Social Media Marketing - Complete Certificate Course
4.2 (8,835 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
45,559 students enrolled

Social Media Marketing - Complete Certificate Course

The comprehensive social media course, beginner to advanced. Go viral, get started today!
4.2 (8,835 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
45,559 students enrolled
Created by SO ME Academy
Last updated 2/2017
English
English, Indonesian [Auto-generated], 3 more
  • Polish [Auto-generated]
  • Romanian [Auto-generated]
  • Thai [Auto-generated]
Price: $29.99
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 16 articles
  • 29 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the social media foundations
  • Be able to fully audit their organisation
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging
  • Use advanced features of the most popular social networks
  • Understand the wide scope of social media
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing
Requirements
  • You should have a business need for social media - either as someone who is an entrepreneur or within an organisation
Description

THE MOST COMPREHENSIVE, BEST-SELLING SOCIAL MEDIA COURSE ON UDEMY -  Free access to all updates for life!

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Twitter and Facebook to blogging, social media automation, G+ and content marketing.

Are you ready to become part of the next-generation of business leaders? Harness the power of social media for your business, organisation and career.

Join our latest social media course with UNLIMITED & LIFETIME access you will learn how to drive sales, attract new customers and master social media.

FULL 30 DAY MONEY BACK GUARANTEE.

Social media sites such as Twitter, Facebook, LinkedIn, Youtube, Pinterest and G+ all have thousands of customers waiting for you to explore.

This course is the most comprehensive look at all of the social media websites:

What does this course give you?

  • Introduction to social media

  • Auditing your organisation

  • Social Media Strategy

  • Social media monitoring

  • Content Marketing

  • Facebook

  • Twitter

  • Blogging

  • Instagram

  • Youtube

  • Social Media Automation

  • Social for customer services

  • Social for PR

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

Certificate of completion

All students who complete this course will receive a Udemy certificate of completion.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

Who this course is for:
  • Those looking for a comprehensive social media certificate
  • This course is not for personal use of social media
Course content
Expand all 75 lectures 03:36:57
+ Starting with the basics - Beginners
2 lectures 04:55

Social media is more than just a marketing tool. Learn about the widening scope of social media.

Preview 04:10
Free Getting Started Bonus Content
00:45
+ Your Social Media Strategy
4 lectures 16:51

So much social, social everywhere. Where do you begin?

Choosing your channels
03:02

A solid strategy is the key to social success. Do you know where you stand on the social media journey?

Introduction Social Strategy & the Social Journey
05:10

A vision, some goals and whole lot of hard-work are the key to a social strategy.

Vision & Goals
04:47

Before you start on the cool stuff, a few final words of wisdom :)

Final words on your Strategy
03:52
Strategy quiz
4 questions
+ Getting started with the social networks
5 lectures 49:14

The getting started guide to Facebook. Worth a watch even if you're already an expert. It includes the latest stats and insights.

Preview 16:25

The getting started guide to Youtube. You may know it all, but give this video a watch...

Youtube: the quick start guide
07:45

The getting started guide to Twitter. Please do watch It includes the latest stats and insights.

Twitter: the quick start guide
16:29

The getting started guide to Instagram. It will be over in a snap, give it a watch even if you're an insta-expert. It includes the latest stats and insights.

Instagram: the quick start guide
07:47
Take action: Secure your assets
00:48

Think you're ready?

Getting started quiz
9 questions
+ The Social Media Audit
3 lectures 07:41

Not conducting a social audit is like heading to the beach without checking the weather.

The Social Media Audit
07:32
Social Media Audit Spreadsheet Template
00:09
Social Audit - Name Variations Brain-storming sheet
1 page
+ History of Social Media
1 lecture 04:03

There's a big old world out there. Social media is helping it to change for the good of everyone. Find out about the revolution in this insightful lecture.

Preview 04:03
+ Social Media Content Marketing
8 lectures 16:51

Is content marketing the same as social media?

An introduction to content marketing
03:51

Learn the 5 types of lovely engaging content marketing

The 5 Types of Content Marketing
02:13

Hey you... this is what you should and shouldn't do!

Content Marketing Do's and Dont's
01:40

Planning. It has just got to be done.

Content Planning
03:24

Can content marketing save you time and money with your customer service?

Content Marketing for Customer Services
01:35

Recruitment... how can you spice it up?

Content Marketing for Recruitment
03:26
Content Planning Template
00:42
Case study: Red Bull
3 pages
+ Facebook - What you need to know
11 lectures 23:03
Facebook: The Content Mix
04:30
Scheduling Posts
01:38
Creating Offers
02:34
Post review function
01:13
Moderation & age/country restrictions
01:00
Page Messaging
01:52
Call to Action Buttons
01:59
Insights & Analytics
08:12
Case study: Cadbury
00:02
Case study: Innocent Drinks
00:02
Case study: Air Asia
2 pages
+ Twitter - What you need to know
12 lectures 14:37
Twitter: The Content Mix
03:41
Privacy & Security
01:32
Following & Tweeting
02:32
Following Do's and Don'ts
02:40
Notifications
01:00
Basic Analytics
01:44
Case Study: Tommy Hilfiger
2 pages
Case study: Bonobos
00:02
Case study: Oreo
00:02
Case study: Sammy's
00:02
Case study: Cadbury
2 pages
+ Social media automation
7 lectures 10:26
Introduction to automation
01:36
Engaging content - part 1
01:38
Engaging content - part 2
02:46
Guide: When to use Social Media Automation
2 pages
Scheduling and multiple network posting
02:22
Why use Hootsuite?
01:01
Saved searches
01:03