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Licensing 101
Rating: 4.3 out of 5(38 ratings)
1,127 students

Licensing 101

A Beginners Guide to Making Money with IP
Created byRand Brenner
Last updated 9/2021
English

What you'll learn

  • Understanding the basic types of intellectual property
  • What the licensing process is and how it works
  • What makes and IP licensable
  • The advantages and benefits of licensing
  • Examples of how licensing works

Course content

1 section10 lectures36m total length
  • Introduction2:17
  • What is Intellectual Property3:35

    Understand different types and forms of intellectual property.

  • What is Licensing4:05

    This lecture discusses the licensing process and how it works.

  • The Licensing Mindset7:17

    The lecture focuses on finding licensing opportunities for your intellectual property.

  • What Makes IP Licensable5:00

    This lecture discusses what is required for an IP to be ready to license

  • The Advantages of Licensing vs. Starting a Business4:59

    Why and how licensing is a better option than starting a business.

  • The Language of Licensing1:53

    Learn the vocabulary of licensing - the common terms and words used in the world of licensing.

  • Finding a Licensing Partner4:22

    Characteristics of what makes a good partner and how to sell the first licensing deal.

  • Negotiating the Licensing Deal1:41

    Understanding what is required to negotiate a deal - from preparation to timing.

  • Wrap up and Summary1:14

    Rules of thumb for licensing, and key points to remember in the licensing process.

Requirements

  • No prior knowledge of intellectual property or licensing is needed.

Description

Welcome to Licensing 101. This 5 part video e-course will give you a quick overview of licensing - what it is and how to use it to make money with your intellectual property.

If you're new to the world of intellectual property and licensing, then this course is for you. It’s a plain-language guide on what licensing is and how to use it to make money with your IP.

Here’s a quick introduction to what’s covered during this video e-course:

● What is IP - the different categories and types of intellectual property (and which type is most often overlooked).

● What is Licensing - how licensing works and the number one most important thing you must develop to be successful.

● How to Make Your IP “Licensable” - the 6 key factors that make IP licensable and how to figure out if your IP is missing these.

● The Hidden Advantages of Licensing - why licensing is one of the fastest and lowest-cost ways to get your IP into the market.

● The Licensing Process - 6 key steps to creating licensing deals and several real-life case studies so you can see exactly how the licensing process works.

Like any other skill set, whether it is accounting, marketing, legal or creative, you need professional guidance to teach and show you how to use those skills successfully. That's why I created Licensing 101: A Beginners Guide to Making Money with IP. It will teach you the basic licensing process - what it is and how it works - so you can start taking action with your IP.

Who this course is for:

  • Inventors, students, startups, and business owners.