If you're a web developer or website owner, you owe it to yourself to spend at least a couple of hours on learning SEO to increase free search traffic to your website.
Are you still with me?
The question then becomes who you learn SEO from.
I've provided SEO consulting for over 30 websites- half of which were for Fortune 500 brands. I started my career working with some of the smartest SEO professionals at two top global marketing agencies in New York City. (My proudest moment: I helped grow monthly SEO revenue for an ecommerce shop from 4 figures to 8 figures. You read that correctly. They were making tens of millions of dollars a month from SEO traffic after I was the main SEO point person for that shop).
Unfortunately, in my marketing career, I've also come across soooo many SEO professionals who weren't actual experts (excluding my former coworkers, of course) either providing SEO consultation for clients or teaching SEO.
I created this course out of frustration from all the inaccurate, unusable, or outdated SEO advice I had seen everywhere online when I was first learning about SEO.
After this short yet highly-packed course, you'll learn how to make the best web development decisions for SEO. Although this course focuses on technical SEO, the curriculum includes course material on content and links for a fundamental understanding of SEO as a whole.
How is your class different from other SEO classes?
1. This class is meant for web developers and tech-savvy people that want to learn SEO fast so that they can make the best SEO decisions for their own website; it is focused on technical SEO. Also, I cater to those that have at least a basic understanding of a website to get things moving quick. This is a no fluff, straightforward course.
2. It's highly practical, with lots of exercises you would use directly for your own website/project as you follow along. You'll be introduced to lots of free and paid tools that you can use.
3. It's intended to help you build a foundational understanding of SEO. I know lots of people, including myself when I was a beginner, that waste so much time learning disjointed tactics here and there, which doesn't get them from the beginner to intermediate level fast.
Why is the class short?
1. This course is not meant to be a comprehensive class that touches on every SEO detail.
SEO is one of those disciplines that you need to implement and practice as you learn, and it doesn't make sense to passively learn about its theory for hours on end. You need a foundational understanding of it, i.e., you need to "get it," and you need to be equipped with tools to start out. Afterwards, you can learn on your own as you diagnose a specific issue or learn about an SEO tactic as you manage your website, and maybe even decide to take a more advanced course later on.
2. There are many sections in which I encourage you to use different tools and try things out for yourself. If you include the time that it takes for you to participate, the class is much longer.
3. This class is not meant for people that have little knowledge of how websites work (explaining things like hyperlinks or <head> and <body> tags will considerably slow down the class) or for those trying to get an SEO job.
That doesn't mean the content in this class is thin.
After you complete this class,
1. You'll have a strong foundational understanding of SEO
2. Be equipped with tools and resources to continue on your SEO journey
3. Be able to make practical SEO decisions like which domain to choose for your new website, whether you should use subdomains or subdirectories, how to render content on your webpage, and how to decide what's the best keyword to target.
You will also learn things that some of my SEO colleagues that have been doing this for years still don't grasp due to their lack of technical knowledge or due to the specific clientele experience they've had.
The average completion rate of an online class is about 5% (how many Udemy courses have you enrolled in, and how many have you completed?), but now you have no excuse to stop in the middle of this class :)
Why should I learn from you?
If you're learning SEO from someone, make sure they have proven results. Like I said, I've encountered so much bad SEO advice in my career.
I have 7 years of experience + worked with the very best SEO minds in the world at top global marketing agencies (Ayima, GroupM) while consulting for Fortune 500 companies. Verticals include automobile, luxury, travel, cosmetics, electronics and more for clients that you're very familiar with.
This course is a steal compared to the fees my clients pay. I've way underpriced this course because I wanted to gain experience developing and teaching an online course. I'll be launching new courses that will be much pricier.
This course comes with a 30 day money back guarantee.
For non-native English speakers: I manually edited the English captions/subtitles in the videos for more accuracy.
As my student, you'll get preferential access and discounts to new courses that I develop.
Slides are available in the first video of Section 2 (lecture 5)