
LinkedIn has a wealth of tools at your disposal, so let's take a look at the basics to get familiar with this amazing social media site. You'll get a few ideas for how to use these various sections of LinkedIn and then go into more detail in other sections of the course. Let's take a look at the basics!
Before you do ANYTHING, you need to have a LinkedIn profile that matches the amazing person you are! Take a few moments to put together how to best represent you and your experience. Don't stress! While you want a good profile, it will always be something you want to revisit over time. It's a work in progress!
Learn how to strategically build your LinkedIn network by prioritizing a complete profile, understanding first, second, and third degree connections, and using targeted, personalized connection requests to reach key professionals.
Most people create a good profile and stop there. They are missing out on the bulk of the wealth on LinkedIn, though! Once you have your profile in a healthy spot, you'll want to craft a strategy to leverage the platform on a regular basis. Let's take a look at some specific ways you can use LinkedIn on a regular, consistent rhythm.
A LinkedIn Business Page is a great tool to use to give awareness for your brand at large, especially if you have employees or hope to sell the business in the future. This is a great place to feature your website links and share more information about the brand. Learn the basics for a healthy page and how to build a solid one here.
How do you measure success on LinkedIn? What should you focus on longterm? What are tools to use alongside LinkedIn itself to be successful? We dig into all of that in this section!
Wondering how to make LinkedIn work for you?
Want to take your LinkedIn account beyond the basics?
If you're ready level up your LinkedIn skills and learn how to use this social media platform strategically you're in the right place!
Valerie has used LinkedIn to personally leverage connections with C-Level leadership in large organizations and companies that have developed into priceless relationships and physical dollars in profit. She has leveraged similar strategies for her clients to built their networks for strategic network building and profits. Learn from her expertise on LInkedIn and other social media channels!