Learn Pay Per Click (PPC) Fundamentals
3.8 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
200 students enrolled

Learn Pay Per Click (PPC) Fundamentals

Maximize your Pay Per Click advertising potential by learning from the industry's best!
3.8 (31 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
200 students enrolled
Last updated 8/2018
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
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This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
  • Formulate, plan and execute effective Pay Per Click Campaigns
  • Be up-to-date with latest best practices for PPC
  • Apply PPC best practices in websites and campaigns
Requirements
  • No prerequisites for this training course.
Description

This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

Who this course is for:
  • Online Marketers
  • Online Marketing Associates
  • Marketing Specialists
  • Associate Marketing Specialists
  • Marketing Managers/Managers
Course content
Expand all 47 lectures 01:45:19
+ PPC Context
13 lectures 24:22
Campaigns
00:47
Display Networks
01:47
Click Fraud
01:59
Quality Score
01:56
Organizational Structure for PPC Advertising
01:21
Who owns PPC Advertising?
00:50
PPC Structure for small, medium and large organizations
03:39
Billing Models
04:11
PPC Context: Self-Check Questions
3 questions
+ PPC Strategy and Planning
13 lectures 39:41
Setting and Measuring Goals
05:40
Importance of Generating Account Goals
01:09
Setting a Daily Budget for each Campaign
01:13
Paid Search Marketing Bidding Process
04:40
Common Terms of Paid Search Bidding Options
01:57
Automate your Bidding
01:03
How Keywords Work
01:36
Types of Keyword Searches in Customer Journey to Purchase
06:50
4 Types of Keywords every Paid Search Marketer should know
03:16
How to build your Campaigns and Achieve your Advertising Goals
04:19
Keyword Match Types to Control Search
04:45
Selecting the Right Keyword list for a Campaign
01:37
Keyword Targeting Best Pactices
01:36
PPC Strategy and Planning: Self-Check Questions
7 questions
+ PPC and Paid Search Advertising
12 lectures 28:09
Text Ads
03:06
Expanded Text Ads
03:04
Parts and Benefits of an Expanded Text Ads
01:33
Ad Words: How to Manage Ad Extenstions
02:47
Differentiating Features from Benefits
01:30
Landing Page
03:48
Improving Landing Page Experience
05:33
Ad Targeting Options
01:32
PPC Account Structure
02:01
Targeting Options for Text Ads
01:22
Remarketing Lists for Search Ads (RSLA)
01:17
Google Search Networks
00:36
PPC and Paid Search Advertising: Self-Check Questions
6 questions
+ PPC Research and Analysis
7 lectures 09:26
Quality Score
00:59
Components of Quality Score and Industry Best Practices
02:01
Why is Quality Score Important
01:21
Impact of Quality Score on Ad Rank
00:51
Doing tests in AdWords
01:08
A-B Testing
00:54
Multivariate Tests
02:12
PPC Research and Analysis: Self-Check Questions
4 questions