A master course to digital marketing in TV production
4.0 (7 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
45 students enrolled

A master course to digital marketing in TV production

Beginning to intermediate level training in producing/editing TV ads and mastering digital media.
4.0 (7 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
45 students enrolled
Created by Samuel Rodriguez
Last updated 11/2017
English [Auto]
Current price: $86.99 Original price: $124.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 13.5 hours on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Demonstrate basic computer and software operation terminology.
  • Care in the handling of media production hardware and software.
  • Knowledge of and concern of production values.
  • Understand the underlying principles of technology.
  • Safe production practices and equipment operation.
  • Comprehend document paths, extensions and file formats.
  • Demonstrate proficiency in computer file management and organization.
  • Demonstrate an understanding of basic terminology, techniques, software and hardware related to computer graphics.
  • Produce two-dimensional videos utilizing a variety of media applications.
  • Operate video editing applications (Adobe Premiere CC).
  • Import and export video and sound clips (Adobe Media Encoder).
  • Approach video projects that illustrate a personal vision and aesthetic.
  • Demonstrate originality and creativity.
  • Develop visual style and design that is supportive of the content.
  • Basic to intermediate terminology, techniques, software and hardware related to producing TV commercials.
  • Basic to intermediate terminology, techniques, and software related to producing scripts and story boards for TV commercials.
  • Develop a props lists.
  • The ability to cast actors for TV commercials.
  • Organizational skills and competency in sound recording.
  • Understanding of producing quality video, audio and lighting of a TV commercial.
  • Understand video formats.
  • Understand video editing techniques, including transitions and motion graphics using keyframes.
  • Optimize and export video to multiple formats.
  • Upload their TV commercials to the internet.
  • Maintain and troubleshoot equipment and software.
  • Thinking critically and solving problems effectively while creating TV commercials.
  • Have an intermediate understanding of English as a language.
  • You should be able to use a PC or MAC at a beginner level.

Ever thought of the video magic and marketing strategies behind TV commercials? If so, this is your course!

This course provides entry to intermediate level training in TV production. Instruction covers the following areas: multimedia applications, pre-production, production, post-production, content distribution, formats, and digital audio production. Enrolled students will use their personal computers and a video camera to produce their TV commercials at home.

You can enroll in the course today and purchase the required software later as we don't start working with Adobe Creative Software until section 5 of the course. Get ready to immerse yourself in distinctive post-production techniques in video editing, sound, motion graphics, and more!

This course will be taught by Bachelor of Arts degree conferee, Samuel B. Rodriguez, who is distinguished for his post-production credits at Lionsgate, Saban Films, and other production companies. His work has previously displayed on Univision, Telemundo, online, and theaters worldwide.  Most recently, Samuel has received SAG-AFTRA (American labor union that represents media professionals) eligibility after his recent appearance on NBC's Primetime Emmys as a trophy presenter. Rest assured that you are in good hands learning through Samuel's hilarious yet high quality instruction techniques.

Who this course is for:
  • For beginner editors and hobbyists that want produce high quality TV advertisements.
  • For entrepreneurs looking forward to learn more about "video production".
Course content
Expand all 143 lectures 13:25:59
+ Overview of the course
1 lecture 02:40

Adobe recently, changed the trial period from 30 days to 7 days. In short, it's best to find a way to acquire the full versions of Adobe creative cloud. 

Adobe Creative Cloud for Students is currently: $19.99/month or $239.88/ year. With this plan you have access to all of Adobes apps. 

How to get adobe software at super low prices:

As a student of most California State University systems, you're allowed to purchase Adobe CC for only $40.00 for the a whole year. With this plan you have access to all of Adobes apps. Check your schools portal to see if they offer this discount. Some students never end up using this offer, so if you know a student in the California State University System that doesn't need the software, tell them to hook you up with the discount. Do keep in mind that the student will need to purchase the software on your behalf though the school's online portal.  Other State schools (Texas, Wyoming, Arizona, Hawaii etc.) may have similar deals so research carefully. 

Other offer: If you are currently a Community College student in California you can qualify to purchase Adobe CC for a whooping $169.99 for a whole year. With this plan you have access to all of Adobes apps. The price is low thanks to the sponsorship of the "Foundation for California Community Colleges". Offer only available for California residents. Check with your school to see if they have this offer. 

Adobe Creative Cloud for non students: Annual plan for $49.99/month or annual plan prepaid for $599. 88. With this plan you have access to all of Adobes apps. However, there are ways to search for lower prices if you search carefully. 

Preview 02:40
+ Software
3 lectures 04:39

Adobe Premiere is a non-linear video editing software package suitable for both amateur enthusiasts and professionals.You've all heard the term "video editing" but what exactly does this mean? Video editing is the process of manipulating and rearranging video shots to create a new work. Editing is usually considered to be one part of the post-production process. Although there are other editing applications (i.e. Sony Vegas Pro, AVID, Final Cut,  etc.) we will be focusing our editing strictly through Adobe Premiere. I chose Adobe Premiere because it's slowly becoming the industry standard just behind AVID.  I suggest that later down the road you begin learning AVID  as this non-linear editing software is currently industry standard and is used by major post-production houses in the filmmaking world. A while ago I attended a workshop by Gerardo "Rod" Munoz, Post Production manager at Warner Brother Studios. Mr. Munoz made some great points, but one that stood out to me the most was when one of my colleagues asked him "What's the most common interview question that you ask new video editors seeking to work at Warner Brother?". Mr. Munoz smiled and replied, "My golden question is, what can you edit on?" He explained that he expected to hear an answer something along the lines of "I can edit on everything"  because it tells him that this is a potential, dedicated and serious candidate that took his time to learn and master the craft of video editing. Short story long, if you want a privileged and higher end job (i.e. Warner Brother Studios, Universal, etc.), be ready to learn every editing software available on the market or at least, have an idea of how they all work; Adobe Premiere is a great start because the basic ideas and principals of this software are similar to those of other non-linear editing softwares. 

You have heard me mention the word "non-linear" plenty of times. Check out the attached PDF to understand the meaning of this term and also to understand the difference between non- linear and linear video editing. 

Adobe premiere

Adobe Media Encoder is your go-to application for all media processing. Usually this software will come with the installation of Adobe Premiere, but in case it doesn't, you can download it through your Creative Cloud panel.

Adobe media encoder will help you do the following:

"Ingest, transcode, create proxies, and output any format you can imagine. This powerful media management tool allows you to work with media in a unified way across applications. Tight integration with Adobe Premiere Pro CC, After Effects CC, and other applications provides a seamless workflow. "

In short terms, think of Adobe Media Encoder as your pal (friend) to export media files in different formats (i.e., .mp4, .mov, .avi, .flv etc.). Take a glimpse at the attached PDF, it will dive deeper into video formats. Please know, that I do not expect you to memorize the contents of this PDF resource. 

Adobe media encoder

Adobe After Effects will be used for compositing and animation. This software comes with the purchase of your Creative Cloud membership. 

Adobe Audition will also be used at some point throughout our lectures. Adobe Audition also comes with the purchase of your Adobe CC membership. 

Adobe after effects
+ Advice
3 lectures 14:49

Acting Do's and Don'ts

  1. Always fix your clothing attire unless you're purposefully meaning to have it unfixed.
  2. Do not use excessive hand movement; it looks terrible on camera. 
  3. Don't touch your face as you speak. 

Consider the following:

  1. Invest in proper audio, video and lighting equipment :)
  2. Write a professional script to sound good when recording. 
  3. Use the right actor for your target market.
  4. Always be you and have fun !

I WANT TO MAKE IT LOUD AND CLEAR THAT THERE IS NOTHING WRONG WITH ACCENTS. Accents are special and can be used to your advantage to target different markets. 

Acting do's and don'ts

This video was not color corrected or graded that's why my face looks orange and there are shadows all over my body. This is something to watch for when creating your commercials. 

When you're just first starting out and have a limited budget then a tripod, a camera, and a basic laptop will work fine when just getting started. When I got started, I only had a cheap camera, and I would manage to mount my camera to the wall without the use of a tripod. In short, get creative when first starting out.  Buy equipment as you grow financially in this industry.

Camera options:

  • Canon 700D
  • Canon t5i
  • The camera on your phone

Your kit:

  • Green screen (Alternative: green poster paper for starters)
  • Softbox lights (Alternative: Mom's lights or natural sunlight)


  • Zoom H1 (Alternative: your mobile phone audio recorder)
  • Smart Lav+ microphone (Alternative: E-bay sells cheap lapel microphones)
  • Rode Invisilav (this is a mount to hide your smarlav+ microphone)

Other stuff : 

  • A 1TB hard drive (Alternative: your computer's built in hard drive, but not recommended )
  • A computer or laptop that can get the job done
  • Ipad for the teleprompter application
  • R810-10 Teleprompter for Ipad with Beam Splitter Glass
  • Tripod for the R810-10 teleprompter and camera (one tripod holds both items)
  • Memory card/s for your camera
  • An external card reader if your computer does not have one built in

Staying out of trouble
+ The production process
14 lectures 01:14:04

This lectures covers the art of making your own treatment.

My treatment:

Treatments are used to list all the props and objects that will be needed for a commercial. The treatment I used is bellow:

  • A purple tuxedo T-shirt. 
  • A light green tuxedo T-shirt.
  • A black tuxedo T-shirt with mariachi design.
  • A light blue purple tuxedo T-shirt. 
  • An orange tuxedo T-shirt.
Pre production part 1

My brainstorm:

For the brainstorm portion, I basically came up with producing potential ideas for my commercial. My ideas consisted from making my commercial funny and professional all the way making it colorful and catchy. 

Pre production part 2

Feel free to speed up the lecture to x2. I have no problem with that :)

Attached is a template of my script. Please notice, that towards the end I ended producing the commercial with a Christmas like atmosphere because back when I first made this commercial it was Christmas. 

Pre production part 3

Generally speaking the length of a commercial depends on how fast or how slow the artist is pronouncing the words. Please keep in mind the following guideline:

  • 35 words= 15 seconds
  • 70 words= 30 seconds
  • 140 words= 1 minute

Remember that this is just general idea and the time length might change depending on how slow or fast the artist is pronouncing the words. 

Pre production part 4
Pre production part 5

Unfortunately, I lost my story board so I ended up not attaching my original one, however you can find many examples of story boards on the internet. Please know that your story boards do not have to be drawn perfectly. 

Pre production part 6
Production stage part 1 (Intro to production)
Production stage part 2 (Facial)

My SmartLav+ does not come with the rode invisilav. The invisilav has to be purchased separately. Also, this product can be found on amazon. Please note that I'm not been sponsored to mention any of the above products. 

Production stage part 3 (Hiding your microphone)

The teleprompter that I currently utilize is called "prompt smart." When I purchase the application, I paid around $20, but I believe the price for it has dropped significantly. Back in the days, I did not have the money to buy a $20 application, if this is the case for you, please know that there are other free 'teleprompter' applications on the app store. 

Production stage part 4 (Teleprompter application)

Rather than using the typical green screen, I decided to buy a double sided chroma pop. Double sided chroma pops can are found on Amazon. I recommend that you don't purchase a chroma pop that has plastic rather than fabric. 

Productions stage part 5
Production stage part 6

Key points of this lecture:

  1. Remember to always look good and dress well for the camera. 
  2. Always make sure that you're recording audio through both your camera and also your external audio recording device. 
Production stage part 7

What you will learn in this lecture:

  • The post production stage of making your commercials.

What you should know:

  1. The pre-production stage.
  2. The production stage.
  3. The post production stage.
Post production
+ The newbie league for adobe premiere pro
16 lectures 01:44:36
Introduction to section 5
Adobe premiere pop quiz
1 question

I have attached the project files to this lecture. To open the files, you will first have to extract them to your computer. The extraction of videos is incredibly simple, but in the case that you don't know how its done you can search for the following on YouTube: " How to extract ZIP files."  there are hundreds, if not thousands of videos that show you how to do this.

NOTE : The project files are over 400MB. This amount of megabytes is a huge, so before downloading, please make sure that you have a reliable internet connection. 

Organizing our files
Starting a new project on premiere
How layers work

This quiz is important to help you understand the fluidity and your understanding of the course. 

Red square and green circle.
2 questions

Short cut learn:

  1. CTRL+ I
The time line

You will encounter this "missing media" error at least once when editing your commercial so you must know what this message error means. 

Understanding the "missing media" message.
1 question
Play and pause
Sync audio part 1
Sync audio part 2
Sync audio part 3
Tools to master

Short cuts learned :

  1.  C on your keyboard will bring up the razor tool. 
  2. V on your keyboard will bring up the selection tool. 
Cleaning up the mess part 1
Cleaning up the mess part 2
Scale and Position
Stacking FIVE videos part 1
Stacking FIVE videos part 2
Premiere pro mini quiz
2 questions
+ Green screen madness
17 lectures 01:49:23
Intro to section six
Blue VS Green screen
Masking your first blue screen
Removing your first blue screen
Removing spill
Masking and removing BLUE screens part 1
Masking and removing BLUE screens part 2
Masking and removing BLUE screens part 3
Masking and removing GREEN screens part 1
Masking and removing GREEN screens part 2
Adding backgrounds
Adding backgrounds to acapella
Adding and adjusting acapella backgrounds
Organizing the solids
A general overview
Media offline error
Final thoughts
+ The newbie league for adobe after effects
18 lectures 01:09:44
Intro to section seven
Starting a new project.
Essential tools and functions
Explaining a composition, text and shapes tool.
Deleting elements and fixing a messy work space
Saving and resuming later
Timing objects on your time line
The concepts of layering
Vertical text tool and changing composition settings
Explaining the "characters" tab
Custom shapes with the pin tool
Learning the rotation tool
Learning the anchor point tool
The anchor, hand, and zoom tool
The canvas tab
The paragraph panel
The project and preview panel
overview so far
+ Visual properties and style
12 lectures 46:29
Intro to section eight
Animations used in the TuxTshirts Commercial
Animating your first text
Zooming in your time line
Easy ease in & Easy ease out
The scale property
The rotation property
The solid
Scaling a solid
alternative to scaling
The adjustment layer
The null and general overview
+ Welcome to the real world
13 lectures 01:15:03
Intro to section nine
Dynamic linking within premiere and after effects
Stylizing solids part 1
Stylizing solids part 2
Adding new track on Premiere
Nested sequence
Organization in after effects and nested sequences
Removing extra spacing on acapella
Stylizing acapella part 1
Stylizing acapella part 2
Finding a sequence
Organization and overview
Changing position of a subject
+ Texts and animation in premiere
18 lectures 02:14:28
Introduction to section 10
Monday and Tuesday
Wednesday and Thursday
Animating text part 1
Animating text part 2
Subtitling VS closed captioning
Correcting miss spelled word
Fixing a miss spelled word
The Gaussian blur effect
Setting up for the acapella text
Acapella text settings part 1 (After Effects)
Acapella text settings part 2 (After Effects)
Animating acapella text part 1 (After Effects)
Animating acapella text part 2 (After Effects)
An error I encountered while animating. (Premiere)
Animating acapella text part 3 (After Effects)
Animating acapella text part 4 (After Effects)
Concluding thoughts