Name: Create your first vlog or video series to grow your business
Rating: 4.5 (36 reviews)

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Created byLisa Bean

Last updated 4/2019

English

What you'll learn

Create a professional looking vlog or video series with cinematic b-roll, music and end slides to promote your business and tell your story.
You will be able to use iMovie (for Macs) or Filmora (for PCs) to edit professional looking videos
You will know how to capture professional video content to make your videos look even better
You will learn how to use videos to build your brand and grow your business
You will learn where to source free music, and where the professionals source their music at super affordable prices!

Course content

5 sections • 24 lectures • 4h 11m total length

AN EPIC INTRODUCTION TO VLOGGING13:21
INTRODUCTION:
I love vlogging! Having filmed over 100 vlogs now (and having watched a lot more) I thought it would be useful to introduce the concept of vlogging to you and share how to think about your first vlog series.
So, in this video, find out:
What is a vlog and how long should it be?
What are the different types of vlogs and which style is right for me?
How to approach your vlog in terms of your tone and energy?
When should I start and how long should I vlog for?
Have fun and don't forget to complete your homework, mentioned in the video.
GETTING STARTED: WHAT EQUIPMENT YOU NEED NOW AND IN THE FUTURE11:24
When I first started vlogging back in 2015 I had nothing but a cracked iPhone 6, a free version of iMovie and a handycam I got for Christmas. In fact, my first 50 or so vlogs were filmed on that iPhone!
You don't need much to get started as a vlogger. In this video, let me show you what you need to get started and introduce you to some things you might want to invest in as you continue on your vlogging journey. I'll also give you a quick studio tour to show you my set up for filming videos just like this one.
WHAT SHOULD YOUR VLOG BE ABOUT...AND HOW OFTEN SHOULD YOU VLOG?13:21
I’ll always remember reading an interview with Jo Wicks The Body Coach (a world famous fitness coach) in a newspaper a few years ago. When asked about the key to his success online he replied that he had continued to make videos, even when no-one was watching.
You see, with vlogging and video making in general, it’s not about one fly away video. It’s not about going viral. And it’s not about the quick win. It’s about the journey. It’s about building an audience who love your story. It’s about turning up day after day.
Think about someone you follow online. How did you hear about them? Why do you follow them? How do they continue to engage you?
Chances are, they’ve built a relationship with you over time.
So, when approaching this first part of the course, try to think longterm about what you can do to inform, entertain and inspire your audience.
For now, there are three main questions to consider to get started as a vlogger:
What is your vlog about?
Who will you be and what aspect of your life will you share?
How often will you release new content?
The exercises in this video will help to guide your thinking.
P.S. Included in this unit is a vlogging workbook you can print off to record your ideas during this course.
HOW TO BUILD YOUR VLOG AND MAKE A LIVING FROM YOUR PROFILE13:33
What I'm about to share with you in this video took me years and thousands of pounds to learn. To uncover this secret model for making a living online, I trawled the online courses, I travelled the country to see expert speak at live events and I spent over ten thousand pounds testing what I'd learnt through Facebook ads.
This model is incredible. Take your time to understand it and put it to work to build your brand online.

HOW TO ADD YOUR FILES IN IMOVIE8:19
Now to the good stuff! How to add your video files to iMovie. Quick word of warning for this stage: It's best to copy and paste your files onto your computer (as shown in the training video), rather than 'import' them into iMovie. When you first insert a memory card or connect a smart phone to your PC, iMovie will prompt you to 'import your files'. I'd always select 'no thanks' and paste them into a folder on my computer (as shown in the video), and then drag them into iMovie manually. This can save lots of trouble when you come to export your vlog later in the process.
HOW TO EDIT YOUR VIDEO FILES TO TELL A STORY10:19
This is where your vlog starts to take shape. In this video, I'll show you how to edit your story in iMovie. You'll learn one of the most important tools in the editing suite and you'll start to shape your story into a vlog outline.
In the video I mentioned a vlogger I love - Casey Neistat. Here is a link to his YouTube channel if you want to check him out: https://www.youtube.com/user/caseyneistat.
HOW TO ADD EPIC BROLL FOR A TRULY CINEMATIC EFFECT21:29
In this video, I'll show you how to add a cinematic effect to your vlog by adding 'broll' - those secondary scenes you often see with music to help bring the story to life! Dive in and have fun with this unit.
HOW TO ADD MUSIC FOR EXTRA PUNCH AND FLAIRE25:02
This is probably my favourite stage of the vlogging process: adding music! It adds such flare and emotion to your vlogs and videos.
In the video, I mention three places to find music for your vlog. Here they are:
YouTube (free music) https://www.youtube.com/audiolibrary/music
Epidemic Sound - monthly subscription https://www.epidemicsound.com/
Artlist - monthly subscription https://artlist.io/Lisa-181108
I started with YouTube and used the free music for months. And then I discovered Epidemic Sound! There is a much bigger range of music and it's less likely to be featured on other vlogs.
However, I had to upgrade to Artlist in 2018 due to licensing requirements. Epidemic Sound is perfect for vlogging but if you start promoting your videos and using your videos to sell courses and events, you need a bigger (more costly) license to use the Epidemic Sound music. With Artlist, you pay one monthly or annual fee and all licenses are included.
P.s. The Artlist link above is an affiliate link. This means that if you subscribe using that link, we both get two extra month for free! Hurray!
HOW TO ADD TEXT AND A PROMOTIONAL END SLIDE8:04
This is a super handy little video: How to add text and and 'end slide' to your vlog. This is useful for adding your brand name to your vlog or adding a promotional prompt or brand slide to the end of your vlog. You might have seen me add 'DARETOGROW TV' to the start of my vlogs and share a little motivational message at the end. Here's how I do it in iMovie...
HOW TO EXPORT YOUR VLOG SO IT'S READY TO SHARE ONLINE1:51
Hurray! So you've completed your vlog (well done!!) but how the heck do you export it into a handy little MP4 file to upload online? Here's how you do it...

HOW TO ADD YOUR FILES IN FILMORA6:21
Now to the good stuff! How to add your video files to Filmora. Quick word of warning for this stage: It's best to copy and paste your files onto your computer (as shown in the training video), rather than 'import' them into Filmora. When you first insert a memory card or connect a smart phone to your PC, Filmora will prompt you to 'import your files'. I'd always select 'no thanks' and paste them into a folder on my computer (as shown in the video), and then drag them into Filmora manually. This can save lots of trouble when you come to export your vlog later in the process.
HOW TO EDIT YOUR VIDEO FILES TO TELL A STORY10:35
This is where your vlog starts to take shape. In this video, I'll show you how to edit your story in Filmora. You'll learn one of the most important tools in the editing suite and you'll start to shape your story into a vlog outline.
In the video I mentioned a vlogger I love - Casey Neistat. Here is a link to his YouTube channel if you want to check him out: https://www.youtube.com/user/caseyneistat.
HOW TO ADD EPIC BROLL FOR A TRULY CINEMATIC EFFECT29:34
In this video, I'll show you how to add a cinematic effect to your vlog by adding 'broll' - those secondary scenes you often see with music to help bring the story to life! Dive in and have fun with this unit.
HOW TO ADD MUSIC FOR EXTRA PUNCH AND FLAIRE12:17
This is probably my favourite stage of the vlogging process: adding music! It adds such flare and emotion to your vlogs and videos.
In the video, I mention three places to find music for your vlog. Here they are:
YouTube (free music) https://www.youtube.com/audiolibrary/music
Epidemic Sound - monthly subscription https://www.epidemicsound.com/
Artlist - monthly subscription https://artlist.io/Lisa-181108
I started with YouTube and used the free music for months. And then I discovered Epidemic Sound! There is a much bigger range of music and it's less likely to be featured on other vlogs.
However, I had to upgrade to Artlist in 2018 due to licensing requirements. Epidemic Sound is perfect for vlogging but if you start promoting your videos and using your videos to sell courses and events, you need a bigger (more costly) license to use the Epidemic Sound music. With Artlist, you pay one monthly or annual fee and all licenses are included.
P.s. The Artlist link above is an affiliate link. This means that if you subscribe using that link, we both get two extra month for free! Hurray!
HOW TO ADD TEXT AND A PROMOTIONAL END SLIDE6:08
This is a super handy little video: How to add text and and 'end slide' to your vlog. This is useful for adding your brand name to your vlog or adding a promotional prompt or brand slide to the end of your vlog. You might have seen me add 'DARETOGROW TV' to the start of my vlogs and share a little motivational message at the end. Here's how I do it in Filmora...
HOW TO EXPORT YOUR VLOG SO IT'S READY TO SHARE ONLINE4:20
Hurray! So you've completed your vlog (well done!!) but how the heck do you export it into a handy little MP4 file to upload online? Here's how you do it...

HOW TO ADD YOUR VLOG OR VIDEO TO YOUTUBE - THE ULTIMATE CHECKLIST4:15
It's incredibly useful uploading your vlogs to YouTube. Not only does YouTube have its own community of watchers - people who are constantly searching for videos just like yours - but it's a handy place to 'host' your video. When you upload a video to YouTube, you get a handy little link which you can share on social media or message to a friend and you can also embed the video into a web page or blog.
HOW TO ADD YOUR VLOG OR VIDEO TO FACEBOOK - THREE THINGS YOU CAN DO6:27
I always recommend adding your video 'natively' into the platform. This means uploading your video file directly into Facebook (as shown in the video) rather than just sharing the YouTube link. This is because you'll get more organic reach and better engagement. Press play to learn more and find out how to do it...

HOW TO APPROACH AN ABOUT US VIDEO - 5 THINGS TO PRIORITISE16:01
This is very cool...if you've completed the training and can now edit a vlog, guess what?! You can edit an 'about us' style video to add to your web site or Facebook page. The process is very similar. But, I do want to let you in on a little secret...this is something called 'The Hero's Journey'.
You can read more about it here - http://www.movieoutline.com/articles/the-hero-journey-mythic-structure-of-joseph-campbell-monomyth.html - or search "The Hero's Journey" on Google.
HOW TO COVER UP MISTAKES IN YOUR VLOG2:36
INTRODUCTION: Okay so we allll make mistakes when filming content. So, don't worry! This clever little hack will help you cover up those mistakes quickly and easily!
HOW TO CAPTURE EPIC SLOW MO!5:59
INTRODUCTION: Adding slow motion shots to your vlog can add a really cinematic effect. In this video, let me show you two quick ways to add EPIC slow mo footage to your vlog: the quick way and the more 'technical' way.
HOW TO APPROACH A VIDEO TRAINING SERIES - PLAN IT, FILM IT, SHARE IT5:48
Did you know that I use the exact same video skills in producing an online training video (like this) as I do in editing my vlogs? The skills you're developing are 100% transferrable. The only thing you need is a little more structure. Here's a little insight into how I structure and approach filming for an online course.
FOUR TYPES OF BROLL TO INCLUDE IN YOUR VLOGS!13:48
In this vlog, I share with you the four main types of 'b-roll' sequence I like to capture to bring my vlogs to life.
DEMO VLOGGING CONTENT YOU CAN USE TODAY0:12
Would you like to edit a vlog I've filmed recently? Here is the raw footage of a vlog I created using just my iPhone so you can get started right away. To use this footage, download the ZIP file and save it to your computer.

Requirements

You don't need to have vlogged or made a video before. This is a beginners guide to vlogging and video editing. You will however need a smart phone or camera and iMovie or similar movie editing software, such as Filmora.
Ideally, you will edit your vlog on a Mac or PC but others have completed the course using the iMovie app which is free to download on most smart phone.

Description

All time classic online course teaching you how to film and your first vlog or video training series, for beginners.

Follow along step by step to:

Learn how to produce a professional looking vlog or video series for your web site, YouTube account or social media
Learn how to add cinematic 'b-roll' footage and music to your vlog or video for that professional effect
Come behind the scenes as I edit a vlog on iMovie (for Macs) and Filmora (for PCs) and learn all my HACKS for producing a high quality, professional vlog or video
Launch your very first vlog or video training series and start sharing your knowledge and experience today

This vlogging and video editing course is for you, if you want to:

Film and produce a regular vlog or video to share via Facebook or YouTube
Market your business and connect with your audience via video
Learn how to use iMovie (Mac) or Filmora (PC), from scratch!
Learn an incredible new skill you can use again and again
Learn how to capture professional looking footage without the professional equipment!
Learn how to use videos in your marketing process to build your brand and make sales online.
Take action to build your dream life

During the course, I show you how to film and edit your first ever vlog or video series. You can use these skills to make promotional marketing videos for your business or create a Facebook movie banner.

This course was originally released in 2019, but the concepts, behind the scenes and technical training is still valid! Please read recent reviews to see the impact this training is having. Dive in and enjoy!

Who this course is for:

Anybody looking to get into vlogging for the first time or anyone who has started vlogging and wants to make their vlogs look more professional.
Anyone looking to use iMovie to make marketing or promotional videos - these skills are 100% transferable.
Anyone who wants to make a video or training series to share online.
Anyone who wants to use video marketing to build their business
Anyone who wants to tell their story through video.

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 52min

EDITING YOUR VLOG IN IMOVIE6 lectures • 1hr 15min

EDITING YOUR VLOG IN FILMORA (for PCs)6 lectures • 1hr 9min

PROMOTING YOUR VLOG2 lectures • 11min

BONUSES6 lectures • 44min

Requirements

Description

Who this course is for: