Learn WhatsApp Marketing From Scratch

Explore the WhatsApp api, its pros and cons, and how to scale outreach with tiered daily broadcasts, contact tagging, crm data, automation, and rich media templates.

Learn the differences between business initiated and user initiated conversations, now called conversations, and how a 24‑hour window enables unlimited messaging within a per‑conversation pricing model.

Explore official WhatsApp business API pricing, including user-triggered and business-triggered conversations, 24-hour unlimited messaging, and incoming message charges of about 50 to 60 per message for business value.

Learn how to enable the start verification button in Facebook business manager by following steps to create a business app on developers.facebook.com, supply required documents, and refresh the security center.

Learn to set up the official WhatsApp business API by acquiring a new number, verifying your Facebook business manager, and connecting the WhatsApp tool to manage tiers of messaging.

Assess WhatsApp marketing tools for broadcast templates and API access, compare pricing, and learn why what got you stands out with CRM integrations, no-code chatbots, and a seven-day free trial.

Explore the dashboard overview for WhatsApp marketing, covering contacts, broadcasts, templates, and team inbox. Learn automation, scheduling, pro features, and how to upgrade from a free trial.

Generate a QR code that links to your WhatsApp business number using the QR code generator dot com, including the proper country code and wa.me URL.

Set up a WhatsApp chat widget on your website by generating the widget code and pasting it into the header. Customize color, position, brand, subtitle, and phone number.

Set up pre-filled templates using a WhatsApp chat link that opens conversations from websites or groups. Share a pre-filled message with the wa.me generator and encoded spaces to reach users.

Learn to add contacts in WhatsApp marketing with manual and bulk upload methods, map attributes and tags, and manage opt-out broadcasts for precise, real-time audience segmentation.

Learn to bulk upload contacts with import from Excel, using name, phone, allow broadcast, allow SMS, and country code; create custom attributes and apply filters for segmentation on WhatsApp campaigns.

Set up operators, assign teams, and define roles such as administrator, operator, and developer. Learn default and non-default teams, how to manage who sees which messages, and use automation.

Explore keyword based operators in WhatsApp automation, learning to assign actions to teams or operators by adding keywords and mapping them to bug, billing, or other intents.

Learn how template messages require WhatsApp approval before broadcasting, understand the difference between templates and chat bot flows, and plan campaigns with pre-approved templates to manage costs and timing.

Learn to create text-based templates for WhatsApp broadcasts, manage history and scheduling, design messages with header, body, footer, and buttons, and use segmentation and template approvals.

Speed up WhatsApp template approvals by using clear, single-language names and content. Reference prior conversations to reopen the 24-hour window and craft concise, error-free templates with dynamic fields.

Build rich media templates for whatsapp marketing by uploading images, videos, or PDFs using hot links or uploads, and align media with the message to improve approval.

Learn to prevent WhatsApp template rejections by ensuring proper formatting, spelling, and parameter formatting, while avoiding short URLs, sensitive data requests, and unsupported notification types.

Explore the team inbox dashboard to draft messages, manage contacts with tags and notes, track unread and assigned chats, and use open versus template messages within 24 hours.

Explore assigned operator and automation features, including templates, quick replies, attachments, and variables, plus flows and ticketing to nurture conversations and boost sales.

Learn to use reply material to auto respond with text, documents, images, videos, and stickers via keyword triggers and exact matches, aligning with default actions and flows.

Learn WhatsApp marketing automation by building flows, a core chatbot system driven by keyword triggers, buttons, and messages within reply material.

Learn to build drip sequences in WhatsApp marketing by automating timed messages, delays, and keyword-triggered flows that deliver text, documents, images, and videos to educate before selling.

Learn how to configure eight types of default actions in whatsapp marketing, including working hours and out-of-office templates, to auto-reply when keyword replies don't match.

Trigger a default welcome message for new chats when no keyword criteria are met, guiding users to choose options and activating keyword actions with reply material.

During working hours, automate responses for waiting users and display a queue notice after a set delay when no keyword matches, signaling high volumes and that agents will reply soon.

Master keyword action in WhatsApp marketing by using fuzzy matching to trigger reply materials, and compare fuzzy, exact, and contains methods on a dashboard with up to 500 keywords.

Master exact matching in WhatsApp marketing, triggering responses only when the input matches the keyword 100 percent. Note that exact matching is not case sensitive and differs from fuzzy matching.

Discover how contains triggers respond when a keyword appears in a question, compare priority with exact and fuzzy matching, and see how keyword action links triggers to reply flows.