I Help Marketo Professionals to Grow in Career Without Being a Tech Expert
I have been into email marketing and marketing automation for about 9 years. Started my career as an email marketing associate, had been with the responsibility of crafting emails, building a database, in-house mailing server setup, generating leads for the sales team. I just loved these responsibilities, that's why I was able to do these many kinds of stuff.
For about 6 years now, I have been into the Marketo line but did not realize the gravity of automation in the marketing industry. I was extensively busy doing the implementation part of marketing, was never able to understand the facts that why we are creating nurture programs, doing lead scoring, and ideal customer profile so and so..... this is one of the prominent platforms to serve the principles of modern marketing practices. Once you have the strong principles, the stronger you will be in the line marketing automation.
Of course, technological understanding boosts your success, everything is much connected.
I have seen people struggling with finding a systematic way of learning the Marketo. We have a lot of resources available over the internet. But all they are disconnected, they will not give you the proper guidance, and top of that, Marketo has their own terminologies. Still, there is something in Marketo that makes it different from other platforms, else why should a company like Adobe spend billions on acquiring Marketo.
I know the pain, the people have in learning the Marketo. Lack of resources, materials, guidance, and training support within the company. I had helped a couple of my friends learning Marketo.
That's why I am on a mission to "Break the Code of Learning, Become Independent, and Intensify Everyone's Growth".
And breaking the code of learning is my first endeavor.