Learn Pay Per Click (PPC) Fundamentals
What you'll learn
- Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
- Formulate, plan and execute effective Pay Per Click Campaigns
- Be up-to-date with latest best practices for PPC
- Apply PPC best practices in websites and campaigns
- No prerequisites for this training course.
This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.
Who this course is for:
- Online Marketers
- Online Marketing Associates
- Marketing Specialists
- Associate Marketing Specialists
- Marketing Managers/Managers
APEX Global (The Academy for Professional Excellence) is the learning solutions arm of ECCI – the leading process improvement solutions provider in Southeast Asia.
Our sole aim is to promote performance excellence among professionals. We help our customers achieve greater success through effective, experiential, and results-oriented training delivery.
Apex Global recognizes that learning is an ‘experience.’ We provide our clients the R.E.A.L learning experience every time they engage with us.
8th Floor, Montepino Building, 138 Amorsolo corner Gamboa St., Legaspi Village Makati City