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Learn MoreLinkedin Optimize your Profile for Beginners Social Network
Rating: 4.3 out of 54.3(214 ratings)
1,693 students
Linkedin Optimize your Profile for Beginners Social Network
Explore how you can get the most out of Linkedin Find tips and resources to grow your network and increase engagement
Created byLaurence Svekis
Last updated 1/2023
English
What you'll learn
- How to use Linkedin
- How to setup a linkedin profile
- Tips and Resources for linkedin
- Setting up a linkedin profile
- How to grow your network on Linkedin
Course content
6 sections • 32 lectures • 3h 5m total length
- Getting to Know Linkedin learn more and how to use it2:06
Learn about Linkedin and how to use it
What is Linkedin
Over 730 Million Members
Over 40% of users on linkedin have changes in their occupation every 4 years.
Use Linkedin to Grow your business, build your personal Brand and extend your network of connections.
Over 85% of recruiters use linkedin, over 90% will vet you on Linkedin.
Build your personal brand.
Who you are and what you do?
Opens the door to new opportunities.
Provides credibility to your online presence
Build Professionalism and branding
Share your impact and experience.
What make you different.
Chronology of your professional life representing you.
Linkedin allows you to connect with others professionally.
Showcase who you are. What you can do and have done.
Gives others an idea of what you can do.
Place to share your credentials and what you’ve created
You never know where it takes you or who might be looking to connect with you.
Who you are and what you do.
General history of you with your achievements and professional experience.
Add a personal touch that sets you apart.
Social media is used by employers to vet potential candidates, create your professional online you.
CV and Resume can only do so much - having a professional profile is crucial to build your professional network.
Can work against you if you do not have one.
You manage the information you want to represent you
Brand yourself and set yourself apart
- Getting Started with Linkedin setup your Profile4:43
Linkedin allows you to connect with others professionally.
Showcase who you are. What you can do and have done.
Gives others an idea of what you can do.
Place to share your credentials and what you’ve created
You never know where it takes you or who might be looking to connect with you.
Who you are and what you do.
- Linkedin Profile Setup9:02
Your chance to tell your story.
What are you passionate about, values you hold, skills and experience?
Why do your skills matter
What makes you different
What is your personality
What can you do Different?
How did you make a difference?
What sets you apart?
Your Stats and Numbers?
- Tell your story Summary of you Profile Setup Summary.2:46
The About section on your profile is designated for a statement that expresses your mission, motivation, and skills to people who view your profile.
Write from the first person
Be short and concise
Answer - Who you are, where you are based, what you offer, what is important to you….
Make it personal and relatable with highlights that capture attention.
Be interesting and memorable.
- How to setup your Linkedin Profile Headline Tips for better Headlines4:37
Shows in your feed
Auto defaults to your most recent position.
First words associated with your profile.
Catch attention
Create curiosity to find out more
Showcase your unique talent
Demonstrate your passion
Make it memorable
Help others discover you with keywords - words that would be searched to find you.
120 character max
Avoid negative context - unemployed :(
List hard skills KEYWORDS
Review your peers what are their headlines, which ones stick with you.
Keyword Ideas - how would someone find you, what words would be used in the search
Industry keywords and search terms
Common Job Title that would be searched / Job title you are seeking
Think future and what you want to target
Words for skills in your industry
Correct Job title will also help Linkedin Algorithm in your suggested jobs
Key Hard skills specializations and goals
Skill you’ve learned or want to develop
Google Search Suggest
Why do you do what you do, what is your motivator?
What do you want others to know about you?
What will grab attention?
What would grab your attention?
Highlights?
Elevator Pitch?
More than just job title…..
- Tips for Profile Picture How to make a Good Impression on Linkedin9:27
Make a Good First Impression
More views, more visitors more interest with a picture of yourself.
Increase views, and engagement with your profile. Get noticed.
Profile picture has public visibly
More connection requests if you have a profile picture
At least 60+% of the image should be your face. The further the image the less it stands out. Should be shoulders and above so your face is as centered as possible so it fits nicely in the frame.
Be professional what you would typically wear to work.
Looks like you!
High resolution image avoid blurred images
Have only yourself - avoid selfie type shots if possible.
Pose should be as natural as possible.
Do not have distractive background leave the wilder backgrounds to your banner image.
Have the right expression, depends on the message you want to convey. More serious to more easy going. Smile as this presents you as more approachable.
Lighting should be soft and natural try to avoid bright glare and things that might distract from your face.
Upload an appropriate, high-quality headshot.
Good lighting
Face clear
Face forward
- Your Linkedin Profile as a Resume Updated and dynamic Online Resume10:23
Stand out to visitors make a good impression.
An opportunity to make your profile memorable to visitors.
Personal touch to help you connect with others.
Also Linkedin Learning - directly share your certificates to your profile. Send updates out to your network.
Experience section should list professional experience. Overview like a resume. Will be looked at by anyone who wants to learn more about you. Keep it short and informative.
Highlight what you did at the job, specific highlights and skills used. Achievement professionally.
Provides your experience and work history. Projects you have worked on and scope of work you have done.
Highlight your values - milestones, recognition you received, show your best assets.
KeyWords - Have relevant keywords in your niche, same as you would do with a resume. Helps get you found!!
Add your relevant skills You can add up to 50 skills on your LinkedIn profile.
Great for others when viewing to endorse you
Reaffirm your skills with the skill Quiz
Endorse others to encourage mutual endorsements. Go through your network and find others that you feel comfortable endorsing. Also you can ask others for endorsements.
Different than recommendations.
Keep skills up to date and relevant - remove and clean up as needed.
- How to find stuff on Linkedin Searching on Linkedin3:56
The Search bar can be seen at the top of any LinkedIn page you’re viewing, and it allows you to search for people, jobs, companies, posts, and more. You can click any of the suggestions that appear in the dropdown list as you type, or submit your search to see the full results.
Filters
All
People
Jobs
Events
Content
Companies – including Pages for organizations, businesses, etc.
Schools
Groups
Note: The most frequently used search filters are located at the top of your search results page. You can find additional search filters in the All filters section.
Filters and how to search by.
Narrow your results with filters
Find posts, people, companies, groups, jobs, groups, schools, events.
Enter your keyword into the Search bar at the top of your page.
Select the member from the suggestions in the dropdown that appears, or click the Search icon to run the search.
The type-ahead feature predicts related search terms as you type your keywords into the search bar.
Filters and how to search by.
Narrow your results with filters
Find posts, people, companies, groups, jobs, groups, schools, events.
Enter your keyword into the Search bar at the top of your page.
Select the member from the suggestions in the dropdown that appears, or click the Search icon to run the search.
The type-ahead feature predicts related search terms as you type your keywords into the search bar.
- How to setup your Account Setting and account access details5:32
Setup your account Linkedin How to guide and information
- Manage your Linkedin Feed Find interesting content and engage with others9:33
Find interesting content Setup your account Linkedin How to guide and information
- Joining Groups on Linkedin Get connected with Others Have the Conversation4:16
Setup your account Linkedin How to guide and information
Engage with group content.
Connect with others in the industry
Your voice is heard.
- Linkedin Notifications and more - Engage with your Linkedin Connections2:25
Happy birthdays - engage with others.
Say congrats, see updates from connections.
See who has interacted with your content.
Like posts, share and engage with others.
- How to message others and connect with others on Linkedin6:08
Linkedin How to guide and information getting connected
- Linkedin Privacy what others can see Setup your Linkedin Account4:58
Linkedin How to guide and information
LinkedIn Public Profile Visibility - Your public profile displays a simplified version of your LinkedIn profile.
Edit Visibility
Setting and Privacy
If you want to be found by recruiters or others make public as much as possible
written especially for you
Reach out and request recommendations.
References to back up your profile
Personalise your recommendation requests.
One of the best ways to improve your profile and add credibility.
- Useful Tools and Resources for Linkedin4:39
Productivity tips
Create a Linkedin Resume
Build a resume with existing resume.
Share profile in a message - Message others on Linkedin with Profile link.
- How to share your Linkedin Profile and Sharing your badge options2:35
Public profile badge builder
Promote your profile by adding a badge to your blog, online resume, or website
- More sections on your Linkedin profile Adding Sections - Increase your views8:05
Arrange them in the order you prefer
Customize as needed
Intro
About
Featured
Background
Skills
Accomplishments
Additional information
Supported languages
Publications
- How to improve your Linkedin Profile Customize your public profile get results7:56
Edit your public profile URL
Promote your public profile and allow others to easily identify you in search results by changing or customizing your public profile URL.
- Linkedin Dashboard Public profile settings7:02
Public profile settings
You control your profile and can limit what is shown on search engines and other off-LinkedIn services. Viewers who aren’t signed in to LinkedIn will see all or some portions of the profile view displayed below.
- Grow your network get MORE views on Linkedin3:56
Who’s Viewed YOU - See the viewers
5 most recent viewers in the last 90 days default.
For free account you need to have your settings to visible.
Helps you understand who's been looking at your profile and how often you've appeared in search results.
Who's Viewed Your Profile can be found beneath your name on the left rail of the homepage. You won't see this feature if you haven't had any profile views in the past 90 days.
To set your profile viewing options to display your name and headline:
Click the Me icon at top of your LinkedIn homepage.
Click Settings & Privacy.
Select Visibility in the left rail.
Under the Visibility of your profile & network section, click lick Change next to Profile viewing options.
Under Select what others see when you've viewed their profile, choose to show your name and headline.
- How to Setup your Visibility and Communications on Linkedin10:43
Setup your Visibility and Communications
Visibility of your profile & network
Make your profile and contact info only visible to those you choose
How you get your notifications
Controls to make sure you only get notified about what's important to you
Data privacy and Advertising Data.
- How to Get more contacts and get Connected on Linkedin6:03
Contact Info Section of Your Profile
This section displays your contact and personal information. By default, your email address is pre-filled, based on what you entered as your primary email address during sign up. You can manage this section by filling in the other fields in the Contact Info section, such as:
Direct link to your LinkedIn profile
Email address
Phone number
Website
Instant messenger accounts
Your birthday
- How to Grow your Network - get connected on LInkedin10:40
Grow your Network - get connected
Create the conversations - get introduced and expand your network.
Sync your Linkedin network to you email address book. This will allow Linkedin to suggest people to connect with. Let Linkedin do the work - finding from your own address book which professionals match. *No connection requests are sent without your permission.
- Linkedin suggestions and suggested content and jobs on Linkedin6:51
People You May Know - Identifies existing members who you might know to help you grow your network. Usually appears in the LinkedIn feed of your homepage.
Search Linkedin
Ask for connections
Send invites to include a custom message asking to connect.
People Also Viewed - This shows some of the profiles that viewers of your profile also looked at. People Also Viewed is usually on the right side of a member's profile.
Shows open jobs posted on LinkedIn that match your profile in some way. It's usually in the feed on your homepage or clicking Jobs at the top of the homepage.You can also set up alerts for new job postings.
- Daily Tips to Grow your Linkedin Profile and extend your network6:12
EveryDay tips to grow
Add your linkedin profile link to your email signature
After meetings send Linkedin connection requests.
Suggest to connect with people on Linkedin.
- What to Share to Your Network - Share to your network on Linkedin10:32
Share your updates about
Job changes
Work anniversaries
Why share - get noticed you never know where it takes you.
Reason to connect and topic to discuss.
Shows up in others feed.
To adjust notifications sent to your network about profile changes:
Click the Me icon at the top of your LinkedIn homepage.
Select Settings & Privacy from the dropdown.
Click the Visibility tab on the left.
Under Visibility of your LinkedIn activity, click Change next to Share job changes, education changes, and work anniversaries from profile.
Switch the toggle to Yes to share your profile edits or No to stop sharing your profile edits.
Your changes will be saved automatically.
- Sharing is Caring - Share to social profiles on Linkedin4:37
Connect to services like Twitter in Account preferences.
Make it easier to share on Twitter and Social.
- How to create a Linkedin Group3:10
How to create a Linkedin Group
Create a LinkedIn Group
LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections.
You'll be the owner of any group you create, and you can also assign other members to be owners and group managers.
Note: You can create only three groups per day.
To create a new group:
Access the LinkedIn Groups homepage.
Click Create group at the top right side of the page.
Follow the instructions below for each field in the Create group window:FIELD NAMEINSTRUCTIONSGroup nameType a name that indicates the purpose/theme of the group.DescriptionType a brief description so that members landing on your page can clearly understand what the group is about.Industry (optional)Add up to three industries relevant to the groupLocation (optional)Type the location and select the applicable option from the dropdown.Group rules (optional)Type the rules and regulations for group activities and other expectations from the group members.Group discoverability• Select Listed if you want to keep your group public and discoverable by search.
• Select Unlisted if you want the group to be private and non-discoverable by search.Permissions• Select Allow members to invite their connections if you want to enable your group members to invite others to join.
• Select Require new posts to be reviewed by admins if you want the member posts to be reviewed before displaying it in the group.Click the Edit icon above Group name to upload a group logo.
Click the Edit icon on the top right corner to upload a cover image.
Click Create.
- Create a LinkedIn Page Company page steps to setup2:11
Create a LinkedIn Page
Create a LinkedIn Page
Create a LinkedIn Page to connect with clients, employees, and the LinkedIn community.
Create a LinkedIn Page
A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an organization, you must have a Page. We highly recommend reviewing our best practices before creating a Page.
Important: Page creation is currently available on desktop only.
Click the Work icon in the top right corner of your LinkedIn homepage.
Click Create a Company Page. You’ll also select this option to create a Page for a school.
Select the Page type you’d like to create from the following options:
Small business
Medium to large business
Showcase page
Educational institution (high school or university/college)
Enter your Page identity, Company or Institution details, and Profile details information.
Check the verification box to confirm you have the right to act on behalf of that company or school in the creation of the page.
Click Create page.
If you receive a red error message, you may not meet the Page creation requirements or have reached the limit for Pages created.
Click Start building your page! to build out your Page.
Note: If you’ve created a Page for a school, please contact us to enable the Alumni tool.
- Next Steps to grow your profile on Linkedin Tips and Suggestions2:35
Next Steps to grow your profile on Linkedin Tips and Suggestions
Share upload and store media as you can use this to refer to later if needed
Handy to have everything online easy to link and provide others access to
Also provides your network up to do content you work on
Regular updates over time showcase your commitment and passion.
Publications
Great way to stay connected and build followers
Create opportunities to engage
Share content you are genuinely interested in.
Comments on content
Share your viewpoint
Add your opinion to establish yourself as a thought leader
Keep comments inline with what you want people to associate with you.
Follow relevant influencers
Stay up to date with
- Useful Tips and Resources getting help with Linkedin4:19
Useful Tips and Resources getting help with Linkedin Commonly asked questions and suggestions
- Top 10 Tips for Linkedin Profiles3:26
Requirements
- Setting up a Linkedin Account
Description
Grow Your Network Today
Welcome to the Getting Started with Linkedin Course. All New content and new tips and resources to HELP you get the most out of Linkedin.
I've been on Linkedin for over 10 years and regularly use it on a daily basis to connect with others within my industry. The time I spend on Linkedin has been very rewarding as its provided me many opportunities and new connections that have helped me grow my business. In this course I share the basics of Linkedin as well as tips along the way on how to setup your Linkedin Profile for success, how to grow your network and how to get engagement on content.
Use Linkedin to find jobs, connect with other industry professionals, grow your business, find clients, become an authority in your field, join groups and add to conversation. Share your knowledge, and get noticed.
You never know who is looking to connect with you, having a Linkedin profile provides the opportunities for others to connect with you as well as you connect to others.
Step by Step as to how I use Linkedin for the past 10 YEARS
How I gained over 19000 Linkedin Connections
How I've used Linkedin to expand my Brand
Profile Settings that I use to create more opportunities for others to connect with me
This is a BRAND new Guide by a daily Linkedin User with over 19000 Connections and over 19000 Followers.
I'm happy to answer any questions you might have - and also connect with you of course :)
Who this course is for:
- Anyone who wants learn more about Linkedin and how to use it
- Anyone who has a Linkedin Profile
- Anyone who wants to grow their network on Linkedin