Learn Personal Branding for Ministry
- 4.5 hours on-demand video
- 8 articles
- 8 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Discover your divine purpose
- Identify your values
- Unearth your motivators
- Create a personal brand
- God, the businessman
- Learning from biblical references
- How to win in your truth
- How to leverage your own gifts
- Be ready to do the work to learn who you are.
- Be ready to own your truth
This course will increase the participants knowledge on how to identify and position their brand as a faith-based worker, entrepreneur or organization leader, regardless of economic conditions; by helping them to establish themselves as an asset, a brand, so that they can stand out. Students will discover their passion and purpose to guide their decisions, empowering them to choose work they love, make a good living and still have a balanced life. Connecting life purpose, values and motivators & interest to influence personal brand positioning.
- Faith-based leaders
- Entrepreneurs and prospective entrepreneurs
- People who want to connect with their God-intended purpose
Mindfulness in Ministry
The course is called Mindfulness in Ministry. Let’s break down these terms so that we can all be of the same understanding before we begin the lessons.
What is mindfulness?
According to the Oxford Dictionary,
“Mindfulness is a way for body and mind to reconnect.”
Other definitions offered by online dictionaries include:
the quality or state of being conscious or aware of something
a mental state achieved by concentrating on the present moment, while calmly accepting the feelings and thoughts that come to you
Self Awareness is the key to living a successful entrepreneurial or brand lifestyle. Self Awareness is the key to living a successful entrepreneurial or brand lifestyle.
For the purpose of this class, when we say Mindfulness in Ministry, we mean three conscious realizations:
Being in the authenticity of who you are, which is,
When what you think, feel and do are in complete harmony, in so doing,
You are able to consciously execute God’s will and purpose for your life in order to attract His blessings.
The objective of Mindfulness in Ministry Master Class is to help faith-based entrepreneurs achieve divine success -- that is to -- consolidate, collaborate and monetize with purpose!
Do not begin this lesson until you have completed your AV Worksheet (Section 1) 01: Purpose. Read this lesson and Watch Video Lesson #1 in preparation for Live Session #1
"You do not need purpose to make money, but you need purpose to generate wealth." Coach Racquel
What is Self-Branding?
I AM: Your personal brand begins with the intention, purpose and the will of God in your life. However, it does not end there. For many faith-based individuals, their outcome, success and rewards are totally reliant on God, even in cases where we repeat to ourselves that ‘faith without works is dead’, we still reserve that our outcome is and was a result of God’s stay on our blessings. I [We] would like to open your thoughts to a different possibility, if you don’t already think this way.
Following the understanding that God has His purpose and His will for your life, is what comes after the phrase “I am…” And finally, the third determining factor, your preparation, uptake and implementation of His purpose to heal, help and create wealth. For a lot of us, the thing we enjoy doing the most we do for free. Then we engage in work we do not enjoy to pay our bills.
The first thing I would like you to understand is this thought: what you do and who you are, are two completely different things. And, none of these are necessarily your purpose. Your purpose is not for you, it is for the person you will help, empower or minister to. It is for your clients, and you benefit when you get rewarded for that. Sometimes, for example, we say we are waiting on God, my experience has taught me that it is not God that we wait on, it is self knowledge and discovery of purpose; which then reveals to us who we are. When we embrace our authenticity, we are best positioned to interpret our experiences in favor of God. Nothing just happens, everything is actually in your favor. Learning to leverage that, is the true test of purpose! So what if you could cut that wait time down by simply learning who you are, and His purpose, in order to better interpret the experiences you will have.
“As every man hath received the gift, even so minister the same one to another, as good stewards of the manifold grace of God. 1 Peter 4:10”
The key therefore is to achieve authenticity, complete self-awareness. Inauthentic people are people who say one thing and do another; people who feel one thing but say another; people who think one thing but do another. Authenticity, is the opposite of this.
When we are authentic, we align our minds, our mouths, our hearts, and our feet - in other words, we think. Say. feel and do the same thing with complete congruence.
This is how we become real. Until we achieve ‘realness’, we are perpetuating a false image and your own brand become unrecognizable, so you will find it difficult to get people to buy-in to that.
Self-Branding asks the following questions:
Who Am I?
What I do?
What’s my mission?
What’s my passion?
How I want you to see me
Where am I headed?
Why I do what i do?
Design Your Brand
Personal Branding: This personal brand experience is your opportunity to learn more about yourself so you can identify your unique skills, strengths, and talents. It’s your chance to tap into your values and passions to find your purpose. These areas form the foundation of your personal brand and can help you chart a course for your career and can position you to reach your goals. How you package and deliver these attributes is your brand.
Jeremiah 29 vs. 11-15
11) For I know the thoughts that I think toward you, saith the Lord, thoughts of peace, and not of evil, to give you an expected end. 12) Then shall ye call upon me, and ye shall go and pray unto me, and I will hearken unto you. 13) And ye shall seek me, and find me, when ye shall search for me with all your heart. 14) And I will be found of you, saith the Lord: and I will turn away your captivity, and I will gather you from all the nations, and from all the places whither I have driven you, saith the Lord; and I will bring you again into the place whence I caused you to be carried away captive. 15) Because ye have said, The Lord hath raised us up prophets in Babylon.
The Deborah Effect - Watch Video Lesson #2
4) And Deborah, a prophetess, the wife of Lapidoth, she judged Israel at that time. 5) And she dwelt under the palm tree of Deborah between Ramah and Beth-el in mount Ephraim: and the children of Israel came up to her for judgment. 6) *And she sent and called Barak the son of Abinoam out of Kedesh-naphtali, and said unto him, Hath not the Lord God of Israel commanded, saying, Go and draw toward mount Tabor, and take with thee ten thousand men of the children of Naphtali and of the children of Zebulun? 7) And I will draw unto thee to the river Kishon Sisera, the captain of Jabin’s army, with his chariots and his multitude; and I will deliver him into thine hand. 8) And Barak said unto her, If thou wilt go with me, then I will go: but if thou wilt not go with me, then I will not go. 9) And she said, I will surely go with thee: notwithstanding the journey that thou takest shall not be for thine honour; for the Lord shall sell Sisera into the hand of a woman. And Deborah arose, and went with Barak to Kedesh. 10) And Barak called Zebulun and Naphtali to Kedesh; and he went up with ten thousand men at his feet: and Deborah went up with him.
Success is measured in results. It doesn't matter how much effort you put in, people need to see some kind of outcome, projection... end game.
Now, you can set yourself up from the beginning, with an end in mind; or you can take one of the most challenging, time consuming, taxing and sacrificial journeys you will ever take in your life, without absolutely no plan or expected design of what the end should look like. That I have learnt the hard and most expensive way, is madness. It is simply crazy to commit to life as an entrepreneur on hope alone.
Success is an incremental process, as outlined by the meta-entrepreneur Anik Singal, in his book eSCAPE:
“To win big and make $1 million, you must make $100, and before that you must make a single sale. Each step catapults you to the next.”
This class aims to help you cultivate a strategic mindset, and way of being, to attract and achieve brand development and growth goals through the creation and implementation of strategies for your success. It is about learning how to be strategic to attract the win.
Strategic thinking is the basis upon which strategic intent emanates. Staude in Louw and Venter (2006:69) confirms “that strategic thinking is the first indispensable step in the strategic intent formulation cycle”, implying that in the absence of a strategic thinking, the rest of the strategic intent formulation is in jeopardy”.
The Seven Rules of Intent
Willingness to act
Taking effective actions
Acceptance of truth
According to Michael de Kare-Silver (1997) cited by Macmillan and Tampoe (2008:14) strategy should have only two elements – “future intent and sources of advantage”, Macmillan and Tampoe are suggesting that intent and strategy are inseparable. Strategy, at its most fundamental, signifies a means of achieving one’s own intent whilst frustrating those of the opposition, thus exploiting a mode of winning to secure the future.
• Intention. “Intention refers to what the individual is trying to do or says he would like to do” (Jordaan, Jordaan & Nieuwoudt, 1983 (b): 818). According to Allport (Jordaan et al. 1983 (b): 820-822) “man uses his cognitive abilities to form intentions about his concrete wishes (motives) and to devise plans to realize these intentions”
Assignment No. 1 using Resource No. 1 create a personal strategic plan for your personal brand (this should not be of your business, but of your the self-brand).
What are Motivators, they are:
Predict types of behavior a person will gravitate towards over time
Basic - influenced by early emotional experiences and perhaps is genetic
More difficult to change
All the way to here, we have taken you through some experiences. You were given tasks and deliverables. How many of you were successful in completing them all?
If you cannot find the motivation to commit to yourself, learn you, discover your core purpose, understand your values -- the elements that influence your decisions, cater to and build you by understanding how your habits are being cultivated… what kind of net-value do you think you are building? If this is your relationship with self, do you believe that you are taking these measures in your relationships in order to build a profitable network? The answer is a resounding no.
You see, by nature, we treat no one better than we treat ourselves, we are our blueprint of how we treat other people. And if your time is not spent building a network of loyal, indispensable and net-worthy relationships, what are you investing in? How are you spending your life in other words? and, how exactly are you creating wealth?
Have you ever heard the phrase, 'your network is your net-worth'? Who is the five closest persons to you? How much time are you investing in these people? What is the value of your investment? How is this reflecting in your success life, based on what success means to you (as per our last class)?
We attract who we are in our state of B-E-I-N-G. This is determined by our motivators and personal interests.
The word synergy comes from the Greek synergos meaning working together.
Stephen Covey says,
“Synergy is everywhere in nature. If you plant two plants close together, the roots commingle and improve the quality of the soil so that both plants will grow better than if they were separated. If you put two pieces of wood together, they will hold much more than the total weight held by each separately. The whole is greater than the sum of its parts. One plus one equals three or more.”
In Habit 6, of The Seven Habits of Highly Effective People, Covey directs our attention to the power of effective relationships. We can achieve so much more when we engage in effective relationships with others than if we acted alone.
Stephen Covey notes that synergy is difficult for many of us as independence is promoted as a strong value in the Western world today. Achieving synergy requires high trust and high cooperation and can lead to better solutions than anyone thought of alone.
What is your #TrueBrandValue? Find out in our live session tomorrow. Never before used content releasing tomorrow!
"Shared wealth brings security" Coach Racquel