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30-Day Money-Back Guarantee
Marketing Digital Marketing

Learn Pay Per Click (PPC) Fundamentals

Maximize your Pay Per Click advertising potential by learning from the industry's best!
Rating: 4.0 out of 54.0 (35 ratings)
213 students
Created by Apex Global Learning
Last updated 8/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
  • Formulate, plan and execute effective Pay Per Click Campaigns
  • Be up-to-date with latest best practices for PPC
  • Apply PPC best practices in websites and campaigns

Requirements

  • No prerequisites for this training course.

Description

This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

Who this course is for:

  • Online Marketers
  • Online Marketing Associates
  • Marketing Specialists
  • Associate Marketing Specialists
  • Marketing Managers/Managers

Course content

6 sections • 47 lectures • 1h 45m total length

  • Preview03:10

  • Preview01:43
  • Preview02:42
  • Preview00:54
  • Preview01:23
  • Preview01:10
  • Campaigns
    00:47
  • Display Networks
    01:47
  • Click Fraud
    01:59
  • Quality Score
    01:56
  • Organizational Structure for PPC Advertising
    01:21
  • Who owns PPC Advertising?
    00:50
  • PPC Structure for small, medium and large organizations
    03:39
  • Billing Models
    04:11
  • PPC Context: Self-Check Questions
    3 questions

  • Setting and Measuring Goals
    05:40
  • Importance of Generating Account Goals
    01:09
  • Setting a Daily Budget for each Campaign
    01:13
  • Paid Search Marketing Bidding Process
    04:40
  • Common Terms of Paid Search Bidding Options
    01:57
  • Automate your Bidding
    01:03
  • How Keywords Work
    01:36
  • Types of Keyword Searches in Customer Journey to Purchase
    06:50
  • 4 Types of Keywords every Paid Search Marketer should know
    03:16
  • How to build your Campaigns and Achieve your Advertising Goals
    04:19
  • Keyword Match Types to Control Search
    04:45
  • Selecting the Right Keyword list for a Campaign
    01:37
  • Keyword Targeting Best Pactices
    01:36
  • PPC Strategy and Planning: Self-Check Questions
    7 questions

  • Text Ads
    03:06
  • Expanded Text Ads
    03:04
  • Parts and Benefits of an Expanded Text Ads
    01:33
  • Ad Words: How to Manage Ad Extenstions
    02:47
  • Differentiating Features from Benefits
    01:30
  • Landing Page
    03:48
  • Improving Landing Page Experience
    05:33
  • Ad Targeting Options
    01:32
  • PPC Account Structure
    02:01
  • Targeting Options for Text Ads
    01:22
  • Remarketing Lists for Search Ads (RSLA)
    01:17
  • Google Search Networks
    00:36
  • PPC and Paid Search Advertising: Self-Check Questions
    6 questions

  • Quality Score
    00:59
  • Components of Quality Score and Industry Best Practices
    02:01
  • Why is Quality Score Important
    01:21
  • Impact of Quality Score on Ad Rank
    00:51
  • Doing tests in AdWords
    01:08
  • A-B Testing
    00:54
  • Multivariate Tests
    02:12
  • PPC Research and Analysis: Self-Check Questions
    4 questions

  • Outro
    00:31

Instructor

Apex Global Learning
Leading people improvement solutions provider in SE Asia
Apex Global Learning
  • 4.0 Instructor Rating
  • 35 Reviews
  • 213 Students
  • 1 Course

APEX Global (The Academy for Professional Excellence) is the learning solutions arm of ECCI – the leading process improvement solutions provider in Southeast Asia.

Our sole aim is to promote performance excellence among professionals. We help our customers achieve greater success through effective, experiential, and results-oriented training delivery.

Apex Global recognizes that learning is an ‘experience.’ We provide our clients the R.E.A.L learning experience every time they engage with us.


Contact Details:

8th Floor, Montepino Building, 138 Amorsolo corner Gamboa St., Legaspi Village Makati City



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