What you'll learn
- Who is the ideal customer for your ministry
- Who benefits from what your brand offers
- Who can afford what your brand offers
- How to become indispensable
- How to meet the needs of your customers
- How your customers affect your brand value
Requirements
- Complete the course: Learn Personal Branding for Ministry
Description
Build a network of customers that will secure your divine success. This course will help you answer key questions to position your brand and business for success. This will help you design a strategic plan that will ensure customer empowerment. Oftentimes when someone starts a business, the focal point is primarily making a profit. We focus on gaining customers and expanding through sales. However, as the company grows, we sometimes face serious challenges dealing with and managing clients. How different could it be, if we were to identify our client baseline?
Who this course is for:
- Faith-based leaders
- Entrepreneurs and Brand Influencers
- Marketing and Sales Professionals
Course content
- Preview31:57
- 26:44Why Customer Discovery?
- 21:57Cultivating the Leader In You
- 35:33Lecture Four: Completing Your Case Study
- 14:05Becoming Indispensable to Customers
- 2 questionsComplete Your Case Study
- 2 questionsCustomer Discovery Experience
- 1 questionDefine Your Market Segments
Instructor
Through the years, Coach Racquel and Minister Marrett have endured countless challenges, setbacks and turbulence as they set out to establish their entrepreneurial careers while seeking to fulfill God's plan for their lives. These challenges which they continue to overcome, ultimately shaped the compassionate, thoughtful and successful entrepreneurs, they are today. And in overcoming such hardships, the duo have become adept at helping others avoid the various pitfalls of life and step into their best versions possible. After helping several industry leaders, business owners, government leaders and entrepreneurs achieve success, they were inspired to respond to the call to help faith-based leaders achieve organization success within their ministry.
A proven strategist, Racquel is currently a beneficiary of the eCornell, Bank of America Women’s Entrepreneurship at Cornell University, a graduate of Career Coaching Institute; the world’s first and leading Career Coach training company, dubbed the Harvard of career coach training institutions. Here she earned her Certified Career Coach Certification. She earned her B.A. degree in Mass Communication from Northern Caribbean University. She also obtained multiple certifications, including Career and Life Coaching, Public Relations, Advertising, Marketing, Innovative Thinking and Writing IACET Certificates.
Above all, with over 10 years of leadership experience, she is a true advocate of positive change in the 21st century -- helping individuals and companies achieve their goals.
Entrepreneur and Record Label Executive Minister Marrett has been in ministry most of his life, having grown up in a Christian family; and has over 10 years of leadership experience in the Church. Spirituality plays a vital role in his life and resonates in his career as a Producer and Music Engineer. As a record executive, a mentee of Fox Studios Engineer, Tony Benjamin, he has the unique gift of helping artists discover their unique sound. He has worked with huge stars and played a vital role in launching the career of multiple artists. He currently sits on the Board of Directors at his church.
Having witnessed first hand the leadership and economic challenges in the church and among entrepreneurs, the two joined forces to design courses to address these needs.