Learn Product Marketing Using Marketo

Step by step guide on how you can use Marketo to attain your marketing objective in JUST 2 HOURS
Free tutorial
Rating: 4.0 out of 5 (9 ratings)
857 students
1hr 48min of on-demand video
English [Auto]

Why identifying your dream customer is important?
What are the attributes of dream customer?
How to use Marketo strategically for achieving marketing objective?
Understand the reasons why, how and where to use Marketo assets (landing pages, emails, smart campaigns, social integration, forms...etc.)?


  • Basic marketing knowledge.



There are 3 levels to master any subject, they are:

Beginner - At this stage, your aim should not be to memorize and learn anything. Your aim here is to get familiar with the subject by surfing content. What is this, how does it work, why are we using....etc.

Intermediate - At this stage, you should learn something and started practicing. You should aim for getting through all the main concepts and should know how to use them.

Advance - This is for the players, where you started solving real-life problems, building complex solutions.

Success in the sequence.

So at what level are you right now?

DO YOU KNOW WHY IT TAKES A HARD EFFORT TO LEARN ANY NEW TOOL? Because we are not able to make the connections between what we know right now vs what is there in the tool. 

SIMPLE, TO THE POINT, and ORGANIZED form of contents.


Why you should join this course?

You should join this course If you want to change your domain to Marketing automation.

You should join this course If you are not a tech expert and want to lead a successful career using Marketo.

You should join this course If you are a student and want to grow your career in Marketing automation

You should join this course If you want to start your journey in Marketo.

I am into marketing automation since 2016, and I know the pain the person going through when someone is new to Marketo. Marketo has its own technical and marketing terms, the platform is totally different so as to work in it. Videos and docs are there, but it still confuses us and takes a lot of time and energy to bridge the connections between things.

I have designed this course in such a way that will help to match the marketing concepts with Marketo you should know about it. Why do we do what we do in Marketo?

Who this course is for:

  • Beginner who wants to start Marketo journey.
  • Existing Marketo users want to expand their context so that they better use the platform.


MktoAcademy | Growth Mentor for Marketo Professionals
  • 3.6 Instructor Rating
  • 77 Reviews
  • 1,905 Students
  • 12 Courses

I Help Marketo Professionals to Grow in Career Without Being a Tech Expert

I have been into email marketing and marketing automation for about 9 years. Started my career as an email marketing associate, had been with the responsibility of crafting emails, building a database, in-house mailing server setup, and generating leads for the sales team. I just loved these responsibilities, that's why I was able to do these many kinds of stuff.

For about 7 years, I have been in the Marketo line but did not realize the gravity of automation in the marketing industry. I was extensively busy doing the implementation part of marketing, was never able to understand the facts that why we are creating nurture programs, doing lead scoring, and ideal customer profile so and so..... this is one of the prominent platforms to serve the principles of modern marketing practices. Once you have the strong principles, the stronger you will be in the line marketing automation.

Of course, technological understanding boosts your success, everything is much connected.

I have seen people struggling with finding a systematic way of learning the Marketo. We have a lot of resources available over the internet. But all they are disconnected, they will not give you the proper guidance, and top of that, Marketo has their own terminologies. Still, there is something in Marketo that makes it different from other platforms, else why should a company like Adobe spend billions on acquiring Marketo.

I know the pain, the people have in learning the Marketo. Lack of resources, materials, guidance, and training support within the company. I had helped a couple of my friends learning Marketo.

That's why I am on a mission to "Break the Code of Learning, Become Independent, and Intensify Everyone's Growth".

And breaking the code of learning is my first endeavor.

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