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MarketingDigital Marketing

Learn Pay Per Click (PPC) Fundamentals

Maximize your Pay Per Click advertising potential by learning from the industry's best!
Rating: 4.2 out of 54.2 (51 ratings)
248 students
Created by Apex Global Learning
Last updated 8/2018
English
English [Auto]

What you'll learn

  • Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
  • Formulate, plan and execute effective Pay Per Click Campaigns
  • Be up-to-date with latest best practices for PPC
  • Apply PPC best practices in websites and campaigns

Requirements

  • No prerequisites for this training course.

Description

This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

Who this course is for:

  • Online Marketers
  • Online Marketing Associates
  • Marketing Specialists
  • Associate Marketing Specialists
  • Marketing Managers/Managers

Instructor

Apex Global Learning
Leading people improvement solutions provider in SE Asia
Apex Global Learning
  • 4.2 Instructor Rating
  • 51 Reviews
  • 248 Students
  • 1 Course

APEX Global (The Academy for Professional Excellence) is the learning solutions arm of ECCI – the leading process improvement solutions provider in Southeast Asia.

Our sole aim is to promote performance excellence among professionals. We help our customers achieve greater success through effective, experiential, and results-oriented training delivery.

Apex Global recognizes that learning is an ‘experience.’ We provide our clients the R.E.A.L learning experience every time they engage with us.


Contact Details:

8th Floor, Montepino Building, 138 Amorsolo corner Gamboa St., Legaspi Village Makati City



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