Life's a Pitch - Excel in Sales and Marketing

The number one job of a salesperson is to build relationships. Here is some foundational information for salespeople and business owners alike.

Being able to read and understand the body language of your audience is crucial in excelling at sales. Damian overviews some tricks and tips to observe when speaking with another person.

At home: in a conversation with a family member, try to identify what you notice about their body language based on the techniques you learned in this video.

Front talk establishes trust with your client but also allows you to learn more about them. Here are some strategies for navigating front talk discussions before or during the pitch.

Time to get into the thick of it. Here’s the basic sales funnel that you’ll find yourself walking through time and time again.

Ask the qualifying questions and determine your client’s buying strategy. This will dictate all your subsequent moves, so it’s important to get the start right!

The sales process is filled with committing questions. Damian overviews what you can expect as you ask your clients questions.

Objections are common in sales. In fact, if you don’t hear any objection, something might be off! Damian emphasizes that objections should be welcomed, and gives you the strategies needed to cancel those objections.

At home: the next time someone tells you "no" or "they're not interested" in something you've offered or said, try to cancel their objection using the tactics shown in this video.

You’re approaching the final close of your sale. Here are some common closing approaches and how to best employ them in different scenarios.

The final close comes after all the micro-closes you’ve completed throughout the process. Here’s how to get the final close dialed in.

What happens after the close? Damian talks about what comes next.

See the sales process in action! Damian tries to sell someone a pair of sunglasses and demonstrates the different techniques you’ve learned in earlier sections.

At home: Identify a random household object that's around your area. How would you sell it, based on what you've learned in this video?

An alternative ending to Part 1, where Damian completes a successful close and post-close.

At home: Identify a random household object that's around your area. How would you sell it, based on what you've learned in this video?

Another sales scenario where Damian is trying to sell a product, but this time to a VP of a larger corporation.

At home: What differences did you notice between the two different sales scenarios? Identify at least three.

Sales techniques can also be useful in job interviews! Damian demonstrates how you can be assertive in job interview scenarios using the lessons you’ve already learned.

A cold call scenario where Damian is placing a call to a business.

A cold call scenario where Damian is placing a call to a home.

A cold call scenario where Damian is trying to jump through corporate hoops to get to the major decision maker of an organization.

Sometimes when cold calling, the receiver won’t pick up! Here’s how to leave voicemails based on vocal mirroring techniques.

At home: Listen to your own voicemail. Based on the tone of your voice, how might an experienced cold caller leave you a message?

Building momentum is critical when cold calling. Here’s how you can maximize your day to get the best results from your sales efforts

Now that you’ve learned all the sales techniques in detail, here’s a brief review of what we’ve covered so far.

The sales process is not all that different from a ballet. Damian breaks down how the two are alike and how, when done right, the sales process can be a positive experience for all parties involved.

Damian wraps up his course with some final thoughts and words of wisdom.