
Discover how to build an online coaching business with leveraged income using a proven system that engages your target market, publishes for free, and tracks feedback in real time.
Explore how Hollywood and Apple build buzz before releases with trailers and ads, contrasting hope marketing. Engineer launches to create anticipation and momentum for your coaching business.
Engage prospects through conversation rather than monologue, leveraging the internet’s global dialogue for coaching business marketing. Ask your audience about their top challenges to validate your course idea.
Survey customers to uncover the biggest challenge and what they don't want, use a landing page or partner list to collect insights, and learn consumer language to tailor offerings.
Offer incentives that promise the solution rather than freebies to avoid biased survey responses. Tie discounts to the paid solution and use time-sensitive offers to accelerate survey uptake.
Analyze responses to categorize markets and demographics, identify hyper responsive customers, then focus marketing on your tribe with open-ended data reviewed by humans.
Build your coaching business by creating an email list with a targeted prospect, an opt-in form, and a landing page offering an irresistible incentive to subscribe.
Learn to understand your audience better than anyone else by asking questions, building an empathy grade, and creating an avatar to identify the top three ideal target customers.
Identify your ideal customer's end result, fears, and roadblocks, then build an empathy grid avatar to explore think and feel, see, say and do, pain, and gain.
Create a narrative customer avatar to visualize your audience using empathy-based storytelling, real-world insights, and interviews from in-person to remote and surveys for deeper customer insights.
A landing page offers two choices: capture emails with an irresistible offer or let visitors leave; list-building is essential to re-engage them.
Drive traffic to your landing page using search engine rankings, paid search ads, and social media. Build your email list through these channels and strategic partnerships.
Launch your online coaching business with a four‑video launch that educates, demonstrates the process, shows life after using your product, and reveals the offer to email and affiliate lists.
Discover how to present the end result of your product, the transformation it offers, why prospects should care, and how to address objections to build belief.
Show the transformation you promised in video one with a five-to-ten minute tip, a three-step process, and case-study proof from students.
Video three shifts from why and what to how, guiding you to build value, boost excitement, and spark imagination of transformation while hinting at the fastest path to change tomorrow.
Craft a compelling offer that solves market problems, presents tangible benefits, and guides buyers through a simple, secure three-click purchase with a guarantee, while following up with non-buyers after launches.
Learn how the Zeigarnik effect creates mental tension from unfinished tasks, and apply a focused website with a single message and limited links to guide visitors toward the sales path.
Explore reframing to shift perception by changing context and frame, applying it to copywriting and pricing to turn disadvantages into desirable advantages.
Sell the sizzle, not the steak, by delivering emotional experiences in sales and web copy; spark emotional satisfaction that drives buying decisions and branding.
Explore how mirror neurons and dopamine shape imitation and purchasing decisions, as exposure to in-store models, store design, and the store's atmosphere influence consumer behavior.
Discover why integrated product placement outperforms traditional ads, as Coca-Cola becomes part of the show’s narrative on American Idol, while Ford’s ads fade into white noise.
Explore whether subliminal messages influence behavior and decision making, from gait improvement after positive words to increased willingness to pay after brief smiling faces.
Rituals and brand superstitions drive buyer stickiness and perception. Kit Kat in Japan, prayers on packaging, Oreo milk rituals, seasonal Nabisco launches, Subway order, and Cold Stone's song illustrate this.
Explore how unconscious associations shape buying choices by linking memories, emotions, and brand cues to quick, instinctive decisions at the point of sale.
Learn the sales process: offer free value like a mini facial or e-book, then a low-priced item, a high-priced service, and finally a membership program to sustain revenue.
Learn to design a sales process that moves from low-priced front-end offers to back-end value, including hands-on options, personal attention, and high-priced services within the marketing funnel.
Learn to build an online sales funnel that delivers value at every level, from hook ads to front, middle, and back end offers, converting traffic into ideal high-value clients.
Build a sales funnel by presenting a compelling offer and upgrade after form submission, and use a brief video to answer who, why, and how, boosting credibility and urgency.
Identify the three types of traffic—owned, controlled, and uncontrolled—and learn to convert controlled traffic into owned traffic via landing pages and email lists to grow sales.
Learn to onboard subscribers with a soap opera email sequence that opens loops, builds a bond with your expert figure, and drives daily engagement across a five-part series.
Automate your life coaching business with a strategic email marketing sequence that builds anticipation, uses story-driven welcome and drama emails, highlights hidden benefits, and drives timely action.
Explore how to locate successful online funnels by researching Yoga Burn products, evaluating price points, guarantees, and program structure across phases, bonuses, and complementary meal plans.
analyze a four-page yoga sales funnel, from landing page to upgrades and meal plans, and reveal the four price points and a total cart value of about 173.9.
Build a simple, customizable sales funnel with an opt-in page that collects emails and directs buyers to an order form with upsell, down-sell, and order bump options.
Identify popular marketplace trends and map a sales funnel by exploring upsells, bonuses, and checkout steps with energy healing products and digital bundles.
Analyze a four-page sales funnel by tracing offers across pages to maximize cart value, highlighting relevant, complementary products and a clear sequence of offers.
Learn to design a sales funnel by modeling proven industry templates, using a two-step order form, autoresponder emails, and strategic upsells, downsells, and mobile-friendly pages.
Cultivate wealth consciousness by rewiring the subconscious mind and replacing poverty beliefs with abundance through affirmations such as 'I am well' and 'I am money magnet'.
Learn how to use wealth affirmations that align with your subconscious beliefs, avoiding conflicts by creating specific, practical statements and repeating them before sleep.
When I started my coaching business I relied on a scarce resource - Time.
In the beginning of serving clients, you'll give it away to anybody.
Being wanted is great....
It means you are good at what you deliver and your clients appreciate you.
But there's a big problem with trading time for money and it's limiting your growth.
I got stuck.
No matter what I did.
Worked harder.
Took on more clients.
Expanded the services I offered.
I felt stuck and every day was Groundhog Day.
I had to change if I wanted to break out of time-for-money grind and an ever increasing and complex suite of services.
The key transformation was this course.
I built an Online Program offer.
I packaged my knowledge so my clients could access it 24/7.
My Online Program set my clients, my knowledge and me - free.
Thanks to Lana and her knowledge.
Grateful student - Leanne Pease.
Are you experiencing any of the following issues right now?
- feeling overwhelmed
-lacking confidence
-experiencing people wanting advice for free
-not being able to convert potential clients
-lack of profitability
-working too many hours for a client that doesn't move forward
-feeling undervalued
-feeling like the business is running you and not the other way around
-unsure of how to achieve goals
If you said "Yes" to one or more statements above, this course is for you.
Why do you need online business?
Simple, it will provide you with an additional (and substantial) stream of income, help you to sort through prospects who aren't suitable for your service and it helps to build authority in your area of expertise.
It can be applied to any type of client or service-based business, in a step-by-step, customisable, templated approach to secure the right clients, and have them 100% ready to move forward.
This gives confidence and clarity to easily sell your service online.
Imagine, immediately increasing your income by 500 to 3000+ for every prospect that comes through your funnel.
Information products make up one of the fastest-growing product sectors, and with good reason
— in this online and information age, people increasingly look for online courses, informational videos, and apps to solve their problems and make their lives easier.
And if you can make a person’s life easier, you’ve earned a loyal customer.
This course is a comprehensive, step-by-step system for launching your first information product, potentially leading to financial success online.
But What If I Fail?
Many people lack the confidence to go into online business by themselves.
And for good reason - if you do not follow a proven blueprint, your product will flop.
Don’t get me wrong!
You will need to put in a good deal of work to make a livable income online.
But if you go in without a map, you will waste time and money on methods that will not work and will only bring you disappointment, not dollars.
The knowledge shared in this course will empower you to work smart and help you achieve success on your very first launch.
What Will I Learn?
1.How to actually make money online
You will learn how to make money on the internet, find your prospects and market, get web traffic, overcome procrastination.
2.Marketing & launch strategies
You will learn about market research, branding, outsourcing, website building software, sales funnels, email marketing, and launch strategies.
3. A quick guide to buyer psychology.
The Most Powerful Tools you can learn to (ethically) persuade customers to eagerly hand you loads of cash