NEW FOR 2025: Grow an Email Subscriber List in 1-Hour

Create a free offer (lead magnet) and a landing page to attract your ideal customer

Created byJanice Pollard

Last updated 2/2025

English

What you'll learn

Define what makes a good lead magnet or offer for your business
Learn to create your own offer in Canva
Create your own landing page using Kit (ConvertKit)
Start growing a list of email subscribers

Course content

5 sections • 9 lectures • 37m total length

Introduction - Welcome and Course Overview1:01
In this course, you will discover the importance of creating a lead magnet and develop a compelling offer that will incentivize them to subscribe to your email list.
Key Lesson Concepts:
Coming up with a compelling offer that serves as a "quick win."
Designing your offer in Canva
Setting up your landing page in Kit
Importance of email marketing and lead magnets4:14
Lead magnets play a crucial role in growing a list of email subscribers. They act as a bridge between businesses and their potential customers, allowing them to capture valuable contact information and build a relationship over time. With a targeted lead magnet strategy, businesses can attract high-quality leads who are genuinely interested in their products or services. This leads to higher conversion rates, increased engagement, and ultimately, more sales.
Email marketing and lead magnets go hand in hand in today's digital landscape. By leveraging the power of lead magnets, businesses can grow a list of email subscribers, engage with their audience, and drive revenue. It's essential for businesses to invest time and resources into creating compelling lead magnets that provide value to their target audience, as this will ultimately lead to a successful email marketing strategy.
Key Lesson Concepts:
Email marketing is a powerful tool for businesses to connect with their audience and drive sales.
Lead magnets are valuable incentives offered to potential subscribers in exchange for their email address.
By creating compelling lead magnets, businesses can attract high-quality leads, increase engagement, and drive revenue.

So, what is a lead magnet?2:11
A lead magnet is a valuable free offer that you provide to your target audience in exchange for their contact information, usually their email address. This could be anything from an eBook, checklist, template, webinar, or a free trial of your product or service. The goal of a lead magnet is to attract potential customers and entice them to subscribe to your email list.
Creating a lead magnet requires understanding your target audience's needs and providing them with a solution to a problem they are facing. By offering something of value for free, you are establishing trust and credibility with your audience, which can lead to long-term relationships and increased sales. Lead magnets are an essential tool for growing your email list and nurturing leads into paying customers.
Key Lesson Concepts:
A lead magnet is a free offer given in exchange for contact information
It attracts potential customers and entices them to subscribe to your email list
Lead magnets help establish trust, credibility, and long-term relationships with your audience

Brainstorming ideas for your offer0:26
Using Canva to design your lead magnet11:42
Creating a visually appealing lead magnet is going to attract potential subscribers to your email list. Canva is a user-friendly graphic design platform that can help you design stunning lead magnets even if you don't have a background in design. In this lesson, we will explore how to use Canva to create eye-catching lead magnets that will capture the attention of your target audience.
Canva offers a wide range of design templates, fonts, colors, and graphics that you can customize to match your brand and message. We will walk through the process of selecting the right template for your lead magnet, customizing it to suit your needs, and downloading it in the appropriate format for sharing on your website or social media platforms. By the end of this lesson, you will have the skills and confidence to design high-quality lead magnets that will help grow your email subscriber list.
Key Lesson Concepts:
Choose the right template for your lead magnet
Customize the design to match your brand and message
Download the lead magnet in the appropriate format for sharing

Introduction to landing pages4:12
A landing page is a crucial element in the process of growing a list of email subscribers. It is a standalone web page created specifically for a marketing or advertising campaign. The main goal of a landing page is to capture leads by encouraging visitors to take a specific action, such as signing up for an exclusive offer or downloading a free eBook.
When creating a landing page, it is important to keep it simple and focused. The design should be clean and clutter-free, with a clear call to action that stands out. Additionally, the content on the landing page should be compelling and tailored to the target audience. By following best practices in landing page design and optimization, you can maximize the number of email subscribers you capture.
Key Lesson Concepts:
A landing page is a standalone web page created for a marketing campaign.
The main goal of a landing page is to capture leads by encouraging visitors to take a specific action.
Design should be clean and focused, with a clear call to action.
Content should be compelling and tailored to the target audience.
Follow best practices in landing page design and optimization to maximize email subscriber capture.
Creating a landing page using Kit11:03
Kit (formerly Convert Kit) is a fantastic platform that can help you design and customize landing pages that will attract and convert visitors into subscribers. In this lesson, you will learn how to utilize Kit to create a high-converting landing page for your lead magnet.
And that's where your subscribers will be stored, too.
Kit offers a variety of customizable templates and features that make it easy to create a professional-looking landing page that drives results.

Key Lesson Concepts:
Design a visually appealing landing page with clear and concise copy
Utilize Kit's customizable templates and features to create a high-converting landing page
Where to find your email subscribers1:53
This video walks you through where to locate your subscriber list and track engagement—all in just a few clicks. Watch now and check back to this section on your own Kit page once you start to get subscribers.

Final thoughts and next steps1:02
Hey, look at you! You successfully completed the course on how to grow a list of email subscribers by creating a lead magnet.
By now, you should have a clear understanding of what a lead magnet is, why it is important for building an email list, and how to create an effective lead magnet that converts visitors into subscribers. Remember, the key to success lies in providing value to your audience and solving their problems with a "quick win."
As you continue to grow your list of email subscribers, focus on nurturing those relationships and providing valuable content to keep them engaged. Regularly review and update your lead magnet to ensure it remains relevant and continues to attract new subscribers. Keep experimenting, testing, and optimizing your lead generation strategy to achieve better results over time.
Cheers to you!
P.S. If you are ready to get started with Kit, please consider using my affiliate link. This is my #1 recommended platform for ease of use, and may provide me with a small commission at no extra cost to you. https://partners.kit.com/c84othse37xp

Requirements

Unlock the secrets to expanding your email audience with a high-value offer that converts casual visitors into loyal subscribers who are ready to engage with your business. No design experience needed. No technology team needed. No website needed. You can start this today in as little as one hour.

Description

Email marketing doesn’t have to be a mystery—I’ll walk you through it!

When I first started, I spent hours scouring the internet, trying to piece together the right steps to build an email list. I’d find conflicting advice, overly complicated strategies, and vague recommendations that left me more confused than when I started. I wished someone would just hand me a simple, step-by-step guide that actually worked.

That’s exactly why I created this course.

In less than an hour, you’ll go from “Where do I even start?” to having a fully functional email capture system in place. You’ll learn how to create an irresistible lead magnet (also called a "freebie" or "offer"), set up a landing page that attracts your ideal audience, and start growing your email list—without the overwhelm.

Here’s what you’ll walk away with:
- A compelling offer that provides a “quick win” for your audience
- A beautifully designed freebie (using Canva—even if you have zero design skills!)
- A fully optimized landing page in Kit that starts collecting subscribers immediately

I’ll walk you through every step—from brainstorming your freebie idea to designing your landing page—all in a way that’s clear, logical, and easy to implement.

By the time we’re done, you won’t just understand how to grow your email list—you’ll already have a lead magnet and a landing page working for you.

No fluff. No guesswork. Just an actionable plan to start building your audience right now.

Let’s do this!

Who this course is for:

If you are a small business marketer who needs to grow your email list (and who doesn't?) but you don't have a marketing team to do this for you, you can learn to do this in one hour of your time.

NEW FOR 2025: Grow an Email Subscriber List in 1-Hour

What you'll learn

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Course content

Introduction2 lectures • 5min

Understanding Lead Magnets1 lecture • 2min

Creating Your Lead Magnet2 lectures • 12min

Building Your Landing Page3 lectures • 17min

Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: