Learn Social Media Marketing in under 30 minutes

Learn about all the aspects of marketing using Twitter, Facebook, LinkedIn, Pinterest and Instagram

Created byDonna Townsend

Last updated 5/2020

English

English [Auto],

What you'll learn

What social marketing is ?
How to create a strategy
What is the best platform to use
Why to use Social media advertising
What Social listening and bookmarks are

Course content

4 sections • 15 lectures • 30m total length

Introduction0:50
Master core social media marketing concepts for beginners, from planning and publishing posts to paid advertising, social listening, and analytics, helping your business create standout content.
What is social media marketing1:51
Understand what social media marketing is, its benefits and downsides, and how to use channels and your website to promote products, build brand awareness, and engage customers.
Social media strategy3:03
Define your social media goals and target audience, set a budget, analyze competitors, and choose platforms to ensure brand voice and content align with smart, time-bound objectives.
Planning and publishing1:53
Plan ahead by allocating weekly time to create content, track trends and hashtags, and schedule posts across platforms using tools like Hootsuite, Buffer, Sprout Social, and Sendible.

What platform for what?2:41
Discover how Twitter enables community building and customer dialogue, Facebook supports brand updates and events, Instagram spotlights brands through strong visuals, LinkedIn fuels networking, Pinterest drives traffic.
Types of content2:07
Learn about the types of content: articles, blogs, guides, ebooks, infographics, photos, videos, stories, contests, testimonials—and how each benefits you on Facebook, Twitter, Pinterest, and LinkedIn with calls to action.
Making content stand out1:49
Make content stand out by delivering value, staying relatable, and offering a unique perspective; post regularly with visuals, intriguing titles, and a clear call to action to attract customers.
Hashtags and how to use them2:08
Learn how hashtags use the pound symbol to connect content with keywords, boosting engagement and brand visibility, with four tips: use #, stay relevant and short, tailor counts by platform.

Advertising and promoting3:04
Explore paid social advertising, including ad types, targeting options, and budgeting. Learn to set budgets, promote posts or profiles, and drive website traffic to the right audience cost-effectively.
Social listening1:19
Discover how social listening tracks brand mentions, analyzes insights, and uses monitoring tools to improve engagement. Act quickly on complaints, show appreciation for feedback, and demonstrate improvements customers suggested.
Social bookmarking2:22
Explore social bookmarking to create back links to your social media and websites, research high-traffic bookmarking services, and submit bookmarks to boost search engine ranking and brand exposure.
Social media integration1:40
Link newsletters, your website, and press releases to social media platforms to boost brand awareness, drive site traffic, and strengthen SEO.
Social networking services1:01
Discover social networking services that connect people with shared interests and help brands reach audiences. Learn three types: social connections (Facebook, Twitter), multimedia (YouTube, Flicker), and professional sites (LinkedIn).

SEO1:26
Learn what SEO is and why it matters for social media, and how to optimize profiles, links, and visuals to drive traffic, improve rankings, and refine strategy through analysis.
Analytics and reporting3:25
Learn analytics and reporting across social platforms and use cross-platform tools like HootSuite to interpret insights such as Twitter impressions, Facebook reach, Instagram insights, LinkedIn job roles, and Pinterest engagement.

Requirements

Have a basic understanding of the social media platforms / or what they

Description

In this beginners class about Social Media Marketing course learn about all the aspects of marketing when it comes to using Twitter, Facebook, LinkedIn, Pinterest and Instagram. You will learn about:

What social marketing is ?
How to create a strategy
What is the best platform to use
The various types of content and how to make it stand out
How to schedule posts
Why to use Social media advertising
What Social listening and bookmarks are
Why SEO matters

Who this course is for:

Beginners in using social media

Learn Social Media Marketing in under 30 minutes

What you'll learn

Explore related topics

Course content

Learn what Social media marketing is , the strategy and how to plan4 lectures • 8min

The right platform and content to stand out4 lectures • 9min

Improving your Social media presences5 lectures • 9min

The technical bits2 lectures • 5min

Requirements

Description

Who this course is for: