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Learn LinkedIn Ads & Marketing
Rating: 4.4 out of 5(77 ratings)
3,989 students

Learn LinkedIn Ads & Marketing

Become an expert at LinkedIn Ads & Marketing
Created bySilicon Valley Digital Marketing Institute
Last updated 3/2021
English
English [Auto],

What you'll learn

  • Create & Run Paid LinkedIn Ads & Marketing Campaigns
  • Create Organic LinkedIn Marketing Campaigns
  • Analyze Results to Maximize Campaigns
  • Create Clear Objectives for Your Marketing & Advertising

Course content

2 sections • 31 lectures • 1h 54m total length

  • How to be Successful in Social Selling via LinkedIn6:19

    Discover how to leverage LinkedIn for social selling by building a trusted professional brand, engaging with insights, targeting the right prospects, and nurturing relationships to drive sales.

  • What Are LinkedIn Taglines?2:54

    Create a clear, concise LinkedIn tagline within 140 characters that reflects your expertise, entices clicks, and uses strategic keywords to boost profile visibility.

  • Successfully Leveraging LinkedIn Pages4:35

    Create and optimize a LinkedIn company page to grow your audience and expertise. Publish valuable weekly content with rich media, and leverage employee advocacy and targeted ads to boost reach.

  • LinkedIn Overviews & Descriptions2:29

    Learn how to optimize LinkedIn pages with compelling overviews, complete business profiles, and visually appealing posts to build credible, career-focused connections.

  • Personal Brand Relevance on LinkedIn3:55

    Develop brand relevance on LinkedIn by researching your industry, understanding online audience dynamics, and delivering context-rich, creative posts that reflect your company and engage communities.

  • LinkedIn Publishing Standards5:56

    Publish professional LinkedIn posts tailored to a B2B audience, focusing on your brand, mission, and credible links with graphics. Maintain consistency with a social media calendar and concise updates.

  • LinkedIn Hashtags & Sharing4:28

    Explore how to use LinkedIn to educate and engage your audience with short, under-a-minute videos, live broadcasts, and downloadable content, boosted by seasonal and event-specific posts.

  • Keeping Your Audience Interested4:31

    Learn to keep your audience engaged on LinkedIn with short educational videos, live broadcasts, downloadable content, and FAQs-style clips or seasonal campaigns.

  • LinkedIn Pages for Company Growth3:18

    Grow your company on LinkedIn by optimizing pages, targeting the right audience, using hashtags, and encouraging employee engagement to boost likes, shares, and discussions.

  • Presenting Content4:56

    Learn to curate and present content on LinkedIn by reading articles thoroughly, aligning shares with your company goals, and citing sources to spark thoughtful dialogue and engagement.

  • Logos2:49

    Explore how a logo serves as a company face, signaling professionalism and trust, and learn to upload a 300-by-300-pixel LinkedIn logo to boost six times more traffic.

  • LinkedIn Service Company Pages9:33

    Learn how to grow a LinkedIn service company page into a home base that builds trust, expands reach with updates and video content, and nurtures a community of followers.

  • Engaging with Decision Makers9:08

    Engage modern decision makers on LinkedIn with customized content and peer insights that build trust without cold calls, and nurture relationships through warm introductions throughout their buying journey.

  • LinkedIn Ads & Marketing Level 1 Quiz

Requirements

  • Internet Connection & Desire to Learn

Description

LinkedIn marketers are an organization's direct connection to a consumer. LinkedIn has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage LinkedIn Ads & Marketing in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.

The subject material taught in this course is extremely detailed, tested and proven to bring you results! You'll learn essential Social Media Marketing strategies that we've taught to thousands of students across the globe. The content management options that are covered will help streamline your LinkedIn Marketing in order to reach your ideal target market and better optimize your ROI.


  • How to set up a LinkedIn account and optimize it

  • How to come up with ideas on what to share

  • How to get LinkedIn followers

  • How to generate more likes and engagement on your posts

  • How to acquire new clients through LinkedIn

  • How to use & set up LinkedIn ad campaigns

  • How to set up a LinkedIn ad campaign to drive traffic to a website

  • How to set up conversion tracking

We've taught thousands of individuals LinkedIn Ads & Marketing. Our instructors are very knowledgeable, engaging, and make learning easy. We provide support if you have questions at any point in the course.

Who this course is for:

  • New career in Social Media Marketing, New career in Social Media Ads, Social Media Marketers, Business Owners

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