Learn Product Marketing: Go-To-Market Strategy with Projects
What you'll learn
- How to effectively execute a go-to-market strategy for a product launch as a product marketer
- Understand the 4P’s (Product, Price, Placement, Promotion) of the Marketing Mix
- Frameworks, tools, and resources for market and customer research, collaborating with cross-functional teams, brainstorming KPIs, and launching a product
- How to create powerful customer segmentations and customer personas
- Learn how to credibly assess the competitive landscape and competitive positioning with frameworks, including SWOT and Porter’s Five Forces
- How to get quality decision maker survey data: leveraging question types/formats for the right topics (including awareness, satisfaction, and NPS)
- How to write your own compelling Unique Selling Proposition (USP) & Product Value Proposition
- Guided exercises to 1) utilizing Google Sheets, 2) analyzing survey data for competitive positioning, 3) prioritizing customers, and 4) analyzing PMM metrics
- Understand organic, paid, digital, and traditional marketing channels and how to tactically leverage the right one at each step of the marketing funnel
- Learn how to partner with sales at each step of the marketing funnel and about common attribution models
- Build a successful content marketing campaign and pricing strategy
- Evaluate launch success with metrics (incl. revenue, churn, CAC & LTV) and product analysis & testing (incl. funnel analysis, cohort analysis & A/B testing)
Requirements
- None
Description
Embarking on a journey into the dynamic world of Product Marketing can transform your career and business approach. Whether you're starting fresh or aiming to refine your skills, our comprehensive course, "Learn Product Marketing: Go-To-Market Strategy with Projects" is your gateway to becoming an adept product marketer.
Why this course?
From understanding the foundational elements of product marketing to deploying sophisticated go-to-market strategies, this course covers the A to Z of product marketing essentials. You're not just learning theoretical concepts; you're diving into real-world applications, detailed case studies, and interactive sessions that bridge the gap between knowledge and action.
Course Highlights:
Welcome Aboard: Kickstart your journey with a warm welcome and a guided tour on how to make the most out of this course, setting the stage for an engaging learning experience.
Foundations of Product Marketing: Delve into what sets product marketing apart from brand marketing and product management. Understand the ecosystem in which product marketers thrive and the core responsibilities they bear.
Pre-Launch Excellence: Unpack the strategies that ensure a successful product launch, starting with market research, customer segmentation, and competitive positioning. Learn about the marketing funnel, customer journey, and how to establish a compelling Unique Selling Proposition (USP).
Launch with Impact: Discover the roles and responsibilities of a product marketer during the product launch. Learn how to set SMART goals, identify key performance indicators (KPIs), and prioritize your target audience for a memorable product rollout.
Sustaining Success Post-Launch: Post-launch is not the end of the road; it's a crucial phase for product marketers. Learn how to measure success through revenue, churn, Customer Acquisition Cost (CAC), and Lifetime Value (LTV). Dive into product analysis and testing to iterate and improve.
Exclusive Industry Insights: Gain unique perspectives from industry experts through our coffee chat sessions. Hear directly from successful product marketers about their experiences, challenges, and best practices.
What Makes This Course Unique?
Hands-On Learning: Beyond theoretical knowledge, engage with practical demos, case studies, and real-life scenarios that enhance your learning and application skills.
Expert Insights: Benefit from interviews and discussions with industry leaders, providing you with insider knowledge and cutting-edge practices.
Comprehensive Curriculum: From pre-product launch strategies to post-launch analysis, this course covers every crucial aspect of product marketing, ensuring you're well-equipped to create a go-to-market strategy from start to finish.
Supportive Learning Environment: Our course is designed to foster a supportive community where learners can share insights, ask questions, and engage in meaningful discussions.
Who Should Enroll?
Whether you're a budding marketer, a seasoned professional looking to specialize in product marketing, or a business owner wanting to launch your products successfully, this course is designed to cater to a wide array of learners.
Enroll in "Learn Product Marketing: Go-To-Market Strategy with Projects" today and embark on a learning journey that empowers you to make informed, impactful marketing decisions in the competitive world of products.
More About This Course:
Complex topics are taught in a simple way by instructors with a combined 10+ years of experience, including experience at LinkedIn, Udemy, Lucid, Samsung and strategy consulting
The course is designed to have an even balance between talking head, screen-cast, exercises, and case studies.
Content is clearly organized so more advanced learners can jump in at any point and follow along with the relevant project file.
Who this course is for:
- Product marketers
- Business owners looking to launch products successfully
- Seasoned marketing professionals wanting to hone their skill set
- Students curious to learn more about product marketing
- Entry level product marketers who want to learn foundational skills
Instructors
- 4.5 Instructor Rating
- 4,837 Reviews
- 24,716 Students
- 5 Courses
Hi! My name is Jacob and I have a B.S. in Business Administration from the Walter A. Haas School of Business at UC Berkeley. Over the course of my career, I have gained experience in media, management consulting, and most recently at Udemy as a marketing analyst. I hope to use my experience to teach other people the foundations of business and business analytics.
- 4.4 Instructor Rating
- 156 Reviews
- 804 Students
- 1 Course
Hi! My name is Audrey and I have a B.S. in Business Administration from the Walter A. Haas School of Business at UC Berkeley. I have worked in strategy & management consulting, business operations & analytics, product marketing, program management, and much more. More recently, my role at LinkedIn spanned product, GTM, and internal initiatives across its 4 solutions (talent, marketing, sales, and learning). I hope to use my experience to share my knowledge of business foundations!