Learn Matomo Goals Easily: Web Analytics 101

Name: Learn Matomo Goals Easily: Web Analytics 101
Rating: 5.0 (3 reviews)

A fun course that teaches Matomo goals through the familiar experience of using a dating app.

Created byRonan Chardonneau

Last updated 6/2025

English

What you'll learn

Understand what goals are in Matomo and why they are essential for measuring website performance.
Learn how to create and configure different types of goals in Matomo, step by step.
Use the dating app analogy to easily interpret goal tracking and user behavior patterns.
Analyze Matomo goal reports to gain actionable insights and improve site engagement and conversions.

Course content

1 section • 12 lectures • 38m total length

Why This Course Exists1:26
Introduction video2:25
3 Simple KPIs You Already Understand1:16
Implementing the KPIs6:04
How to configure a goal within Matomo?0:47
How to configure goals in Matomo?2:50
How to analyze the goal reports in Matomo?0:58
How to analyze goals in Matomo?4:44
? Website Optimization: The 3 Pillars for Online Success1:19
Website Optimization video4:47
? How Artificial Intelligence Can Be Your Matomo Analytics Copilot?1:54
How AI can improve your analytics? in video10:28

Requirements

No prior experience with Matomo or web analytics is needed.
No coding or technical skills required—this course is 100% beginner-friendly.
All you need is access to a Matomo instance (self-hosted or cloud-based).
A curious mind and a willingness to learn through fun, relatable examples!

Description

Are you new to web analytics and feeling overwhelmed by technical jargon? Don’t worry—we’ve got you covered! This beginner-friendly course offers a fresh and fun way to learn Matomo goals, using an analogy we all understand: a dating app.

Imagine your website is like a profile on a dating platform. Visitors are people browsing. A page view? That’s like someone checking out your profile. A click? Think of it as a “like” or a swipe right. And when someone makes a meaningful move—like signing up, downloading a file, or completing a purchase—that’s your goal, or in dating terms, a match!

In this course, we’ll walk you through:

What Matomo goals are and why they matter
How to create, configure, and track goals
Real-world use cases for common goals
How to interpret goal reports and optimize performance

But instead of abstract theory, we’ll tie every concept to a real-life dating app scenario to make it fun, relatable, and easy to grasp—even if you’ve never worked with web analytics before.

Whether you're a marketer, site owner, or curious beginner, this course will help you see tracking in a whole new light—and maybe even fall in love with analytics, insights, and smart data decisions.

Who this course is for:

Website owners who want to know if their content is performing
Marketers looking to track conversions and optimize user journeys
Students and educators exploring web analytics in an easy, accessible way
Nonprofits, bloggers, or small businesses seeking a privacy-friendly tool to track success
Anyone who learns better through real-life analogies—like dating app comparisons!