Search Intent for better SEO (#1 SEO Ranking Factor)
What you'll learn
- Understanding Search Intent
- Types of Search Intent
- How to work on Search intent
- How search intent is related to Sales Funnel
- How to increase Conversion Rate with Search intent
- Boost Organic Rank by working on Search Intent
- Create content that can get better rank
- Basic SEO Knowledge
For a better SEO, it is important that we should be publish content keeping in mind the latest updates by Google. Google has designed its algorithms in the manner that, it is now able to understand the intention behind any query. Therefore, it tries to bring those results on the First page of Google, which have highest potential to satisfy the user intent.
For SEO Practitioners, it becomes important to publish the content satisfying the Search intent of the user. This not only assist us in winning the confidence of algorithms like Rank brain, but also it will help in improving the conversion rate and organic visibility.
What is included in this course?
The course will help you in understanding various aspects related to Search intent.
You will see meaning, basics and types of Search Intent. These will help you in understanding the basic aspect of Search Intent.
Users on Google behave in a certain pattern. They follow a journey through which they make their mind to shop anything or take actions. This is called buyer journey. Understanding buyer journey is really very important if we want to produce content that can satisfy the Search Intent. This not only help in improving the Conversion Rate but it also help us in increasing the Organic visibility and other brings other SEO benefits like topical optimization and Semantic SEO. Search intent and Sales funnel have a deep relation with each other.
Understanding various kind of Search Intent
It is important to understand the different types of search intent, if we want to publish Relevant Content on our website. This course contains various types of Search intent and also how can we work on these to make improve our Semantic SEO score and to bring the effect of topical optimization, which has become very important SEO strategy especially after hummingbird and Rankbrain.
It is important to publish the content strategically. So you will learn the basic 3C strategy that is essential to publish relevant content.
Who this course is for:
- Anyone who wants to learn advance SEO
Hi Everyone ! I am a digital marketing consultant, working in the industry since 2014. I have worked on a lot of Projects ranging from Local to international covering SEO, google Adwords, Social Media Marketing, Content Planning, Customer Acquisition funnel, Brand building, Email marketing, CRM, Automation System and strategic management. My Academic background relates to commerce, business development and finance.