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Learn YouTube Ads & Marketing
Rating: 4.3 out of 5(34 ratings)
2,292 students

Learn YouTube Ads & Marketing

Learn Youtube Ads & Marketing to reach you desired Audience
Created bySilicon Valley Digital Marketing Institute
Last updated 3/2021
English
English [Auto],

What you'll learn

  • Learn Youtube Ads & Marketing
  • Create Organic Youtube Campaigns
  • Create Youtube Paid Ads & Marketing Campaigns
  • Understand Youtube Ads & Marketing Analytics

Course content

2 sections • 17 lectures • 1h 3m total length

  • YouTube Standards & Practices4:22

    Optimize YouTube videos by setting public visibility, enabling embedding, and using unlisted or private options; craft titles, descriptions, tags, and thumbnails to improve discoverability and grow your business.

  • Introduction to YouTube Advertising3:37

    Discover how YouTube ads are selected via bidding, where highest bid wins and ads appear before videos or as banners, with revenue sharing influenced by demographics, keywords, and channel stats.

  • YouTube Expectations1:51

    Set subscriber milestones and video views targets to grow your channel and earnings on YouTube. Publish consistently, study top creators, and test what works to build daily or weekly viewership.

  • YouTube Business Account Creation2:33

    Explore YouTube Studio analytics to view the overview of metrics, adjust date ranges from seven days to lifetime, and analyze reach, engagement, and audience demographics to optimize channel performance.

  • Creating Your Brand5:47

    Upload and customize your YouTube brand assets in creator studio, including the cover photo, channel icon, description, business email, location, and links to build credibility and professionalism.

  • Optimizing & Uploading5:46

    Upload videos from the channel dashboard, set a precise title and description (up to 5,000 characters), and configure thumbnail, tags, audience, education category, privacy, cards, and end screens.

  • Video Links6:59

    Learn to use YouTube Studio to add cards and end screens that promote your videos and channel, linking playlists, polls, or external sites for engagement.

  • Video Comments2:21

    Learn how to use comments on YouTube to engage viewers, like, dislike, and reply, and post links to market other videos and grow your channel.

  • Video Translations5:04

    Edit videos for high quality using beginner tools, remove long pauses, choose scripted or unscripted delivery, and follow YouTube's recommended export settings with consistent sound and branded intro and outro.

  • Playlist Creation4:34

    Create and manage YouTube playlists in YouTube Studio by adding videos, setting privacy, writing descriptions, rearranging content, and sharing links to boost viewer engagement.

  • Interact With Your Fans3:40

    Interact with your viewers by viewing and replying to comments to gauge their interests and encourage continued viewing, while using filters and community settings to manage comments and audience feedback.

  • Managing the Creator Studio Dashboard2:38

    Manage your YouTube creator studio dashboard to monitor video performance, access analytics, monetize content, add subtitles, and engage through comments with ease.

  • YouTube Ads & Marketing Level 1 Quiz

Requirements

  • Internet Connection & Desire to Learn

Description

YouTube marketers are an organization's direct connection to a consumer. YouTube has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage YouTube Ads & Marketing in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.

The subject material taught in this course is extremely detailed, tested and proven to bring you results! You'll learn essential Social Media Marketing strategies that we've taught to thousands of students across the globe. The content management options that are covered will help streamline your YouTube Marketing in order to reach your ideal target market and better optimize your ROI.


  • Create a big and successful YouTube channel with many views

  • Find rapid growth for your YouTube channel

  • Get more engagement with your YouTube videos

  • Sell products or services from YouTube

  • Build an audience and a brand on YouTube

  • Promote your channel and individual videos like a marketing professional would

  • Boost your YouTube SEO with YouTube ads

  • YouTube monetization

  • Adding a subscribe widget to your website

  • YouTube recommendation algorithm

We've taught thousands of individuals YouTube Ads & Marketing. Our instructors are very knowledgeable, engaging, and make learning easy. We provide support if you have questions at any point in the course.

Who this course is for:

  • New career in Social Media Marketing, New career in Social Media Ads, Social Media Marketers, Business Owners

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