Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Learn what investors are looking for in startups
Rating: 4.3 out of 5(33 ratings)
3,617 students

Learn what investors are looking for in startups

Learn what factors it takes to impress a startup investor and get an investment
Created byJonathan Patrick - Growth & GTM Advisor
Last updated 1/2016
English
English [Auto],

What you'll learn

  • Understand what startup investors are looking for in a company.

Explore related topics

Course content

2 sections • 10 lectures • 30m total length

  • Lesson #1 - Team5:11

    The most important thing that potential investors look for in a startup to invest in is the team.

  • Lesson #2 - Great ideas3:22

    Great ideas, that solve a real problem, go a long way with investors.

  • Lesson #3 - Market size/Market share4:50

    Do you know the potential market size of your industry? What about estimates of the amount of market share you can win over? Investors care about this information, because it all equals return on their investment.

  • Lesson #4 - Intellectual property2:38

    Investors love startups and companies that have defensible intellectual property. Preferably patents that are already issued.

  • Lesson #5 - Barriers to entry2:27
  • Lesson #6 - Skin in the game4:18

    Investors do not require founders to have some of their own capital invested in a startup. But it does go a long way.

  • Lesson #7 - A good deal2:30

    Just like other people, investors love a good deal. Make sure your offer is compellling.

  • Lesson #8 - Other investors2:40

    Investors often move, or invest, in packs. Its easier to raise money when you already have at least one investor on board.

  • FInal Lesson - Early traction2:47

    Investors appreciate startups that gain early traction by accomplishing milestones. These include users and/or early revenue.

  • eBook : What investors are looking for7:00

    The accompanying eBook to the lessons that shares the same subject matter, but in written form.

Requirements

  • Some of the top things that investors look for in investable companies.

Description


*Note - this material is also available in my paid course, "The Ultimate Guide to Funding a Business", along with more information.

If you have a startup chances are you need investors to get it off the ground. The problem is that the whole process of raising money from investors is a bit foreign to most entrepreneurs. How much easier would it be to raise capital if you knew the types of things investors are looking for in a startup? That's what this course will teach you. Some of the key topics discussed are:

  • Importance of your team

  • How much of an investors decision to invest in your startup depends on the idea itself

  • Types of intellectual property investors like to see in place.

All it will take is a time investment on your part of fewer than 45 minutes. Additionally, you will get a complimentary copy of the accompanying book of the same title.

P.S. Like one of my other courses, "How to Meet Startup Investors", this course is short on purpose. The good news is that it is free. At the end o the day, investors are looking for unique ideas that will earn them an above-average return on their investment. If your idea doesn't have the potential to do that, and honestly most of the ideas I have been pitched do not, then you need to rethink your idea or spend more time getting it validated.

Who this course is for:

  • This course is for anyone starting or already running a business that plans to raise money from investors.

Report abuse