Network
LinkedIn Targeting Best Practices - Part 16:29
In this lecture students will learn various best practices when it comes to advertising on Linkedin
LinkedIn Targeting Best Practices - Part 215:38
In this lecture students will continue to learn the best practices for Targeting on LinkedIn
Follow Along- Targeting by Audience Attributes1:58
Target lead generation by building audience attributes for LinkedIn ads, focusing on CSO-level profiles in marketing and advertising in India, with 20–200 employees, and using matched audiences in next step.
Follow Along- Targeting by Matched Audiences2:48
Set up a LinkedIn ads campaign using matched audiences, uploading a list of marketing and advertising companies in India, and narrow by company size and CEO job titles for retargeting.
Follow Along - Website Retargeting3:15
Targeting on Linkedin Ads- Quiz

Intro the Ad Format Section- How we designed this section1:05
Single Image Ad3:46
In this section students will learn different aspects of using Single Image as an ad format
Carousel Ads2:41
In this lecture students will learn various aspect of using Carousel Ads
Video Ads3:45
In this lecture students will learn various aspects of using Video Ads
Text Ads1:59
In this lecture students will learn various aspects related to Text Ads
Spotlight Ads3:37
In this lecture students will learn various aspects related to Spotlight Ads.
Message Ads2:11
In this lecture students will learn various aspects related to Message Ads
Follower Ads3:27
In this lecture students will learn various aspects related to Follower Ads
Job Ads2:44
In this lecture students will learn various aspects related to Job Ads.
LinkedIn Ad Formats - What to select and What to Avoid8:57
In this lecture students will learn - What LinkedIn Ad Formats to Select and What to Avoid.
Follow Along- Setting up single Image Ad4:12
Follow along to set up a single image LinkedIn ad, configure three campaign types, target CSO level marketing professionals in India, and optimize bidding and lead generation.
Ad Formats - Quiz

Intro to the Bids and Budgeting Section- How we designed this section1:00
Bid Types for Brand Awareness as a Campaign Objective5:04
In this lecture students will learn different bid types that are available if we select Brand Awareness as a Campaign Objective
Bid Types for Website Visits as a Campaign Objective5:06
In this lecture students will learn about the different bid types that are available if we select Website Visits as a Campaign Objective
Bid Types for Engagement as a Campaign Objective3:39
In this lecture students will learn about different bid types for Engagement as a Campaign Objective
Bid Types for Video Views as a Campaign Objective3:00
In this lecture student will learn about the bid types when Video Views is selected as a Campaign Objective
Bid Types for Lead Generation as a Campaign Objective2:58
In this lecture students will learn about bid types if we select Lead Generation as a Campaign Objective
Bid types for Website Conversions as a Campaign Objective2:51
In this lecture students will learn about bid types if we select Website Conversions as a Campaign Objective
Bid Types for Job Applicant as a Campaign Objective1:03
In this lecture students will learn about bid type if we select Job Applicant as a Campaign Objective
Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding3:22
In this lecture students will learn about Max Cost Per Send (CPS) as a bid type and also the best practices when it comes to bidding
Best Practices for Bidding on LinkedIn13:42
In this lecture students will learn about the best practices for Bidding on LinkedIn
Budget and Schedule3:34
In this lecture students will learn about the budget and schedule aspects while setting up LinkedIn Ads
Follow Along- Bids and Budgeting2:43
Set up a lead generation campaign with a single image ad for CSO-level buyers in India, using a $50 daily budget, $500 total, and adjustable enhanced CPC.
Bids and Budgeting - Quiz

Intro to the Reporting, analytics and Benchmarking Section- How we designed this1:17
Explore the design of the reporting, analytics, and benchmarking section using a live account. Review performance metrics, campaigns manager, delivery metrics, demographics, and exporting CSP reports for analysis.
Performance Metrics in Campaign Manager6:07
In this section students will learn various aspects related to Performance Metrics in Campaign Manager
Delivery Metrics in Campaign Manager2:15
In this lecture students will learn various aspects related to Delivery Metrics in Campaign Manager
Engagement Metrics in Campaign Manager3:05
In this lecture students will learn various aspects related to Engagement Metrics in Campaign Manager
Conversions and Lead Metrics in Campaign Manager2:47
In this lecture students will learn various aspects related to Conversion and Lead Metrics in Campaign Manager
Sponsored Messaging Metrics in Campaign Manager1:53
In this lecture students will learn various aspects related to Sponsored Messaging Metrics in Campaign Manager
Video Metrics in Campaign Manager2:27
In this lecture students will learn different aspects related to Video Metrics in Campaign Manager
Budget and Bid Metrics in Campaign Manager1:18
In this lecture students will learn different aspects related to Budget and Bid Metrics in Campaign Manager
Download Performance Reports in Campaign Manager3:37
In this lecture students will learn how to download Performance Reports in Campaign Manager
Performance Charts and Demographics for your ads4:01
In this lecture students will learn about Performance Charts and Demographics in Campaign Manager
URL tagging and Benchmarking5:46
In this section students will learn about URL tagging and Benchmarking with regards to LinkedIn Ads
Seeing Performance Report of a Live Account1:59
Explore a live lead generation campaign in ad manager and review metrics like cost per lead, impressions, clicks, and engagement, plus export reports.
Follow Along- Performance Chart and Demographics1:55
View campaign performance chart to analyze clicks, impressions, average price per click, and average cost per 1000 impressions. Explore demographics by job function, titles, company, industry, seniority, size, and location.
Follow Along-Performance Reports in a CSV File3:07
Reporting, analytics and Benchmarking - Quiz

What we will be covering in this section1:08
In this sections students will be learning what is covered in this section
Should i use Audience Expansion?2:21
In this lecture students will learn answer to the Question- Should I use Audience Expansion or not
Should I use the LinkedIn Audience Network?2:44
In this lecture students will learn answer to the Question- Should I use LinkedIn Audience Network or not
What Bid Type should I be using?1:52
In this lecture students will learn answer to the Question- What Bid Type should I be using?
What should be my Bid Amount?2:02
In this lecture students will learn answer to the question- What should be my Bid Amount?
What combination of Audience Attributes should i use for Targeting?4:25
In this lecture students will learn answer to the question - What combination of Audience Attributes should i use for Targeting?
List Upload Vs Typing Company Names- What to use for Company /ABM targeting?2:43
In this lecture students will learn whether to use the List Upload Feature or Typing Company Names Feature when you are targeting certain set of companies through LinkedIn Ads

Requirements

No. This course covers everything from beginner to advanced

Description

LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads . In this course we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc for example

The Pros and Cons of LinkedIn Ads

Difference between Search Leads and LinkedIn Leads

Should I advertise on Linkedin?

Getting Admin Access to the Company Page

Getting Access to LinkedIn Ads Account

How to set up LinkedIn Insight Tag

How to set up Conversion Tracking

Tracking Conversion Using an Event Specific Pixel

Brand Awareness as Campaign Objective

Website Visits as Campaign Objective

Engagement as a Campaign Objective

Video Views as a Campaign Objective

Lead Generation as a Campaign Objective

Website Conversions as a Campaign Objective

Job Applicant as a Campaign Objective

LinkedIn Ad Objectives What to select and What to Avoid

How to Name your campaigns

Setting up Location and Language Targeting

Targeting by Audience Attributes

Targeting by Matched Audiences

LinkedIn Audience Expansion and Audience Network

LinkedIn Targeting Best Practices

Single Image Ad

Carousel Ads

Video Ads

Text Ads

Spotlight Ads

Message Ad

Follower Ad

Job Ad

LinkedIn Ad Formats - What to select and What to Avoid

Bid Types for Brand Awareness as a Campaign Objective

Bid Types for Website Visits as a Campaign Objective

Bid Types for Engagement as a Campaign Objective

Bid Types for Video Views as a Campaign Objective

Bid Types for Lead Generation as a Campaign Objective

Bid types for Website Conversions as a Campaign Objective

Bid Types for Job Applicant as a Campaign Objective

Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding

Best Practices for Bidding on LinkedIn

Budget and Schedule

And a lot more

So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.

Who this course is for:

Digital Marketers interested in LinkedIn Advertising
Digital Marketing Managers
Digital Marketing Freelancers
Website Owners
Business Owners
B2B & B2C Marketeers
Demand Generation Managers
Digital Marketing Specialists

LinkedIn Ads - From Beginner to Advanced

What you'll learn

Explore related topics

Course content

Introduction to LinkedIn Ads3 lectures • 15min

Starting with Linkedin Ads6 lectures • 26min

Objective Based Advertising on LinkedIn11 lectures • 46min

Account Structue2 lectures • 7min

Targeting on Linkedin Ads13 lectures • 1hr 4min

Ad Formats11 lectures • 38min

Bids and Budgeting12 lectures • 48min

Reporting, Analytics and Benchmarking14 lectures • 42min

Lead Generation Forms2 lectures • 11min

Frequently Asked Questions on LinkedIn Ads7 lectures • 17min

Requirements

Description

Who this course is for: