Web Scraping for Sales & Growth Hacking with Import io
3.8 (220 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
12,974 students enrolled

Web Scraping for Sales & Growth Hacking with Import io

No coding necessary. Now anybody can get data they need in minutes. This is a game changer for sales & marketing.
3.8 (220 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
12,974 students enrolled
Created by Matt Ellsworth
Last updated 11/2014
English [Auto]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Learn the basics of web scraping
  • Make massive and targeted lead lists from the data available on the web
  • Learn how to search all your industry blogs at once and grab all the headlines & links
  • Learn how to track your competitor's jobs pages to see who they are hiring next
  • Learn how to scrape sites like Yelp for the data you need to power your sales team
  • Optimize your content marketing researching popular sharing sites like Reddit & Hacker News
  • Windows, Mac, or Linux PC
  • Google Account
  • No prior experience needed

"Understanding how to scrape the web can be a startup employee's best asset. This course makes it dead simple without any prior technical knowledge."

- Max Altschuler, Founder @ Sales Hacker Conference

I've made my career out of growing companies and no matter the stage your company is in, you're always trying to find your unfair advantage that provides sustainable growth now and into the future. When I first learned what web scraping was I knew it was a game changer! Being able to grab massive amounts of data from the web for leads was the unfair advantage over my competitors I was looking for.

The only problem was that I had to know how to code to use it. I spent months learning to code just so I could start utilizing web scraping, but this course shows you have to skip all of that.

Learn to scrape without code

Imagine you could have all the web data you need to power your sales team or your marketing efforts and you can get it in minutes. Research that takes hours, sometimes days or even weeks can be accomplished over and over with the click a button. Web scraping is more powerful than you think.

You're here because above all else you want to be successful and you want your company to benefit from that success. You're one step ahead right now, but let's make that 10 steps ahead, today.

If you're here because your competitors are growing faster than you, or you are losing opportunities to other peers that are more efficient than you, this course will give you the tools to be more efficient and beat the competition.

  • You want or have a job in growth (sales, marketing, business development)
  • You want to crush your competitors - This course will teach you how to create track your competition's job postings, media coverage, and expansion plans.
  • You want to easily capture the names and content of the publications writing about you - I'll show you have to search all of the blogs & publications in your field and compile that into one dataset.
  • You want you to create massive lead lists for your sales team - You'll learn to scrape sites like Yelp & Crunchbase and export the results into a spreadsheet to load into your CRM.
  • You want to optimize your content marketing effectiveness - Want to know what's getting submitted to news sources like Reddit & Hacker News? I'll show you how to get intelligence on the posts from top influencers.
  • You simply want to be the best! - There's so much more to unlock and we're going to work on that together.

Some of the sites you'll scrape in this course

  • Twitter
  • Yelp
  • Reddit
  • Hacker News
  • And many more!

We'll be learning to master the Import. io tools and I'll be adding new videos and datasets all the time. There are new videos in the works right, on top of what you already see here.

Students are encouraged to share their strategies for scraping in the course that will become a much larger community of people growing their businesses together.

What students are saying about the course

"The lessons taught in this course provide the tools to make a single sales rep worth 3x by making it easy to source thousands of targeted leads. This is a must see course for teams trying to get the most with limited resources."

-Ryan Budd, Growth @ Square

"This is the ultimate course for anyone who wants to reach new customers."

-Tristan Pollock, Co-Founder & COO @ Storefront

"This course is for anyone wanting to mine any public data on the web. The competitive intelligence section is pretty much exactly what anyone who can benefit from collecting info about their industries competitive landscape."

-Louis Abramowski, Founder & CEO @ Unbenchable

"More leads, less time, lower costs? I'll take it. This is a must have for early startup teams looking to send their growth chart up and to the right."

-Soso Sazesh, SEM & Paid Acquisition Expert

Who this course is for:
  • Anyone hell bent on dominating all challengers out there!
  • Marketers looking for more data on their users
  • Sales teams or people looking for an edge on the competition
  • Engineers that are tired of writing scraping scripts and want an out of the box solution
  • Teams looking for data about their customers and the markets they serve
Course content
Expand all 19 lectures 03:27:20
+ An Introduction to Web Scraping
3 lectures 22:32

This lesson introduces the concept of web scraping and how it works at a high level. The goal is to make sure you understand what is happening behind the scenes when we start extracting data.

Preview 09:20

This lesson acts as a guide for figuring out what sites you should scrape and what patterns to look for when scraping.

Preview 09:13

This is lesson covers installing Import.io and a brief overview of the features.

Preview 03:59
+ Connector Basics: Creating a PR News Dashboard of top industry blogs
3 lectures 27:32

This lesson will show you how to start creating a PR news dashboard for your company. We'll use an example that applies to the retail space.

PR News Dashboard Part 1
PR News Dashboard Part 2

This lesson shows you how to combine multiple connectors into a data dashboard. You can use this dashboard to watch over keyword searches on multiple sources for your business.

PR News Dashboard Part 3
+ Extractor Basics: Tracking your Competitors using Extractors
2 lectures 16:49

We're going to pretend that we're Lyft in this lesson. We're quickly building an extractor for Uber's jobs page so we can learn about what positions they're hiring for.

Competitive Intelligence Part 1

We're going to start spying on Uber's blog to see what cities they are launching in.

Competitive Intelligence Part 2
+ Crawler Basics: Crawling for the Top 1000 Twitter Users
1 lecture 31:38

Let me show you how to find the top 1,000 Twitter users and grab their Twitter handles + other profile data.

Extracting the Top 1000 Twitter Users
+ Reddit Scrapes
3 lectures 36:45

We'll crawl Reddit.com for a list of all the Subreddits.

Crawling Reddit for Subreddits

Now let's get a list of all the moderators for each Subreddit.

Crawling Subreddits for Moderators

We have a list of the moderators for every subreddit, let's crawl to find out how what links they've been submitting.

Crawling for Moderator Submissions
+ Yelp Scrapes
3 lectures 25:23
Yelp URL Spreadsheet

In this lecture we'll cover how to crawl through Yelp results of a search using Import.io as well as a spreadsheet template I made to make this a much faster experience.

Crawling Yelp Search Results Page

Now that we have a list of links to Yelp Business Profile pages, we can run those through another crawler to get extra details like the website for the business.

Crawling Yelp Business Profiles
+ Twitter Scrapes
2 lectures 19:49
Twitter Crawl Spreadsheet

This lesson shows you how to make massive lists of Twitter users that are highly targeted. Looking for a list of data scientists? This will show you how to find them.

Crawling for Targeted Lists of Twitter Users
+ Hacker News Scrapes
2 lectures 26:51

We're going to grab the top 100 Hacker News users so we can get a list of all their submissions.

Extracting the Top 100 Hacker News Users

This shows you how to crawl through all the submissions for a particular user and/or all the top 100 users.

Crawling for a Top User's Submissions