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Learn LinkedIn Ads & Marketing
Rating: 4.3 out of 5(74 ratings)
3,976 students

Learn LinkedIn Ads & Marketing

Become an expert at LinkedIn Ads & Marketing
Created bySilicon Valley Digital Marketing Institute
Last updated 3/2021
English

What you'll learn

  • Create & Run Paid LinkedIn Ads & Marketing Campaigns
  • Create Organic LinkedIn Marketing Campaigns
  • Analyze Results to Maximize Campaigns
  • Create Clear Objectives for Your Marketing & Advertising

Course content

2 sections • 31 lectures • 1h 54m total length

  • How to be Successful in Social Selling via LinkedIn6:19
  • What Are LinkedIn Taglines?2:54
  • Successfully Leveraging LinkedIn Pages4:35
  • LinkedIn Overviews & Descriptions2:29

    Learn how to optimize LinkedIn pages with compelling overviews, complete business profiles, and visually appealing posts to build credible, career-focused connections.

  • Personal Brand Relevance on LinkedIn3:55
  • LinkedIn Publishing Standards5:56

    Publish professional LinkedIn posts tailored to a B2B audience, focusing on your brand, mission, and credible links with graphics. Maintain consistency with a social media calendar and concise updates.

  • LinkedIn Hashtags & Sharing4:28
  • Keeping Your Audience Interested4:31
  • LinkedIn Pages for Company Growth3:18
  • Presenting Content4:56
  • Logos2:49
  • LinkedIn Service Company Pages9:33
  • Engaging with Decision Makers9:08
  • LinkedIn Ads & Marketing Level 1 Quiz

Requirements

  • Internet Connection & Desire to Learn

Description

LinkedIn marketers are an organization's direct connection to a consumer. LinkedIn has dramatically altered marketing by allowing businesses to authentically engage with their customers. In this learning path, discover how to leverage LinkedIn Ads & Marketing in your overall marketing strategy, and learn best practices for helping you successfully connect with consumers.

The subject material taught in this course is extremely detailed, tested and proven to bring you results! You'll learn essential Social Media Marketing strategies that we've taught to thousands of students across the globe. The content management options that are covered will help streamline your LinkedIn Marketing in order to reach your ideal target market and better optimize your ROI.


  • How to set up a LinkedIn account and optimize it

  • How to come up with ideas on what to share

  • How to get LinkedIn followers

  • How to generate more likes and engagement on your posts

  • How to acquire new clients through LinkedIn

  • How to use & set up LinkedIn ad campaigns

  • How to set up a LinkedIn ad campaign to drive traffic to a website

  • How to set up conversion tracking

We've taught thousands of individuals LinkedIn Ads & Marketing. Our instructors are very knowledgeable, engaging, and make learning easy. We provide support if you have questions at any point in the course.

Who this course is for:

  • New career in Social Media Marketing, New career in Social Media Ads, Social Media Marketers, Business Owners

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