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Learn Twitter Ads & Marketing
Rating: 4.2 out of 5(46 ratings)
2,420 students

Learn Twitter Ads & Marketing

Learn Twitter Ads & Marketing strategies from A-Z
Created bySilicon Valley Digital Marketing Institute
Last updated 3/2021
English
English [Auto],

What you'll learn

  • Create & Run Paid Twitter Ads & Marketing Campaigns
  • Create Organic Twitter Marketing Campaigns
  • Analyze Results to Maximize Campaigns
  • Create Clear Objectives for Your Marketing & Advertising

Course content

2 sections • 40 lectures • 1h 49m total length

  • Twitter Vocabulary & Terminology2:53

    Explore twitter vocabulary and terminology, including tweets, the blue tweet button, timelines, follow and unfollow dynamics, and hashtags, to understand how to engage audiences and grow your business.

  • Twitter Username2:14

    Learn how to view and change your Twitter username through settings, account, and username options; understand how username changes affect your profile URL and consistency for business branding.

  • Hashtag Foundations3:29

    Discover how Twitter hashtags turn the pound symbol into clickable links that group topics and trends, and learn to create effective hashtags within the 280 character limit.

  • Overview of Tweeting4:20

    Explore tweets on your timeline from accounts you follow, switch to top tweets with the diamond icon, and engage with posts through comments, retweets, likes, and bookmarks.

  • Tweeting Photos & Videos4:00

    Master tweeting and retweeting on Twitter by composing concise posts within the 280-character limit, choosing tweet options, and confirming engagement through your profile.

  • Content Sharing5:05

    Discover actionable content sharing ideas for Twitter, including questions, brand announcements, testimonials, blogs, events, and live tweeting, and learn optimal posting frequency for engagement.

  • Tweeting: Privately vs. Publicly1:48

    Enable privacy on Twitter by switching on protect your tweets to restrict visibility to followers and approved users. Follow steps in settings—more, privacy and safety—and understand pending follower requests.

  • Twitter Links1:41

    Compose tweets by pasting links from videos, articles, or websites, and rely on Twitter recognizing the link to generate a preview you can watch inside Twitter.

  • Twitter Following2:47

    Look for verified badges as you follow accounts by using a handle in the search bar to visit profiles and click follow to populate your home timeline.

  • Liking Tweets3:30

    Leverage Twitter ads to boost brand awareness, engage in real-time conversations, and tailor campaigns around trending topics and meaningful customer signals through search and promoted posts.

  • Twitter Searches2:21

    Discover how to search on Twitter using hashtags, the search bar, and advanced filters to refine results by latest, accounts, location, and date range.

  • Threaded Tweets3:11

    Explore Twitter ads and master targeting options—language, geo, gender, interests, followers, device, and keywords—to reach your audience and align campaigns with goals.

  • Tweet Notifications2:18

    Learn how to navigate Twitter notifications, use advanced filters to tailor mentions and interactions, and manage engagement by replying, retweeting, liking, or sharing.

  • Twitter Direct Messaging1:45

    Enable protect your tweets to keep your Twitter private, so only followers or approved users can see your posts; adjust this in the more menu under settings and privacy.

  • Introduction to Twitter Trends3:27

    Explore how hashtags on Twitter become clickable links, how to create and place them in tweets within 280 characters, and how trends expand business reach.

  • Twitter Users List2:18

    Explore Twitter search options using hashtags, the latest tab, and filters for tweets, accounts, and locations. Use the top results, advanced search, and date ranges to refine results.

  • Blocking & Unfollowing1:36

    Learn essential Twitter ads terminology before launching campaigns, including clicks, cost per result, click-through rate, and engagements. Consult the ads glossary for reference to reinforce terminology and optimize campaigns.

  • Twitter Engagement Strategies5:25

    Master sending and receiving Twitter direct messages to build personal connections, manage DM settings, and use private conversations to grow your business and handle customer service.

  • Twitter Marketing & Sales Tactics1:59

    Discover how to advertise your business on Twitter by interpreting profile data, engagement metrics, and likes to personalize outreach and better connect with followers.

  • Twitter Ads & Marketing Level 1 Quiz

Requirements

  • Internet Connection & Desire to Learn

Description

Twitter marketers are an organization's direct connection to a consumer. Twitter has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage Twitter Ads & Marketing in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.

The subject material taught in this course is extremely detailed, tested and proven to bring you results! You'll learn essential Social Media Marketing strategies that we've taught to thousands of students across the globe. The content management options that are covered will help streamline your Social Marketing in order to reach your ideal target market and better optimize your ROI.


  • How to set up a Twitter account and optimize it

  • How to come up with ideas on what to tweet about

  • How to get Twitter followers

  • How to generate more likes and engagement on your posts

  • How to acquire new clients through Twitter

  • How to use & set up Twitter ad campaigns

  • How to set up a Twitter ad campaign to drive traffic to a website

  • How to set up conversion tracking

We've taught thousands of individuals Twitter Ads & Marketing. Our instructors are very knowledgeable, engaging, and make learning easy. We provide support if you have questions at any point in the course.

Who this course is for:

  • New career in Social Media Marketing, New career in Social Media Ads, Social Media Marketers, Business Owners

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