Level 1 : Entrepreneurship Development Program
What you'll learn
- Create a comprehensive business model that aligns with market needs.
- Conduct market research to validate and refine your business idea.
- Develop a strong value proposition and differentiation strategy.
- Develop a compelling value proposition and differentiation strategy for your business.
Requirements
- An interest in entrepreneurship
Description
This program is designed to equip aspiring entrepreneurs with the knowledge, skills, and mindset necessary to thrive in the dynamic world of startups. Whether they possess a groundbreaking idea, a passion for innovation, or simply a desire to forge their own path, this program offers a comprehensive framework for nurturing their entrepreneurial spirit.
Spanning five levels, each consisting of seven sessions, these sessions typically range from 4 to 7 minutes. One session can we viewed everyday for a week to complete one level so over 5 weeks all level can be completed. Each sessions cover six main topics. All of these components combine to guide you on a transformative journey, preparing you to unlock your potential, embrace challenges, and embark on the exhilarating adventure towards entrepreneurial success.
The objective of the program is to empower participants with the necessary tools and mindset to become successful entrepreneurs. Throughout the program, you will develop a deep understanding of the entrepreneurial process, from ideation to business implementation and growth. By the end of each level, you will have acquired the knowledge and skills required.
Level 1: Business Planning and Strategy
· Create a comprehensive business model that aligns with market needs.
· Conduct market research to validate and refine your business idea.
· Develop a strong value proposition and differentiation strategy.
· Create a well-defined and comprehensive business model that aligns with market demands.
· Conduct thorough market research to validate and refine your business idea.
. Develop a compelling value proposition and differentiation strategy for your business.
Who this course is for:
- Anyone interested in setting up a start-up
Instructor
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A Brief Profile
Dr Eur Ing Muthu Singaram
BEng, CEng , MIET , MBA, PhD
CEO Incubation at the Healthcare Technology Innovation Centre (HTIC) at the Indian Institute of Technology Madras (IITM) / Founder – VibaZone / Managing Trustee, Blue Equator Leadership, Innovation and Entrepreneurship Foundation (BELIEF) / Founder - Muthu Singaram Consulting
Muthu is parallel entrepreneur having been involved in several startups over last 25 years. Muthu has over 30 years of experience in Engineering, Management and Entrepreneurship. Muthu obtained a Ph.D. from IIT Madras in the area of Research Commercialization and Muthu’s passion is in Entrepreneurial Development, Mentoring, Management of Emerging Technologies and Innovation. Muthu’s first degree is in Engineering. Muthu is a British Trained Chartered Electrical Engineer and Chartered Member (IET UK), a Chartered Engineer (Engineering Council, UK), and an European Engineer (European Federation of National Engineering Associations). Muthu is also a certified corporate director from the Institute of Directors. Muthu is also a former professor in management. Muthu has been a judge and mentor in many business plan competitions including IIM, IIT, Power of IDEAS, HSBC Business Plan Competition, McKinsey’s and several others in the last 25 years. Muthu was responsible for developing the Malaysian National Uniprenuer Development Programme (NUDP) at the Multimedia Development Corporation (MDC). Muthu was also a council member of the National Incubator Network. Muthu has mentored, consulted and facilitated participants from many parts of the world, these include companies like British Telecom, the Institute of Public Administration Malaysia, the Federation of Malaysian Manufacturers, the Malaysian Employers Federation, Small and Medium Industries Development Corporation, The National Productivity Corporation, Malaysian International Chamber Of Commerce and Industry, The Institute of Leadership & Management (UK), Management Concept Asia Pacific, Shell, ExxonMobil, DHL and others. Muthu is/has been a Visiting/Adjunct Faculty Member/Professor / Professor of Practice at several Universities around the world. These include the prestigious Indian Institute of Technology Madras and Kanpur, National University of Singapore, Sri Ramachandra Institute of Higher Education and Research and SRM Institute of Science, Virginia Tech, Anna University Madras, National Institute Of Design, Ahmedabad, India, University Technology Petronas, Malaysia and University Multimedia Malaysia where Muthu teaches/taught Entrepreneurship and Management of Technology at Degree and Master levels. Before forming Muthu Singaram Consulting, Muthu was the Project Director at British Telecom at their Asian Research Center. In a span of 16 months the team filed 10 patents and 16 publications. One of Muthu’s projects ODRWORLD an online dispute resolution service was a provider to eBay India. Currently, Muthu is still involved with new startups and works with them to go to market.
Muthu’s recent major consulting assignment is for the Malaysian Government Agency (Agency Innovasi (Innovation) Malaysia) under the Prime Minister’s Office on industry-driven Innovation, helping researchers and entrepreneurs in accessing technology and business models. This project requires hand-holding of the team to commercialization. Muthu is also a consultant working with WIPO and UN and has travelled to deliver workshops in Indonesia and China recently on Industry and University partnerships for research commercialization. Muthu is a regular speaker at many international Entrepreneurship conferences and a lead facilitator for innovation and other workshops. Currently, he is the innovation driver for several companies and Universities in Canada, India and Malaysia.
Muthu is a Mentor / Entrepreneur in Residence in several Universities. Muthu is a regular contributor to several major magazines, 14 Publications and the author of two books Entrepreneurship: A Hands-on Guide To Starting Your Business and Greenfields: Suggested Standard Operating Procedures for Incubators.