
Identify the audience you need to influence, sell your work, and motivate others, then practice engaging presentation principles with RJ in this master class.
Please download the two worksheet before you begin the class and keep it handy with you. You will use these worksheet to jot ideas in the class.
Inform, inspire, and motivate your audience into action beyond slides and numbers, using engaging presentation techniques. Explore the five principles of creating an engaging presentation to move people.
Public-speaking nerves persist, but you can reframe anxiety as excitement and project confidence instead of seeking calm. Acknowledge physiological signals like increased heart rate and rapid breathing as normal.
Show how a background story can boost value, as a thrift store experiment yielded a 2,800% price increase, guiding you to frame your presentation as a storyline.
Research your stakeholders to understand what interests them, craft a 30-second hook, and align your opening with their goals to engage senior leaders.
Establish credibility by showing your team’s skills, right attitude, and commitment to quality, deliver value, manage expectations, and use demonstrations or testimonials to illustrate impact.
Apply less is more: use at most ten slides, finish in under twenty minutes, and keep fonts at 30 points. Rely on 3–4 ideas per slide and visuals.
Explore how stories synchronize brain activity through neural entrainment, aligning listeners' emotions with the storyteller, and compare narrative and analytical storytelling to engage audiences.
Learn to structure data for engaging presentations by organizing ideas into categories, reducing cognitive load, and making analytical storytelling easier to remember.
Apply the pyramid principle to presentations by starting with the conclusion, then grouping and ordering supporting evidence from most to least important in a clear structure.
AI can generate your slides, summarize your data, and draft your talking points in seconds.
What it cannot do is stand in front of a room, read whether people are with you, and make them trust what you're saying. That gap is bigger than it's ever been, and it's the whole subject of this course.
You'll learn 5 core principles for turning any presentation into a persuasive one: leading with story instead of stats, thinking with the end in mind, answering "what's in it for me" in the first 30 seconds, establishing credibility under pressure, and cutting your content down until only the essential survives. Alongside that, you'll learn three frameworks used by top consulting firms to structure information so people can actually follow it: the Pyramid Principle, the SCR framework (Situation, Complication, Resolution), and the Three-Act story structure.
This course is for anyone who has to influence an audience or sell their work: leaders, product managers, designers, founders, or anyone who has to stand up and convince a room that their idea is worth acting on.
What you'll learn:
Why stories persuade people that statistics can't, and how to build one into any presentation
The Pyramid Principle: how top consulting firms structure arguments so executives can follow them instantly
The SCR and Three-Act frameworks for structuring any presentation or pitch
How to establish credibility with skeptical stakeholders, especially when the news isn't good
Why AI can help you prepare faster, and why it still can't do the part that actually persuades people