Leveraging LinkedIn Sales Navigator to Grow Your Business

Leverage social selling with LinkedIn and Sales Navigator to influence buyers early, ensure your content reaches mobile audiences, and engage all decision makers across the buying team.

Discover how to use LinkedIn Sales Navigator to drive sales conversations and grow your pipeline by leveraging first-, second-, and third-degree connections and targeted InMail.

Discover LinkedIn's social selling index to grow your business. Track your SSI score across the four areas—brand, people, insights, relationships—at getmySSIscore.com.

Take a desktop tour of LinkedIn Sales Navigator, exploring the home page, My Network, lead lists and account lists. Use advanced searches and saved searches to discover dynamic prospecting opportunities.

Leverage Sales Navigator to map social proximity to ideal stakeholders, from first- and second-degree decision makers and influencers, using TeamLink for introductions.

Identify ideal buyers by function, seniority, industries, locations, and company size, then save filters in Sales Navigator for auto populating searches with a toggle.

Master advanced searches in LinkedIn Sales Navigator to find leads via existing, second-degree, and third-degree connections, using keyword and title filters to build a targeted lead list.

Learn to use LinkedIn Sales Navigator advanced search to target first-degree connections, define outreach objectives, and craft value-driven asks using content, events, insights, and shared company updates to engage buyers.

Save searches in Sales Navigator to create dynamic first-degree lists, keep leads organized, and monitor updates, job changes, and alerts for proactive outreach.

Leverage second-degree social proximity to warm-prospect targeted buyers by using Sales Navigator filters and four methods: introductions through your network, client referrals, TeamLink introductions, and selective name-dropping with permission.

Learn to leverage LinkedIn Sales Navigator's general second-degree search to identify and save warm leads, filter by relationship, and craft introductions to targeted buyers.

Leverage LinkedIn Sales Navigator to generate client referrals, map a client’s connections, secure permission to name drop, and streamline easy, credible introductions with ready-made messages.

Identify targeted introductions by pre-building a list of potential referrals from network partners using LinkedIn Sales Navigator; review mutual connections together to make focused introductions.

Discover how TeamLink in LinkedIn Sales Navigator enables coworker introductions to targeted buyers, using templates and conversations to accelerate warm referrals and extend your network with TeamLink Extend.

Use LinkedIn Sales Navigator for pre-call planning by researching the company, competitors, and client impact, then engage stakeholders, former employees, and shared connections to arrange a location-based in-person meeting.

Learn to develop an ideal company profile with LinkedIn Sales Navigator, search for accounts using targeted filters like headcount and growth, and save searches and accounts to fuel your pipeline.

Learn to search targeted accounts with sales preferences, identify stakeholders, and leverage social proximity for introductions and name dropping with LinkedIn Sales Navigator.

Explore proven InMail templates that personalize outreach, from 'your insight is requested' to calendar scheduling, and learn how authentic, value-driven messages leverage influencer engagement with LinkedIn Sales Navigator.

Master InMail best practices to reach buyers with optimal timing, concise 50–125 word messages, compelling subject lines, and clear calls to action.

Leverage LinkedIn Sales Navigator tags to organize leads with a pre-crm cadence, using A1–A5 for introduction stages, B1–B5 for name drops and connections, and C1 for cold outreach toward CRM.

Leverage Sales Navigator alerts to monitor saved leads and accounts, fueling timely engagement through news, shares, profile views, and job changes, plus funding opportunities, account decision makers, and senior hires.

Leverage lead news alerts in LinkedIn Sales Navigator to personalize outreach, congratulate buyers on their accomplishments, add value, and build trust through a daily cadence and targeted messaging.

Learn to use lead shares in Sales Navigator alerts to engage leads by commenting on their content, then connect or send a personalized note to start a conversation.

Use LinkedIn sales Navigator's change job and changed role alerts to identify new positions, then craft personalized outreach and nurturing conversations.

Harness sales navigator alerts to see who viewed your profile, tailor personalized messages to first-degree connections or saved leads, and invite engagement with crm notes and calendar links.

Engage with leads who interact with your LinkedIn content, like and comment, then send a value driven connection note with a link and a question to start the conversation.

Track leads who accept your connection requests in LinkedIn Sales Navigator and send a personalized welcome message, then use tag cadences and daily alerts for follow-up.

Use the recently viewed leads alert from your home page to stay organized and quickly engage with the most recently viewed leads, preventing missed opportunities.

Leverage accounts in the news alerts to engage saved leads by sharing relevant company news, like Gartner articles, via email, connection requests, or messages.

Leverage additional alerts in Sales Navigator, such as account funding news, decision makers, and senior hires, to start more conversations and access buyers faster for social selling.

Leverage social proximity to identify influencers and decision makers, build ideal sales preferences, engage first-degree connections, and use TeamLink, referrals, pre-call planning, InMails, and alerts to access buyers.