
Learn to leverage rewards-based crowdfunding to raise awareness and funds for corporate and personal objectives, using Kickstarter and Indiegogo, while weighing benefits, risks, and the launch timing and campaign length.
Explore the three crowdfunding categories—debt, equity, and rewards—and what each means. Review the leading platforms like Kickstarter, indigo gold, and rocket hub, and the rise of niche crowdfunding.
Contrast crowdfunding platforms by user experience and funding models: Kickstarter uses strict screening and all-or-nothing funding, while Indiegogo and RocketHub offer flexible funding and more hands-on support.
Explore the history and origins of crowdfunding, from crowdsourcing in the pre-internet era to modern rewards-based funding on Kickstarter and Indiegogo.
Network with peers to learn crowdfunding best practices and craft a compelling two-minute video with a pre-produced content plan. Plan a short campaign and mobilize your network within 48 hours.
Develop an action plan for crowdfunding on Indiegogo and Kickstarter by registering on platforms, backing similar projects, and launching with a compelling video and rewards to build social proof.
Explore rewards-based crowdfunding on Kickstarter and Indiegogo to build social proof, gather audience feedback, and test messaging, while avoiding equity crowdfunding pitfalls through live Q&A and updates.
An interview with a crowdfunding marketing veteran explains leveraging Facebook audiences and Kickstarter campaigns, designing tiered rewards, optimizing launch timing, and using email and direct mail postcards to boost pledges.
Could Crowdfunding be a solution to your working capital needs? Maybe. Crowdfunding is a great way to create buzz about a product and help that product gain traction and provides social proof. To make Crowdfunding work for you, check out our course filled with over 1 hour of screencasts, presentations, and interviews with people that have failed in their crowdfunding attempts and others who have succeeded by bringing money into their business and ultimately getting more exposure than they could have dreamed of. From the INVESTyR DealTeam who has brought you the series "School of Raising Capital", this introductory course on crowdfunding should teach you how to execute and find success using sites like Kickstarter and Indiegogo.