MBA Course: Ace Placements through Industry Knowledge

• Importance of Industry Knowledge in Placements

The expectations of the corporates from the b-school students have changed significantly over the years. They now want the students to be “Industry Ready” from the day of joining. Apart from conceptual clarity on managerial courses, they also expect the students to have sufficient industry knowledge. Industry knowledge is essential to relate and apply the concepts taught in the classroom to the real world situations. For example, marketing concepts have different level of application in an IT company compared to FMCG companies, consumer durables and automobile companies will have different challenges in supply chain.

According to recruiters, most students even from reputed b-schools are not aware of the basic dynamics of the industry. During the interview, most students could not answer some simple questions like below:

• Why do you want to join this industry?

• How do you analyze this industry performance over the last 3 years?

• What are the challenges faced by this industry?

• What are the key segments in the industry and the size and growth of each segment?

• What are the segmental changes happening in the industry?

  
  

  
  

• Basis for this course

The content for this course has come from my own experience in

• Conducting placement interviews at top b-schools including IIMs, ISB and others.

• Teaching a full-fledged Placement Oriented Course/Workshop on Industry Deep-dive and Multi Sectoral Analysis at ISB-Hyderabad and Mohali, IIM Kozhikode, IIM-Indore, IIM-Udaipur etc.

• Consulting and Industry experience of 25 years.

  
  

• How this course will help?

• Clear advantage in Final Placements process

• Perform well in Summer internships and thereby increase the chance of PPOs or PPIs

• Do well business Case Competitions and Industry Live projects

• Making a Career shift to a different industry

• Industry Analysis in Consulting Assignments