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Learn Matomo Goals Easily: Web Analytics 101
Rating: 5.0 out of 5(3 ratings)
270 students

Learn Matomo Goals Easily: Web Analytics 101

A fun course that teaches Matomo goals through the familiar experience of using a dating app.
Created byRonan Chardonneau
Last updated 6/2025
English
English [Auto],

What you'll learn

  • Understand what goals are in Matomo and why they are essential for measuring website performance.
  • Learn how to create and configure different types of goals in Matomo, step by step.
  • Use the dating app analogy to easily interpret goal tracking and user behavior patterns.
  • Analyze Matomo goal reports to gain actionable insights and improve site engagement and conversions.

Course content

1 section • 12 lectures • 38m total length

  • Why This Course Exists1:26
  • Introduction video2:25

    Define goals in Matomo analytics using a dating app analogy to connect visits, events, and conversions, highlighting the KPI trio and the conversion rate.

  • 3 Simple KPIs You Already Understand1:16
  • Implementing the KPIs6:04

    Learn to measure views, events, and conversions with Matomo by installing the tracking container, configuring a page view tag and an event tag, and defining a goal for order now.

  • How to configure a goal within Matomo?0:47
  • How to configure goals in Matomo?2:50

    Configure a goal in Matomo by linking an existing event, such as a cold brew blend click, to a conversion and analyze the resulting data.

  • How to analyze the goal reports in Matomo?0:58
  • How to analyze goals in Matomo?4:44

    Analyze Matomo goals using the overview, study the conversion graph and rate, and examine dimension splits—social networks, entry pages, device, time, and custom dimensions—to boost conversions.

  • ? Website Optimization: The 3 Pillars for Online Success1:19
  • Website Optimization video4:47

    Learn website optimization with web analytics to boost conversions by analyzing bounce rate, direct traffic, and seo-driven campaigns using audience personas and keywords.

  • ? How Artificial Intelligence Can Be Your Matomo Analytics Copilot?1:54
  • How AI can improve your analytics? in video10:28

    Explore how artificial intelligence helps define and analyze analytics goals, configure descriptions, and generate actionable insights for web analytics using prompts and AI-assisted guidance.

Requirements

  • No prior experience with Matomo or web analytics is needed.
  • No coding or technical skills required—this course is 100% beginner-friendly.
  • All you need is access to a Matomo instance (self-hosted or cloud-based).
  • A curious mind and a willingness to learn through fun, relatable examples!

Description

Are you new to web analytics and feeling overwhelmed by technical jargon? Don’t worry—we’ve got you covered! This beginner-friendly course offers a fresh and fun way to learn Matomo goals, using an analogy we all understand: a dating app.

Imagine your website is like a profile on a dating platform. Visitors are people browsing. A page view? That’s like someone checking out your profile. A click? Think of it as a “like” or a swipe right. And when someone makes a meaningful move—like signing up, downloading a file, or completing a purchase—that’s your goal, or in dating terms, a match!

In this course, we’ll walk you through:

  • What Matomo goals are and why they matter

  • How to create, configure, and track goals

  • Real-world use cases for common goals

  • How to interpret goal reports and optimize performance

But instead of abstract theory, we’ll tie every concept to a real-life dating app scenario to make it fun, relatable, and easy to grasp—even if you’ve never worked with web analytics before.

Whether you're a marketer, site owner, or curious beginner, this course will help you see tracking in a whole new light—and maybe even fall in love with analytics, insights, and smart data decisions.

Who this course is for:

  • Website owners who want to know if their content is performing
  • Marketers looking to track conversions and optimize user journeys
  • Students and educators exploring web analytics in an easy, accessible way
  • Nonprofits, bloggers, or small businesses seeking a privacy-friendly tool to track success
  • Anyone who learns better through real-life analogies—like dating app comparisons!

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