
Learn to convert a client brief into a scalable Illustrator logo for frothy coffee, adaptable to merchandise and backgrounds, with color, stroke, and font customization considerations.
Look over the brief, collect internet references, and create a mood board of circular logos with a central emblem, inspired by Starbucks and Costa, plus music and a bright workspace.
Explore visual sketches and mockups for client approval across three approaches: pencil and paper, black-and-white sketches colored in Photoshop, and vector tracing in Illustrator.
Sketch logo ideas with pen and pencil to quickly generate multiple concepts, then scan or digitize favorites into Illustrator for client feedback and color options in the next lesson.
Color and refine a logo sketch in Photoshop by cropping, adjusting levels, creating a transparent background, and coloring with brushes, fill tools, and layer blending in multiply mode.
Color and refine logo elements in Photoshop using masking and selection tools, then add fills, strokes, and arcs to build a client-ready concept for Illustrator tracing.
Place your scanned sketch in Illustrator, use image trace to create a black and white logo with shades of grey, then refine with pencil and bezier curves for scalable vector.
Explore Illustrator basics for logo design. Learn the difference between vector and pixel-based images, document setup at 300 ppi, and essential text and path tools, including outlines and layers.
Create circle-based backdrops in Adobe Illustrator by placing and scaling circles, locking layers, and building compound paths with varied strokes and fills across multiple layers.
Design a cohesive logo in Adobe Illustrator by crafting coffee beans and leaves with the pen tool, bezier curves, and layered colors for an editable brand mark.
Design a logo with custom text by placing type on circular paths, selecting fonts, creating outlines, and adjusting tracking to craft a unique typographic mark in Illustrator.
Add final details to a logo in Illustrator by creating a details layer, drawing leaf veins with the pen tool, refining outlines, and using duplication and mirroring for balance.
Finish your Adobe Illustrator logo with final detailing, color tweaks, and precise positioning of leaves, shapes, and text using transform, stroke, and fill adjustments.
Master finishing touches in Illustrator by organizing layers, stacking leaves, merging coffee beans with Pathfinder, adding outlines, and aligning objects for a polished logo design.
Refine a logo by using the transform tool and pathfinder for precise shapes, adjust colors and gradients, add anchor points with the pencil, and save or export for client review.
Convert artwork from rgb to cmyk, using pantone colors and swatch libraries to ensure print-ready accuracy. Select pantone colors and manage gamut for consistent results.
Learn to apply gradients and swatches to logo elements, create subtle shading with gradient directions, add edge highlights and drop shadows, and export proofs for printers.
Create a muffin version of the frothy coffee logo in Illustrator by editing shapes, applying colors, blending, expanding, and aligning components for deployment.
Design and mock up logos on real-world visuals, using Illustrator and Photoshop to place logos on cups and objects, applying multiply, perspective, noise, texture, and shadows for client previews.
Create a new Illustrator document, build a shield shape with polygons, reflect and copy shapes, and apply gradients to finalize the logo.
Learn to design a pattern by creating and duplicating hexagons, rotating shapes, applying clipping masks, expanding, and using swatches to finalize a tiled logo pattern in Illustrator.
Select all, copy, and merge shapes with Pathfinder to create a honeycomb pattern. Resize to fit the shape, place the honeycomb behind the medal shape, and sample colors with eyedropper.
design a horn for a logo in Adobe Illustrator by outlining from a reference image, adjusting stroke width and width profile, applying black fill, and creating a mirrored shadow.
Design a blood-themed logo in Adobe Illustrator by using swatches, blob brush, and Pathfinder Divide to create a clean, scalable mark with precise anchor point control.
Finish the logo by adding text, selecting type and applying a gradient, then expanding objects to refine shapes and adjust the overall style.
Export your logo from Illustrator and create a polished preview background by applying a noise effect and lens correction in Photoshop, then save the file for preview.
Welcome to Our Course
Go beyond the tools used to create logos, and explore the techniques and thought process behind designing great logos.
We will be showing you some basic tools within illustrator that we will be using and then jumping straight into sketching, coloring and finally drawing it all out with illustrator.
We will show you how to turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers.
In this course we will cover :
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