Sales Funnel Optimization Strategies
- There are no requirements for this course
Whether you make your money through ad clicks using the Adsense monetization platform or you sell affiliate products or your own services or you run your own online drop shipping store, you're trying to convert people from simple clickers of links and readers of your content to cold hard cash.
The sales funnel model helps you craft together working strategies that would help you turn your content and traffic into cash.
This video course teaches you how to optimize your sales funnel. It will show you key strategies that will help you maximize conversions and thereby maximize your profits.
What Is A Sales Funnel?
Effective Sales Funnels Start With Product Knowledge
Translating Consumer Intelligence Into A Workable Content Strategy
Content Funnels Explained
Understanding Your Content Funnel’s L-Pages
Make Sure Your Content Funnel Integrates Well With Your Conversion Funnel
Understand Your Conversion Options
Optimizing Your Funnels
What Is a Sales Funnel?
By definition, a sales funnel is simply a tool for visualizing where your prospects are in the process of making a buying decision. A sales funnel is wide at the top because prospects with all levels of engagement enter and eventually the most engaged ones are channeled to the bottom of the funnel to be turned into sales and repeat customers.
Sometimes, it’s easier to visualize the funnel stages by looking at an actual sales funnel chart.
In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage.
A better way to imagine a sales funnel is by using the ring method where prospects move from the outside of the circle to the inside of the circle as they become more familiar with your business.
You’ll have more prospects in the outer rings of the sales funnel stages than towards the center. The actual numbers of prospects in your funnel will continue to decrease the closer you get to a sale. This is natural.
Your conversion goals also change as the prospect moves through the sales funnel stages.
Attract the community that is unfamiliar with your business.
Engage those who now know you exist.
Educate those committed to making a purchase.
Convert customers who are ready to buy.
Re-engage your core fans who have already made a purchase.
Too often, businesses try to convert a prospect into a sale right away. Instead, think of moving your customers through your funnel with a series of small conversions. This will ultimately result in a sale.
Who this course is for:
- For you that wants to learn sales funnel optimization strategies
- 05:36What Is A Sales Funnel?
- 04:18Effective Sales Funnels Start With Product Knowledge
- 05:33Translating Consumer Intelligence Into A Workable Content Strategy
- 11:30Content Funnels Explained
- 07:51Understanding Your Content Funnel's L-Pages
- 05:39Make Sure Your Content Funnel Integrates Well With Your Conversion Funnel
- 04:52Understand Your Conversation Options
- 03:24Optimizing Your Funnels
Cedenheim Publishing was founded in 2018, and is the proud publisher of the #1 best-selling book series Daddy's Curse, written by award-winning author Luke. G. Dahl. The companies vision is to entertain, educate and inspire readers for generations.
Luke Dahl was born in Sri Lanka but grew up in Stockholm after being adopted by his Swedish parents. Following high school, he went on to study at University in Brisbane, Australia, where he achieved a degree in Business/Travel and Tourism.
Today, he is back living in Stockholm, where he works for SpaceVR as the Director of Finance, and an early adopter in Earth2. Luke has always had a love of writing and for poetry in particular, winning a competition a couple of years. Now he spends a lot of his free time writing books and perfecting his art.