If nobody knows about you there is a high probability that you may lose the business.
This thing provoked me to promote my coaching business.
I realized there would be so many coaches all around the world just like me.
How can I stand out?
What things do I need to work upon so that I do not get lost in this crowded marketplace?
What will work best in bringing clients and promoting my work?
The answer was simple I had to find the right marketing method.
I knew it was essential for a life coach to remain consistent.
Before you read on, it's essential to be aware that being a good coach is not the same as being able to start or run a coaching business.
Less than 24% of coaches are able to sustain themselves and focus on coaching full-time.
Only a coaching business (not just coaching) gives you the FREEDOM to coach from anywhere, travel often, live comfortably, touch many lives and be rewarded and recognised for it.
This distinction is the most important one for you to be able to sustain as a coach and achieve your life goals through coaching.
My course lays the necessary foundations about this for you.
1. Invest in branding
Will you buy a car if it didn’t have the features which you are looking for?
You need to create a unique brand.
I share the real stories of my clients.
You need to answer the below questions for creating the brand.
Who can I help?
Who is your target market?
What value do I provide?
What groups would most benefit from your coaching?
What groups should you refer to a colleague?
After being part of your workshop, what should a client be able to do that he couldn’t do before?
How has his life, career or health improved?
How is my coaching style different from my rivals?
When you find out answers to all the above questions, then you will have a strong connection with your clients.
This strong connection will help you to grow and brand your life coaching business.
2. Highlight your ‘sweet spot’ through effective branding
Who is your ideal client?
What can you do for them?
Who are the people for whom you are eager to become a hero or a lifesaver?
What is the topmost problem of others which you want to solve?
Also, you must have answers to these questions- “So what?” and “Why you?”
It will spell out loud and clear who will completely fall for your sweet spot.
All your marketing collateral, website as well as associated profiles and social media platforms should have this message.
3. Use video to attract clients
We are a screen-fixated society, and when you get featured yourself in a video, it can lend credibility to your practice.
For instance, you can create a short video that shows how your potential clients can benefit from your coaching.
I believe video is an amazing medium of marketing for life coaches as you can easily connect with the target audience.
4. Create a buzz to promote your life coaching business
To promote your life coaching business, you need to reach out to people.
So how can you do that?
There are many ways that I have tried in my initial phase of business promotion.
I posted free and valuable content which could grab the attention.
Later I even started to provide a free offer on my website to increase the list of contacts whom I could approach.
The queries flowed in.
People started realizing the benefits of my coaching practice.
These initial years strategies helped me for what I am today.
5. Most important – care about your clients
Think of people for whom you would like to work?
Why do you want to work with them?
Why do you care for them?
How do you define them as your best clients?
For instance, I used to care for young professionals.
I could understand their challenges and feel them as my own.
This gave me a lot of interest in working on multiple projects.
Even they connected well with me and this gave me satisfaction.
Hence, to promote life coaching business you need to pick the right audience.
You can connect easily with someone whom you care for.