Beyond Usability: Learn the User Research Toolkit
- You should have a interest in learning about user experience research and gathering feedback from users.
It's more than just usability testing! In under 1 hour, be introduced to a variety of methods you can use to help you gain insights about your users - insights that are essential to designing and building a successful app, product, technology, or idea!
PLEASE NOTE this course does not provide deep practice exercises, but instead is designed as a brief, high level introduction on how to draw from a 'toolkit' of top user research methods.
Have you ever thought about doing interviews, surveys, or other kinds of research with users but don't know how to get started? Is it unclear to you which user research study method is best to use, when, and how? Don't have a lot of time? This is the course for you!
This course walks students through a variety of popular and effective user research methods to become familiar with, called 'the user research toolkit'. The course explains what user research is, the requirements for getting started doing a study, an outline of various study methods, how to select which study method is best to use based on a given product stage, question, or problem, and tips for how to get started doing your own study right away.
Take this course and you'll save you time and money by learning how to get started doing your own user study the right way, the first time!
- People new to user experience research (non-experts) who wish to become more familiar with the art and science of user research
- Product development professionals and entrepreneurs who are new to user research and wish to test their product, technology, app, or idea with users
- Students, artists, or other non-tech professionals who wish to learn how to conduct high-quality research with users
- Who Should Take This Course
- Why Do User Research?
- ROI (Return on Investment)
- What's Included in This Course
- What Is User Research
- Requirements for Doing a Study
- Study Methods in the Toolkit
- Toolkit Method #1 Observation in the Wild
- Toolkit Method #2 Ethnographic Interviews
- Toolkit Method #3 Surveys
- Toolkit Method #4 Cognitive Walkthrough
- Toolkit Method #5 Usability Testing
- Online User Testing Services Pros and Cons
- A Few Good Reads
- Introduction To The Product Stages
- How Can I Make My Product Stand Out?
- Will People Like it? Want They Want To Use It?
- Is My Product Usable?
- You've Got Competition
- You Need To Decide On A Design
- Users Are Leaving Your Product
- Course Summary
Jennifer McCormick is user experience researcher and human-computer interaction expert with over fifteen years of experience designing and conducting research in tech at companies like Microsoft, Logitech, and Amazon. She is currently Founder and President of User Lens, a San Francisco-based user experience consulting firm. Her clients include Square, Uber, GoPro, and Samsung.