Learn Video Marketing In A Single Weekend
4.0 (27 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,951 students enrolled

Learn Video Marketing In A Single Weekend

Sell On Video
4.0 (27 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,951 students enrolled
Created by Huthayfa Nawafleh
Last updated 12/2018
Current price: $69.99 Original price: $99.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 6.5 hours on-demand video
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to create engaging video content following 5 different frameworks so that you produce highly persuasive video letters to help you generate more leads and close more sales.
  • How to create effective short video ads and target your ideal customers on the social media so that you get more exposure and reach to more people.
  • How to optimize your videos for better results and develop a video marketing strategy that takes your business to the next level.
  • Stand out in your marketplace as an expert in your field so that your audience look up to you as a trusted advisor, not just someone who's trying to sell something.
  • Catch up with the video fast train, and connect your business immediately with the most effective online sales strategy so that you get your videos doing the salesman job instead of hiring salespeople.
  • Be open to film yourself on camera and willing to ask your audience to take action
  • Have a smart phone and a simple video editing software (preferably ScreenFlow)

This course is designed to equip those marketers who want to put their face on camera and make them stand as leaders in their marketplace.

You'll learn how to overcome the biggest challanges most marketers have, such as how to put my face on camera, what to say in my videos, how to ask my audience to subscribe to my things and purchase my stuff, how to edit and publish my videos. PLUS MUCH MORE.   

Who this course is for:
  • Marketers who're ready to film themselves and put their face on camera to share a message
  • Digital entrepreneurs (online course creators, software developers, coaches, mentors, teachers, writers, bloggers)
  • Art related business owners/creators (photographers, painters, musicians, video makers)
Course content
Expand all 29 lectures 06:35:58
+ Module #1 - Goal & Plan
5 lectures 43:21

The way you approach things is the main trigger for your success in the game. Stay hungry for more knowledge, more feedback, more technology, more tools, and more results. 

But at the same time, you must keep a high level of speed. To get things done, publish more often and change stuff fast. 

How To Start

There are 4 types of videos when it comes to sales & marketing. Learning how to use them strategically will have a huge impact on your business. 

Types of Sales & Marketing Video

Think of your videos as a TV series. You publish certain types of videos for certain type of people in a certain order.

Not everyone is ready to see all of your videos. It depends on the goal of the video and where they are in the process.

Video Coherence

The end goal of videos for marketers is to get customers. I've broken down the process, this way to help you define the errors and adjust accordingly.

If your videos are not getting you more customers, then you need to go find what went wrong and fix it.

The Ultimate Goal Of Video Marketing
+ Module #2 - Design Your Content
5 lectures 01:24:07

What you say, how you say it, and in what order is going to determine what happens next in your sales process.

Preview 03:31

The easiest and fastest way to get attention and engagement is to talk about your audience goals in provide value in a systematic structure.  

Lesson #1: AVL - Attention Video Letter

The end goal here is to get the right people into a personalized environment so that you can better communicate your offers and demonstrate the value you’ll be adding to your customers.  

Lesson #2: LVL - Leads Video Letter

The end goal of this framework is to convert more leads into customers. 

You can produce long VSL and short VSL as needed. 

Lesson #3: SVL - Sales Video Letter

The gaol of this video is to help you get people to complete an action they should have taken earlier. (Signup Or Buy) 

Lesson #4: FVL - FollowUp Video Letter
+ Module #3 - Create & Publish Your Videos
6 lectures 01:09:22

Live demonstration of how to record and create your videos

Lesson #1: Getting Started

This list of items, tools, equipment, and resources you need to create your amazing videos 

Lesson #2: What You Need - Checklist

How to edit your videos using screen flow.

Lesson #3: Video Editing
Editing Hacks

How to publish your videos effectively.

Lesson #4: Publishing Your Videos
+ Module #4 - Optimize Your Videos
5 lectures 39:46

How to make the most out fo your videos.

Preview 01:44

Develop your video ads strategy so that you get videos to work for you 24/7.

Lesson #1: Video Ads Strategy

The fastest and easiest way to out your videos in front of the right people is to use paid ads. 

And one of the most effective platforms is Facebook... let's explore your options.

Lesson #2: Reach More

There’s a reason behind anyone giving your video an attention … the reason is very simple (they want to know more about what you have) 

Assume they need a little push and give it to them. 

Lesson #3: Video Retargeting

Your Call To Action - CTA must be a good matching to the level/step of your sales process. 

(e.g: goodwill - lead capture - OTO - trust and proof sequence - Offer - Value + Offer - Value + Offer - Goodwill Sequence)  

Lesson #4: CTAs AND Testimonials
+ Your Bonus Training
8 lectures 02:39:22

Learn how to do effective live streaming

Bonus #1: Live Video

Add the pro touch with extra gear and professional tools

Bonus #2: Advanced Live Video Production

Learn where to outsource your video editing without breaking your budget. 

Bonus #3: Video Outsourcing

Identifying your goal, your ideal customers & your offer.

Preview 39:07

Finding your ideal customers and connecting with them. 

Preview 25:04

Building your sales mechanism & attracting your customers. 

Preview 29:00

Your Next Big Move To Get Customers Every Day

Preview 17:51

Watch this video guide to help you maximize your gains from The One-Page Blueprint and learn exactly how to use it.

Preview 15:08