The link-building 101 course will teach you everything you need to know to start seeing better search rankings and more traffic to your website.

In this intro, we discuss what is to come in this course.

In this course, we’re going in-depth into different link-building techniques you can use to start getting more traffic.

This course covers it all. Everything from:

- Crafting the best blog content for link-building

- How to use different tools for research and outreach

- Specific link-building outreach strategies like Skyscraper Technique and Link Roundup Outreach

- Social media in link-building

- Drafting compelling emails that get opened, read, and a reply

- Managing your outreach campaign

And more…

This lecture breaks down how to craft amazing-quality blog content geared towards link-building and SEO campaigns.

The bottom-line with blogging and link-building is, if you are going to go through the effort to do outreach and promotion for your blog post, your blog post will need to be good.

This lecture discusses the elements you’ll need in your blog post, including:

- “10x Content”

- External links

- The right blog post length

- Graphics and images

- The best way to proofread your content

This lecture also shares our favorite tools related to blog writing, getting images, and editing text.

This video goes over what you’ll need to execute an effective link-building and SEO outreach campaign.

In this video, we talk about different free tools as well as some premium tools that will be helpful when it comes to doing your link-building topic research and outreach.

We will share specific recommended tools for link-building including:

- Topic research tools

- Email outreach tools

- Link-building and SEO outreach management and organization tools

And we also share a few links to some free resources that we’ve created ourselves.

When you’re blogging, you should have an outreach strategy ready-to-execute for as soon as your article is published.

So, before you hit publish, you will need to do the research.

Using the outreach methods we discuss in the course, in practice you’re going to be reaching out to different websites to see if you can get them to link to your content.

Before we get into the specific outreach strategies and how to execute them, which we cover in the other videos, we’re going to talk about how you’re going to best prepare for publishing your blog post with these outreach tools.

In this video, I’ll show you a step-by-step walkthrough on how to research and find link roundup posts. I’ll show you how to do the research in freely available tools, and the exact search parameters to use. Then, I’ll show you how to find contact email addresses. And I’ll also show you how to craft the perfect outreach email, and manage the entire outreach process.

For this one, you won’t have to do the research ahead of time. You can write your blog post, and then find link roundups to do outreach to after-the-fact.

This contrasts with other types of outreach like Skyscraper Technique or Broken Link Building, which necessitate that first you use tools to come up with a topic that’s a good-fit for a particular type of outreach.

So, before we get into how to research for link roundups - what is a link roundup?

Link Roundups are periodic curated blog posts and newsletters that share content from around the Internet, focusing on one topic or theme.

Here’s what this video covers:

- How to find link roundup articles

- What search tools to use and the search operators and terms to use

- Finding email addresses of contacts you want to reach

- Crafting outreach emails

- Managing your outreach campaigns

Do you want to build links to your website? The Skyscraper Technique  is an incredibly powerful way to get high-quality links to your website.

In this video, I give you a step-by-step walkthrough on how to build links and boost traffic to your website with the Skyscraper Technique.

I’ll show you how to do topic research and backlink analysis with several different SEO tools. Then, I’ll show you how to find contact email addresses. And I’ll also show you how to craft the perfect outreach email, and manage the entire outreach process.

So, before we get into how to research for Skyscraper Technique - what is the Skyscraper Technique?

To summarize it real quick -

With skyscraper technique, you are taking a concept, writing a better post than what’s already out there, and then reaching out to people who link to the current top-ranked post to get them to swap out that link and swap in a link to your new and better post.

Here’s what this video covers:

- How to research topics for Skyscraper-worthy content, and what elements your ideal topics will have (e.g. backlinks and search volume)

- What search tools to use and how to conduct the research in each of them (we show you how to use Ahrefs, SEMRush, and Buzzsumo)

- Finding email addresses of contacts you want to reach

- Crafting outreach emails

- Managing your outreach campaigns

In this video, we break down everything you need to know about blog mention outreach to build links and traffic to your website.

In other videos in this series, we talk about link-building outreach methods like Skyscraper Technique and Link Roundups. But, there is an outreach asset you have in your blog post’s external links.

The blog mention outreach method is an incredibly effective way to get high-quality links consistently to your website.

In this video, I’ll show you a step-by-step walkthrough on blog mention outreach, I’ll show you how to do the research in freely available tools to find your outreach contacts’ email addresses. And I’ll also show you how to craft the perfect outreach email, and manage the entire outreach process.

So, before we get into blog mention outreach in this video - what is blog mention outreach?

For each other blog and company you mention with a link in your blog posts, you will want to reach out to them.

Hypothetically, other blogs or articles that get a mention in your article with a backlink should be happy to hear that you mention them fondly, and hopefully they will share your article with their audience.

Here’s what this video covers:

- What types of other websites and blogs are the best for you to link to - How to find contacts and email addresses for blog mention outreach

- Crafting outreach emails

- Managing your outreach campaigns

This video breaks down one specific method of link-building SEO outreach called related content outreach.

In this video, I’ll show you a step-by-step walkthrough on how to research and find related content to your blog. I’ll show you how to do the research in different tools, including some freely available ones, and the exact search parameters to use. Then, I’ll show you how to find contact email addresses. And I’ll also show you how to craft the perfect outreach email, and manage the entire outreach process.

So, before we get into how to research for related content outreach - what is related content outreach?

Related Content are blogs and articles and websites that cover a similar topic or industry to your content. In this research and outreach process, we will find related content to ours, then we will reach out to these other blogs to get them to link to our content. Because our content will be relevant to theirs, it will increase the likelihood they will want to link to us.

There are some best practices and tips for finding the right blogs and doing outreach to increase the chance you get high-quality links. And we cover all of that in this video.

Here’s what this video covers:

- How to find related content

- What search tools to use and the search operators and terms to use

- Finding email addresses of contacts you want to reach

- Crafting outreach emails

- Managing your outreach campaigns

This video will teach you how to draft outreach emails for link-building campaigns, as part of your bigger SEO efforts to get higher search rankings and drive traffic to your website.

One critical part to this entire link-building campaign that we must not overlook is coming up with good emails for our outreach campaigns.

Your emails are the make or break.

The subject line determines whether the emails get opened.

And the body text determines whether the recipient checks out your blog post and links to it.

So, your email has to be on-point. Otherwise, all your time and efforts are wasted.

In this video, I will help you avoid the big mistakes that people often make when drafting their outreach emails.

In this video, I will break down all the essential elements of drafting outreach emails for link-building, including:

- Coming up with different subject lines that get your emails opened

- Crafting intriguing, relevant body text that will get you a higher response rate

- Email templates for different types of outreach campaigns

- The notes you need to hit in your email to ensure you get a response

- Follow-up email messages

And more…

In this video, we break down how to use social media in a link-building outreach campaign.

Most of the focus in a link-building outreach campaign is typically centered on email outreach. But, it’s easy to get your emails ignored or sent to spam. Using the techniques in this video, I will show you how we can use social media to complement email outreach and increase the likelihood you get the attention of the person you are trying to get in touch with, and get you those backlinks.

In this video, I take a deep dive specifically at social media outreach as a component of a successful SEO link-building campaign.

This video touches on:

- The right mix of social vs. email outreach

- What social media channels to best use

- Ways to get someone’s attention without reaching out to them directly

- How to reach out and what to say

In this video, I will show you how to execute a link-building outreach campaign by publishing and promoting your blog post.

If you’ve watched the other videos in the series, then by now you should be able to:

- Do different types of research for various outreach strategies to find outreach contacts

- Find these peoples’ contact information

- Draft a relevant, appealing email

Now let’s bring it all together and promote this article.

You can’t just start reaching out cold though, unless you want all your efforts to have been a big waste. There’s a right way to go about it, and I’ll show you everything you need to know to launch an outreach campaign the right way.

In this video, I am going to go through the outreach steps once you’ve done your due diligence and have your research and emails ready to go, including running through these steps:

- Publishing your blog post

- Sharing on social media

- Doing email outreach to your target contacts

- Managing your email outreach

- Following up the right way with email and social media

- Tracking your results and progress

In this video, I show you how to evaluate the results of your link-building outreach campaign.

With this last piece of the puzzle, I teach you how to look at your data, see opportunities for future campaigns, and give suggestions for variables to tweak for next time.

Not every link-building outreach campaign is going to be a hit, but this video will help you find how to tweak and improve your campaigns for the next time around.

In this video, we review:

- Evaluating your campaign data

- Cadence for reaching out

- Tweaking emails

- Social vs. email outreach

- Tools for executing your next outreach campaigns