In the next video, I will discuss different options you have to create an export company by taking the example of India as an example.

Hello, friends, welcome to the third episode of this course on how to set up your online export business instantly. Friends, in the first and second episodes I discussed how this course can be useful to you to set up your product range online and expose this product range to prospective international buyers. Friends, in this third episode, I will discuss what is the first step, how to set up your company, and what kind of company you should set up for setting up your online export business. What are the pre-requirements, which are not many? Very small requirements are there. Very simple requirements are there, which I will discuss with you. I will also talk about what kind of product research you need to do before you set up your online export business. Because if you remember, I told you in Episodes One and Two that you need to do very good homework before you set up your online export business. That homework needs to be done very professionally. You need to create a range of products, which I will just explain to you. So these are the things that I'm going to discuss in this episode.

The very first thing is what kind of company has to be formed for setting up your online export business. If you already have an export company, it is perfectly alright, because if you already have a company that is formed for export purposes, you have already completed the first step of creating the company. But if you have not yet set up your export company, then I would like to tell you that you can set up any kind of company, a normal kind of company, which can be a proprietorship company, It can be a partnership company, It can be an OPC, it can be a LLP, It can also be a Private Limited. So whatever type suits you and matches your future vision, you can open a company like that. So whatever type of company you start with, which is very similar to any other company that you open in India, or if you are not from India, if you are from any other country, whatever it is, the rules and regulations of starting a company, normal company, you can do that. But if you are from India and you have set up some entity for export purposes, whether as a manufacturer exporter or as a merchant exporter or whatever, it may be a very important formality, which is required to set up the export companies to obtain IEC number in India.

So what is this IEC number? IEC no. denotes to import export code number In many of the other countries, even if you are from any other country, you would require some kind of export-import code number from your local government. It is necessary. Because of this number and the exports that you do, you receive international payments against those exports. the government of that particular country tracks your shipment based on this number. So if you are from India, you are exporting goods from India. IEC no, that is the importer exporter code number will be required to be quoted in all the documents related to that particular transaction of export, so that the Reserve Bank of India, Customs and Excise Department of India, Sales Tax Department of India, or any directorate or council or Directorate General of Foreign Trade DGFT, if they want to track your shipment, and they want to ensure that the foreign exchange against that shipment has been received in the country, it becomes possible because of this importer exporter code number. And many of the formalities in India today are online. So using this online interface, electronic data interface. It is called EDI Electronic Data Interface. Any department in the country can track your activity.

They can check that you exported something and you received the payment already within the stipulated period. So this formality is sacrosanct. Without this IEC no, you actually cannot do any export business. So similarly, to set up your online export business, the most important formality that is required is to obtain this IEC number, which is available from the Minister of Commerce website, which is a Government of India entity, and the cost of obtaining IEC no is not much. Inevitably, that is something like five hundred to thousand rupees. Well, now I will take you to the Director-General of Foreign Trade, the Government of India website, and I will explain to you how you can get an Import-Export code number online. So Friends we are now on the director general of the foreign trade website. And here we can see that we have this page from where we can apply to the DGFT for obtaining the IEC code number, Importer-Exporter Code No. This is the main site from where you have to apply for the IEC if you look at this website, you'll find that it talks about what is IEC number And what there are the prerequisite for applying for an IEC number you can see here, it says that IEC may be applied on behalf of the firm, which may be Proprietorship Partnership, LLP, Limited Company, Trust, HUF, Society. So firm must have a PAN no, a bank account in the name of the firm, and a valid address. Before applying. The address may be physically verified by DGFT if required on issuance of IEC. Please keep your PAN, bank details, and firm details ready before applying. So this is a very, very simple process if you look at it and it simply requires a company to be formed in any of these forms, very simple forms can be formed. And what is more important is that you have to have a bank account. If you do not have a bank account. and /or PAN no then you cannot apply.

So these are very, very simple requirements and anybody can apply for import and export code no and it is not expensive also. So when you click on this button, APPLY for IEC, it asks for your email ID and password, if you already have a login account on the DGFT website if you don't have a login account, then you can create a new account in which you can apply as an importer or exporter, whatever it is, and you can put the name of your company or your name. You can fill in a valid email id of yours only and the mobile number and the address, Pincode, wherever you belong, and this is how you can create your account with the DGFT. And once you open that account, you can fill in these details here and you can enter into the website of the DGFT and simply give the name of your company, address, PAN number, and the names of the directors in the company, if it is a private, limited company or the names of the partners, if it is a partnership company or the name of the proprietor, if it is a proprietorship company. So whatever status of the companies is there, that information has to be entered after login here and you have to pay the fees for the Import-Export code number and in around one week time it will be issued to you. So this is one of the simplest formalities for setting up an export company. You do not need any other things. You initially need not even apply for GST because the government of India stipulates that if your turnover exceeds forty lakh rupees in a particular year, then you are obliged to apply for a GST Number. So initially you can even avoid applying for GST. So in addition to the button for applying, I see this page has many other information, very good information where you can see everything about managing your IEC number. So in this frequently asked questions section, you can get answers to many questions here, which may be related to the registration process, or may be related to digital signatures using an Aadhar card for signing your documents or any other methods. So all this information is very pertinently given on this website. So this information is very easily available on this page. You can go through these few pages of the DGFT website and all the information is very easily available. So, friends, this website is highly user-friendly and everything is well explained here. So you need not to go anywhere else. You can get all the information here.

And if you have any problem, you can also contact the DGFT Help Desk service, for example, this help desk service, you can even put up your complaints or any suggestions which you may have. Overall this website is very user-friendly and information for all difficulties can be obtained from here and it is not at all difficult to get an IEC number. So friends, as I have shown you, obtaining an IEC code number is a very simple process and it is a very necessary process. Without IEC, you cannot proceed further. So friends, once you have received the IEC code number, then you're ready to go further for the next steps, which I will explain to you in the next episode.

An importer today has no time to find minute details about you and your export organization. In his busy schedule, he tries to judge you through what you create, add, and publish on your online export store.

Hello, friends, welcome to the fourth episode of this Exports Mastery course titled How to Set up Your Online Export Business Instantly. I'm Dr. Vijesh Jain Friends, in the last three episodes, I discussed some preliminary work, that you have to do in terms of creating an export company if you do not have it already and how to get an IEC number from the Director-General of Foreign Trade website, and these were the few things which are the prerequisite for setting up the online export business. In this episode, friends, I will talk about the step-by-step process of how to set up your product range for the online export business, because as per my experience and my understanding, this is the most important part of an online export business. And in earlier episodes also, friends I had talked about. you're having a skilled eye for detail you are very confident about your products, your product line, your product range, and every product item every SKU in your product range, which you want to display on your online export store, your information, your photographs, your video clips, if any, they should be meticulous. Your knowledge about your product should be meticulous, as your knowledge about how that product has been made, and what is the method of manufacturing that product. What are the raw materials that are used in the product, and what are the different specifications that international buyers need? So this kind of product research is very, very essential.

I will now tell you What is the reason for this? Why I'm emphasizing too much on having a strong focus on your product, product items, and product range and their details? The simple reason for that is that in an online export business, you are not in direct contact with the buyer. So what buyer is doing? Buyers are very much dependent on your export online store how you have organized that store and how you have organized the pictures the video clips and the specifications. And when he finds that it is done very meticulously with a lot of knowledge. And let me tell you, Friends, the international buyers, mostly, they are not new to your product.

They already know the product range, whichever you are dealing with. Probably they have better knowledge than you because they are not only sourcing these products from India, but they're sourcing similar or even the same products from other countries. And they have been taught about the products and the product range by the exporters from other countries. And that information may be in addition to the information which you get from your manufacturers in India. So the knowledge of the manufacturers in India may be limited. So what is the meaning of this, that the international buyers, are likely to be more knowledgeable than you on your products, on your product specifications and the different variants of the product range, which you are dealing with.

So when they see on the website the way you have set up your product range, the photographs, the specifications without any error and with the right description. So they get impressed and they start trusting you based on what you have done on your online export store. So this is the psychological reason because, in today's times, no international buyer has time to talk to you and to understand you or to find out more details about your company unless he's giving a very, very large order. He normally doesn't have that much time. So what he does, is he or she goes to the export online store, looks at the pictures, specifications, and description which you are given and if it is done very meticulously, they don't mind giving you trial orders. And if the trial orders are impressive, your dispatch of the small orders initially is of good quality, your dispatch is good, your packing is good, and your commitments are good, so they will not go anywhere.

They will not look beyond. So they will start dealing with you regularly. So this is the psychological thing that is working in today's times because things have become very fast, international business has become very fast, and buyers are very much willing to take risks on Internet-based information. So the information which you provide has to be accurate, and well-organized. And knowledgeable, so this is the reason why I'm emphasizing focusing on the product, product range photographs, video clips, specifications, and technical specs. And the things like color packaging and how you mention all these things, including the packaging, because packaging plays a very, very important role when you send your goods, and your knowledge about the cost of the product, margin, and the costing of the logistics, the costing of the dispatch of the goods from your warehouse to the warehouse of the importer. So that kind of homework, that kind of product research, and that kind of collection of data and information and costing is what I'm emphasizing in this particular episode, and this is what I'm trying to make you understand, that this plays the most important role in today's time when we talk of exports online business and exports online store. This is one of the major secrets of getting business internationally. So now if we talk about the product range.

Now, that has to be done very intelligently if you are a manufacturer and exporter, in that case, you may have some limited products. For example, you may be having the manufacturing of handmade paper. Now, if you are a manufacturer and you have having very limited product range, in that case, you have to become very innovative on how to create different products in your product category, which means, for example, in this case in Handmade paper. So what kind of different varieties, what kind of different sizes, what kind of different colors, what kind of different textures, and what kind of innovative ideas you can bring to the handmade paper, for example? And how large you can make the range because that is the second trick of creating the product range for the online export store. Your product range should be reasonably large. It should not be like 5, or 10 different products. It won't work. So, for example, in my case, the example which I gave you is the example of being a manufacturer in the handmade paper category. So anything like 200 different types of designs or textures or SKUs, you have to create a reasonably large range of products if possible. And if you're a merchant exporter, then you have the liberty to add different product items that are related to each other.

And you can create a range of anything like 300, 400, 500, or even 1000 different products which you can display on your online export store. Because the more variety you have, the possibility of getting business is more. So you have some advantages as a manufacturer because the creation of different varieties is in your hands. After all, you are a manufacturer. But a merchant exporter also has the advantage that he can source different types of similar products or related categories from different manufacturers and create a very large range of products. So in both cases, there is a possibility of creating a very large range of products. So when I say larger than your products, you have to have certain categories and within those categories and subcategories, and in those subcategories, different items may be different colors and different sizes. So you have to do this homework and product research and collection of data, photographs, and video clips. So this is the main step, wherein you go deeper and deeper into your product.

The size of your product range offered in online export stores matters. It also indicates your grip on your product range

See that the product range, that you are displaying on your online export store is not very common in the market for which you will have to see the product range of your competitors on export online stores, on the platforms, which I'm going to explain to you in coming episodes. I will explain to you which are the different platforms where you can create your export online stores. Once you know those platforms, you can see your competitors and the people who are selling similar products, not only from your country but maybe from your competing countries also. So look at the product range of those people and see if you can create the same, not the same but better products or differentiated products, but meeting the similar demands of the international buyers, if you can create that kind of range, either as a manufacturer exporter, in which case manufacturing is in your hand, or as merchant exporter because sourcing is in your hands. So you can go to different manufacturers and get the product range made.

Now, as a merchant exporter, one more thing you can try to do is to forge a strong partnership with the manufacturers, and suppliers of the exportable goods and try to bind them in some kind of agreement that the designs which you are going to create for the exports and which is being developed by your manufacturing source, this should be exclusive to you. So you have to sign the exclusivity agreement with the manufacturing suppliers who will supply you with those goods and probably they will make some samples for you. So you have to have an exclusivity agreement that the manufacturing supplier of those goods and items does not supply those designs or similar products to other exporters. Otherwise, what will happen is that your designs will be copied by some other exporters. So how you create that kind of exclusivity and that kind of partnership with the suppliers is a skill that you have to develop.

And you have to find methods and some contracts or some paperwork is required to bind the suppliers, not to supply your designs to other parties. So that is very, very important because your product range in your export online store should be exclusive and should be yours. So similar designs should not be available wherever possible on other online stores. So this is the homework that you have to do very diligently, very minutely before you set up your online export business, and export online store on the international platforms, which I'm going to discuss in the coming episodes. I will give you one more example of a different product range which you can create. It may be Handloom & Handicrafts. Ans The Handloom and handicraft sector is a very large sector in India, exporting something like 2800 crores of business from India, for example, every year, and the demand for handloom and handicraft products is ever increasing, especially in the US market, European markets and even Japan and some other countries also.

If we take the example of handloom and handcrafts. In handloom, we have different types of fabrics which could be pit loom fabric or shuttle fabric, jacquard fabric, or furnishing fabrics of different types, made by hand or made by handloom. So you can have a very large range of different types of fabrics with different widths, different sizes, either running or in made-up form, and those designing those colors can be exclusive to you, so you can make some designs, you can get some research done on the kind of more sellable designs. So that homework has to be done by you. You have to become a master of the product range, which you want to create so as a merchant exporter you can club handloom as well as handicraft items. So in handicraft items, maybe you can have some kind of pottery or you can have some kind of village products of the different types which are available in your local area or maybe the accessible areas. So if you can create a range of handloom and handicrafts, it is possible. Or maybe you can club handloom fabrics with the floor coverings, and handmade floor coverings like carpets. durries, different types of rugs which can be cotton, which can be woolen, Shuttle rugs, Punja rugs, hand-tufted carpets, and hand-knotted carpets. So you can have a variety of floor covering clubbed with the furnishing fabrics and you can create a very large range of products.

Similarly, if we take one more example, you can have a very interesting product range for marble and granite. So you will have a lot of different varieties of marbles with different textures, different looks, different types of polishes, different kinds of sizes. You can have several colors of granite and stone for use for construction purposes. So, you can club these stones with handicraft items that are made of stone or made of marble. That is also possible. So as a merchant exporter, you can think of very innovatively creating a very large range of exportable products, in which you have to create an information database, knowledge database, and pictorial database in terms of photographs, for every product, you should have at least four or five different types of photographs. Very well done. Very professionally done. And certain video clips and video clips can also be to show the buyers how the product is being made. And very importantly, whether you are meeting the international requirements of the no child labor or non-use of dangerous chemicals or dyes in the manufacturing process. So this kind of information is very, very important. So I can give you one more example one of the exporters, I know, worked on a certain similar product, I give you the example and emphasize that all the products are made by the poor village ladies, and he photographed those manufacturing units where a lot of village ladies were creating those products.

He also showed that they are very well taken care of, they are being paid well, they are being given food in the factory, and mid-day meals, and they're even their children are being taken care of by the manufacturing unit. And this became a USP. And he showed these videos on the company's online export store. Many buyers took an interest in this idea and came to know that this company was helping the poor village ladies, uh, to generate income for their families, it attracted a lot of rich and big buyers from different countries and that became the USP. So these kind of things also helps in attracting buyers and all these things can be done if you have collected all this information, in a very subtle way, in a very detailed way, in very minute detail and you have the collection of all the information and data handy, as soon as some buyer ask you some question, your answer should be ready. And wherever possible, whatever information is important should be displayed in the store very clearly. So in this episode, I wanted to emphasize this focus in this step on the product range, on the products, the specifications, the process of manufacturing, the USP of manufacturing, and the social impact, wherever applicable of your products on the people who are creating those products. So these things, if you can display like a story on your online export store, it can give very good results. So this was the idea of this episode of explaining things to you.

In this episode, I talked about the step, which is product research, which is the homework, which is the prerequisite for creating a high-demand, effective, sellable online export store, which you can create instantly after that. So in the next step, I will tell you about how and where to create your online stores. And in the next episode, I will take you to certain new websites which are sponsored by the government of India. And they're new and they're free where you can create your online store. And I will tell you why we are creating an online store on these new websites will be very beneficial to you. And the chances of getting international orders are very, very high on these portals. So keep watching these episodes and watch the next step and the next episode where I will be talking about how to start setting up your online export store.

In the next video, I will teach you the step-by-step process of how you can create a fully functional exports online store on FIEO sponsored web marketplace through the Indian Trade Portal

Hello Friends, welcome to episode 6 of this VJ Exports Mastery Course titled - How to Start Your Online Export Business Instantly? I'm Dr. Vijesh Jain In the last 5 episodes, I told you about the homework that is required to be done concerning your mastery over your products and product range, their details, doing the photography, Videography, and collating the data, making the database more suitable for your online export store. In today's episode, I will first take you to a very interesting government of India trade portal, which was created in collaboration with the Federation of Indian Exports Organization FIEO. Whether you are a member of FIEO or you are not a member of FIEO, you can still set up your online export store free of cost on this portal. And since it is government of India sponsored, it has got authenticity of you being part of the Indian exports community, the chances of getting export business on this portal are very, very high. If you become a member of the Federation of Indian Exports organization, then on this online export store, you can even use the logo of FIEO, in which case the chances of getting export orders will further increase. So this is highly recommended from my side that before you start setting up your online export store on the Indian Trade Portal, on the FIEO exports site, which I'm going to take you to, it is highly recommended that you become a member of FIEO. OK, friends let us go to the Indian trade portal and see how you can create a beautiful professional online export store on the FIEO trade portal. When you open the Indian trade portal on this website, what happens? You see this blue banner which will pop up immediately on your desktop. So this blue banner takes you to the FIEO trade portal that is which is there on this particular website as you can see here. So this is the trade portal, which was created by the Federation of Indian Exports Organization. And it is free.

As I already mentioned to you in my earlier episodes, what is required is that you should have an IEC code number which is the minimum requirement for setting up your exports online store so you can see here exporter's online store and digital catalog you can create on this website. So for this what you have to do, you have to add your mobile number here and click this button, to get verification OTP once you click this button an O.T.P. will come to your mobile number. When you get your OTP, you add the OTP here. And Friends, when you add this OTP, you will enter in the portal, which is run by the Federation of Indian Export Organization. Here is what will happen as you can see here, when I'm entering into this particular portal, I'm getting the dashboard, but I'm getting this dashboard because I already have an account with this portal. If you do not have an account with the FIEO portal, you will be straightaway reaching the profile creation, which I will just explain to you if you do not have the account already, how do you create the account so that I can just explain to you? So as soon as you enter your OTP, you come to the profile creation page where you have to fill in all the information to create your account with the FIEO portal.

You have to mention things like whether you are a member of a FIEO or not, even if you are not a member of you, there is no problem you can write no. And then you have to put your IEC code number. As I told you earlier, it is very, very important that you should have an IEC code number. After this IEC number, you have to fill up the details like what is the type of your business, which means whether it is a proprietary firm or LLP and what is the year of establishment, and what type of business operations you have. Are you a manufacturer or merchant exporter or you are a service provider? And if you are already doing exports, what is the turnover in the last three years and the countries you are already exporting to if you are already exporting to any of these countries? So you can fill up three or four countries wherever you are already dealing with and the countries you would like to export to. So these are two different columns.

The first one is that the countries where you are already exporting if you are exporting. Even if you are not exporting to any country, there is no problem, you can leave it blank. And you have to also put the names of a few countries, four or five countries, where you would like to export your goods and then several employees in your company. If it is a new company, then you can put the employees as one to ten. And then very important. What are the advantages of dealing with your company for the buyer? So, for example, what is the strength of your company? What is the USP of your company and what kind of new products you have introduced? If you have added something new you have to give details about the innovation and also that innovation is in the product or is in operations or is in processes. And finally, what type of proposal you would like to receive from the foreign buyers?

It may be a distributorship request, maybe an agency request it may be contract manufacturing, joint venture, or you if the type of foreign buyer you are looking for is not mentioned here, you can write it down. And once you do that and you click, you reach the product information page and from here you can go to the dashboard. So this is how you have to complete your profile and open your account with the FIEO portal.

In the next video, I will discuss how to add your products, product details, images, and videos to create a beautiful, professional export online store on FIEO marketing place.

So now you already know how to create your online account with this FIEO portal, once you have done that, you will be able to go to your dashboard like this. As you can see here on this dashboard, you can see that you have all the available controls, like what is the total sales? You can look at the orders and pending orders, you can view the orders, and you can see the payments that are pending. You can see the canceled orders. You can also see the returned orders if there are any. So I have just created this dummy account just for the demo purpose, to explain to you how this store is to be created. You can see different types of buttons here on the left menu bar. You can see it here. So you have the possibility of managing users.

Also, if you want to include more than one person from your company as a user of this portal, it is possible. So from here, you can do that process. You can manage the users. From here, you can go to the dashboard. You already are there on the dashboard. From here you can see all the sales details like orders, returns, and cancellations, and then you can also see the details of the inventory, attributes, and filters. And if you have multiple brands, you can manage multiple brands here in the inventory, specification tag labels, and import list. So all these things have to be added to the website in a very professional manner. This is very important. Then you can. In this online store section, you have all these settings, time slots, themes, components, navigation, and discount coupons, which you can issue here. You can see the analytics of the traffic, which is coming daily. You can check site verification, social media, check out so all these facilities are available. About the online store, as you can see here. And then in the users section, you can create user messages. You can check the reviews made by the users.

And very interestingly here you can have the reg users, normally your past buyers or regular buyers. So here you can maintain their database. First names, last name, email address, mobile numbers, their address. And if you have a group name, for example, you may have a German buyer maybe an Italian buyer, or maybe a US buyer. So you can make the grouping according to the country. So all these details email ID, DOB, if available if they want to register as the registered user, and if you can get hold of their details, you can create this kind of database of your past buyers. And very importantly, you can even run a blog of yours. So here you can add a blog for yourself, which will have weekly or daily basis some messages you put on a blog about your products, about the method of doing certain innovations in your product, or any new event that took place in your factory or at your workplace or any news about the best performer of the week or the month. You can put the photographs also here.

All these things are possible here on this blog. So this blog can be written like a story about your organization. And this will help you get more traffic of international visitors who may be your eventual buyers of the products. And finally, you have this organization, which is the creator of this website, Global Linkers, and they can assist you also in the setup and things like that. So these are possibilities are there. So this is how this store can be maintained. You can even see all these details there. A very important part here is the quick access. Here, you can see and herein you can add product categories. You can add even products, you can add them here. So I will show you how to add the product here. So, for example, you have to add here the product photograph, which can be multiple photographs taken from different angles. So that's why I told you that for every product you should have at least five or six photographs and they should have having image size of 800 by 1000 pixels. And maximum size of the file should not exceed 2 MB. It can be in JPEG format or PNG format. So you can add here these pictures. I will just show you how to add the picture. OK, so from here you can add the pictures. So let us search for the picture. We can search the picture. So let us look at, search some pictures here, some photographs, so maybe we can add this picture here. So we have added this picture of the shuttle Dhurrie here. We can have some variants, also additional variants, we can upload color variants.

OK, so this additional variant we have added so you can have several variants, five, six variants you can add here and create a category here. For example, I will create here the category, which is the carpets. So I will put this in Carpets, OK, and then I will search for the subcategory. So I'll put it in carpets and rugs because it is our Shuttle rug. So it has already come in this. So I will write some name of the product here. So maybe it is a traditional shuttle rug. So I'll put it here. And if you have the ITC HSN code, that is the international trade classification harmonized system code if you already have, I will show you later how you can get this code from the Indian Trade portal site. But if you don't have it there is no problem, you need not put it here. It is optional. And here you can have the selling price of a particular shuttle rug. So maybe you can put it at $76.50 and you can have a summary here. Beautiful cotton rug of size, 4'X6' suitable for your home or office flooring So you can have these kinds of descriptions here and you can put a minimum quantity. Maybe you can put 50 pieces minimum. And here you can mention whether you are ready to take the small orders. If you can say, yes, OK, I'm ready. And you can also put that, although you are offering 50 pieces, in a month you can produce maybe 500 pieces. So you write down the fulfillment capacity here. You can put the brand if you have a brand name.

I will put here the ebizee brand, a dummy brand that I'm using here. And you can have a product label also, for example, cotton rugs and a product tag can also be there. Rugs, because they can be woolen rugs also. And so the product label is cotton rugs. The product tag is rug So this is how you can create. So here you can add the brand, also, you can even put the image of the brand, for example, if I want to use the brand logo, I can put the brand logo also here. So we can go to the brand logo and we'll put it here so you can use a brand logo here. OK, the brand name you can write down is ebizee, a dummy brand that I'm using you can add this brand logo here and then you can save it. So we have this, now, a traditional product and we have hand-tufted carpets. So you can keep on adding these products.

In the next video, I will discuss how to give the finishing touches to your first online exports store on the FIEO marketplace and ensure the potential buyers start coming instantly. A lot of tips and techniques are there for the same.

You can view these products in the store, go to the store and you will find these pictures, you can have featured products here. So here the details are there. And you can see here the carpets. You go in, carpets and rugs there and you will see this product, which we just added. When you go to the product, you will see all the details here. So you can have these different variants. You can see here different variants and prices there. So this is the price. All the details which you had put are available here. The brand name is eBizee. Minimum order quantity, accepts small orders, fulfillment capacity, 500 per month. All these details you can add here. So this is how you create your orders. So if you go to some more products, which we had added earlier. So in the home and garden, you can see here we have this product, which is a woolen rug, and this is the price that is $ 100. The minimum quantity, 10 maximum capacity per month is 1000. Right? So this is 4'X6'. You can also promote your product by sharing these details of the product on Facebook, Twitter.

Or you can copy the link after copying the link, you can put it on social media, on different platforms. So this is how you create your online store. You add new products, you can have some products, that are in the specials category. They will come in the specials category. And then these are the categories that you created. And there you can use many of these products to be shown in the specials category. So that is also possible. When we go to HOME you will see that we have these featured products out there. Then specials are there, and bestsellers are there. So you can have special products, bestseller products here. All this can be here.

You can keep on adding different items and you can keep on changing also with time. As the business goes forward, you can also have this blog information here, you can have a monthly blog, and here you can see this is the brand that we had added. You can see it here. If you remember, we had added this brand. So, when we click on the brand, you can see here, if you remember, we had included this product in that brand. So you can add three or four different brands also, and depending on which brand the product comes from, when you click that particular brand, that product will come. So that is the benefit of adding brands. So you can manage multiple brands also.

So overall, you will find that this store has all the features which are required to sell your products. What does the store look like on a mobile device? You can see here that on the mobile it will look like this. If we click here. So all the details will come on the mobile. If somebody wants to see it on mobile, they can see the different colors and they can see the price on the mobile itself. So it is very convenient for the buyers. Because this Web store is mobile phone friendly, and it is very, very good. So overall, this is a free service by the government of India. And if you are a member of FIEO, then you can use the logo of FIEO, OK? And you can have different themes. If you don't like the layout of your store, you can change the layout of the store later on. And this is how it works. And there are a lot of advantages to this website. You can also do digital marketing for this store. So there are several features available to do that. So when you go to your dashboard, you can see here that you have this facility for social media.

You can add links to your Facebook page where you can put some of the products, and high-selling products you can display on Facebook or you can display all your products there on Twitter, Instagram, WhatsApp, Pinterest, YouTube, and Tumblr. All these links can be given here, so it will help in the digital marketing of your brand, once your store is ready, all the details have been added to your store, then you can publish it. So once you publish, it will become online. So this is how this particular online store works and you can absolutely and instantly create your online store using the global linkers portal, which is sponsored by FIEO and the Government of India.

In the next video, I will explain all about Amazon's international marketplace and how to create your account with Amazon. I will also talk about the commissions and fees which Amazon charges on export sales.

Hello, friends, welcome to episode 6 of the VJ Exports Mastery course titled How to Set up Your Export Online Business Instantly. Friends in the last several episodes I discussed the preliminary work, which you had to do before setting up your online store, and in the last episode I explained to you how you can set up your free online Web store on the Indian trade portal FIEO website. If you have an IEC number, I explained all these steps for creating the online store on the FIEO website, and it is free. So, this is a very good opportunity for you to set up your online export Web store under the aegis of FIEO, and if you are a member of FIEO, you can also use the logo of FIEO. So it helps if you have the logo of FIEO and the chances of getting orders on the FIEO portal is very, very high.

But friends, today I will take you to another very important international Web site. Which is creating a lot of business for exporters from several countries, including India. And that is AMAZON. Today I will take you to the Amazon Website and I will show you how you can set up your online web store or how you can sell your products on Amazon and what options are available for selling your products on Amazon internationally in different countries and especially, I would like to focus on handmade products because India is famous for handmade products and Amazon has special program for handmade products, especially from countries like India, so these things I will discuss with you today and I will explain to you the Amazon international web portal and how it works. So we are here at the Amazon website and you can see that this website is not 'Amazon dot in' but this is amazing dot com. And here you can deliver the goods. You can check the delivery of the goods to different countries.

You can even change the location of the delivery just to see how it works. So, for example, if I want to change the location here so I can choose instead of France, maybe I can choose Germany and it will change to Germany. And here you can see, for example, in the arts and crafts section, you can see what the different items which are available in Germany, what kind of goods are being sold. What are the prices you can check? So you will find that the prices are good. And if you can sell your goods and services, your goods on Amazon, at these prices, your earnings can be very good. So as you can see here, if we see more categories, we can look at the different categories. So let us go to fabrics. Suppose we go to fabrics. So we have these different types of fabrics that you can even sell your handloom fabrics if you wish. So, these are machine-made, handmade, all kinds of fabrics are available here, and you can see the prices, you can do a lot of research on what are the prices. So here it is, shipping to Germany, shipped to Germany. So even patterns are given here. As you can see, there is there. Different themes are there.

Asian themes in the fabric, we can see the Asian them. So these are printed fabrics. So you can also have hand-printed fabric. Or block printing, so those possibilities are there. As you can see this is an Asian theme, Asian printed fabrics, so you can find a place for your products if you are a manufacturer of printed fabrics from India. And you can have different types of patterns here, Floral. Paisley and striped, so this is also there. Then we can go to other categories also. And let us look at some more categories, so suppose we go to the different categories and we go to home and kitchen, for example, and if you want to find out the floor carpets, for example, you want to see the floor carpets. So you can see their different floor carpets are being sold. You can sell your Chenille carpets and cotton carpets, you can also sell your handmade carpets, knotted, or tufted, those kinds of carpets can be sold.

OK, so suppose we write home furnishing, so let us see if we have anything in the home furnishing of our interest. So there are several categories in home furnishing. The subcategories are there. Suppose we go for the bedding subcategory in home furnishing and you will find different items that are available here. You can have, for example, here it is given Jaipuri handloom craft. And if we look at this product. It is available for almost $ 25, so it is being sold at approximately 25 dollars, you can see the sizes here, 16 by 16, just a set of five pieces, and the prices, $ 25. And this is an Indian product. But as you can see here, the finishing and the quality are really good. So this is purely handmade. So somebody's selling it. So, for example, you can see here the specifications of this product.

It is a hundred percent cotton. And the size and everything is given that. We have other variants also in this, for example, this is another Ganesham, Indian decorative, handmade. Mirror work, Item, So it looks like the Gujrat style pillowcase FLORAL. So you can see here these are the different types of products here. And again, the price here is, as you can see, at $ 25 for a set of four pieces sizes, 16 X 16 So from this you can have an idea this is 100 percent cotton and made in India, fabric is cotton, pure cotton. It says that the embroidery on this cushion cover may be different due to its handmade nature. Since it is a handmade item, so you cannot guarantee that the embroidery will be the same on each piece. So it won't happen. So this you can, this you should mention when you are selling this product. So it means a lot of Indian items are being sold.

Let us see if we can find some curtains. So here are the curtains in Curtains, we have no subcategory, but it is possible to sell the Indian style of Curtains, Indian type of fabric, which can be Hand loom fabric. It can be jacquard fabric, it can be power loom fabric. If we check other items like handicrafts, if we look at the handicrafts, you can see here. You have different types of handicraft items. So this is, I think, a brass item. Yes, it is Brass Diya. And it is a colorful product, as you can see here, and you have this price, which is almost you can see here $ 70.

In the next video, I will take you on a tour of some of the fast-selling online export stores on Amazon.

And you can also visit the store here. So if we go to the store here, Parijat Handicrafts store. So now this person has created a store on Amazon. So let us look at this store. So this looks to be an Indian exporter. His logo's here, as you can see here in this store. Parijat handicrafts. And let us look at the different prices and different items here. So you can see here. You have different prices, almost $ 100 for this set of brass items, and another $ 46. Almost 70 dollars. You can see it here. It is has copper items also. It has copper items, this is copper. So solid copper, as you can see it, and the prices are given here, so you'll have a fairly good idea of the prices and you can see this also ut here. So the prices are really good, as you can see, so, for example, this item you can see here is 25 dollar dollars, which is quite an attractive price. Similarly, you have this 35 dollars. So, prices are good and all these items are mostly Indian items made in India, as you can see here, so this is a complete store this is the type of store that you can create on Amazon.

This is what I wanted to show you. So this is all these are all handicraft items. You can see it here. For door handles also there. All are made by hand, so that is the beauty because these items are made by hand so they can be sold at a premium, as you can see here. So very good prices Products are also very good. So, for example, you can see here, this item is a brass bawl, which is selling for $ 20 with a box. So these are all different items that you can source from India and you can create your store on Amazon OK, so the process of adding items and creating an online export store on Amazon is very similar to the online export store, which I explained to you in the last episode, which was on the FIEO web portal. Out here, you will find that the method is very similar, and to create an account, you have to look for the button 'sell'. So on the Amazon website, you will see. I'm talking about Amazon.com.

On Amazon.com site, you will find this button, which is the SELL button So when you press this SELL button here, you get this particular web page that says that you can become an Amazon seller. OK, and it also says that you will be spending something like $ 40 per month. plus, the selling fees of Amazon. So whatever the price which was being shown, there are some selling fees and a flat price of $ 40 per month, which you have to pay to Amazon. But there is another option here where you need not pay this forty dollars per month, especially when you are starting as a new seller on Amazon. You can opt for another plan where you need not pay anything to Amazon.

But Amazon will only charge these selling fees. That is the only thing that Amazon will charge. So let us look at that option. So, what happens here, different types of facilities are available in both these plans, the professional plan, as well as the individual plan. So there are two plans for Amazon. One is the individual plan where you need not pay 40 dollars per month. And secondly, the professional plan where you pay this $ 40. I will explain to you in both the plans. You have the 3 facilities here, which are available in both the plans and where you can sell it to b2b or b2c. As a startup or an individual, also, you can sell it and see how it is done. So it shows you that you have to choose a selling plan. And what is the selling plan? As I told you there are two plans for selling, I will just show you, which are the plans.

There are two plans. One is the individual plan. And second is the professional plan. In the individual plan, Amazon charges only when the product is sold, so for every item sold, Amazon will charge approximately $ 1. Plus, it will also charge an additional selling fee on every item. In the professional plan, Amazin will not charge you these $ 1 fees, it will only charge you $ 40 per month and you can sell unlimited items per month plus additional selling fees. So this is how Amazon works. So there are two components, as I explained to you. One component is the item. Fixed fee, which you have to pay to Amazon, can be either per piece basis or it can be a flat fee So if you are planning to sell more than 40, or 50 items per month, then this plan is useful, but if you are new and you are not sure that how many pieces will be sold in every month and it may be less than 40 pieces per month, in that case, this plan will suit you. Wherein in this plan, amazon will charge only when a sale happens. So here it also explains to you that in the individual plan, which is the situation where the individual plan is good and which is the situation where the professional plan is good, and it also tells you that in the individual plan, what are the facilities available and in the prof plan, what are the facilities available? So it tells you all the features of the online Web store.

You will find that all these features given here are already available, for example, in the FIEO portal where you create your online export store, and to the beginner also free of cost all these facilities are available. However, Amazon only provides all these facilities in the professional plan, not in the individual plan. But of course, Amazon has got a better following and you can sell your products through Amazon both b2b and b2c. So once you decide which plan you want to go for, either an individual plan or a professional plan, once you decide for that, then you have to create your selling strategy, which explains to you what different strategies you can adopt for selling through the Amazon International Web portal. And once you have the strategy, then you have to create a seller account. So these are the different steps of creating a seller account on Amazon.

In this video I will explain step by step the procedure for creating a seller account on Amazon for international sales and what are the different types of fees and the breakdown that Amazon charges for allowing you to sell your products internationally.

So in the account creation, what you require is an email address, you require a credit card, you require government ID proof, you require your tax information, and be PAN number, if you have a TIN, then you can give it. Your mobile number. And the bank account where Amazon can send you proceeds from your sales. So these are the requirements for setting up your account with Amazon. And once you have all this information available, then you click here, to create your Amazon Seller account. You go to this page and you create an Amazon account first. And when you have this account already, so you need to log in to the Amazon account.

So once you log in to the Amazon account, you will have to tell which country you belong to. So here I write India and here I have to fulfill all these things, all this information. What is the information as you can see it, business and contact address, mobile and telephone number, chargeable credit card, identity. So all these things I have to mention here. Then only I can start creating the Online Seller Account you can go for the different options, state-owned business, publicly listed business, privately owned business, charity, or it can be an individual account also. So as an individual also you can create an account. So when you press agree and continue here, you can start opening your account as an individual. OK, so here you have to select the country, which country you belong to, and your country of birth. Then your date of birth and all this information has to be supplied.

You can also add passport details, if you do not have a passport, you can also write your driving license no. Or AADHAR card number or PAN card number, so any of these identity proofs is valid and then you have to write the country of issue, which in my case is India, and you can write here the address, business, address, whatever it is, your business address. So if it is not correct, you can write it correctly and you have to give your phone number here. And once you fill in all these details, a verification, code will come. When you give the verification your account will be created and after that, you have to provide the credit card details so that Amazon can bill you for their fees and everything, and then you have to start creating this store at Amazon and this creation of store at Amazon is similar to the Web exports store, online export store, which we had created in episode number 5 on the FIEO Web portal. So this process is similar or the same. And finally, you are to verify yourself in this verification, they will verify whether all the details that are given are correct or not. So Amazon may take a few days to approve your verification. Once that is done, your selling account is created with Amazon, and you can start adding your products in a similar way, which I explained to you in episode number 5. So this is how you can create an Amazon exports online store.

OK, so I have already explained to you that Amazon charges $ 1 per item sold or $ 40 flat per month where you can sell unlimited items on Amazon. In addition to that cost, Amazon also charges the selling fees, which are as per this table, as you can see here, which is based on the percentage. So 3D printed products, for example, here it is given is the referral fee is 12 percent and you can see her beauty products 8% and on some items, it is 15 %. Books you can see here 15 percent, then cell phones, 8 percent. Clothing and accessories, excluding shoes, handbags, 17 percent. Then you can see different items are given there. Electronics, 8 percent, fine arts 20 percent, 15 percent, depending on the price, then furniture and decor, you can see 15 percent, 10 percent gift cards, 20 percent, 15 percent, 12 percent. So different fees structure is given, which is based on the percentage. So the most common percentage, which is charged by Amazon is 15 percent, as you can see here. So this is the referral fee, which is charged by Amazon, and it varies from 8% to 15 percent. In very rare cases, it is more than 15 percent. Now another fee is the cost to ship your orders depending on whether you fulfill your order or you use Amazon services. So for shipment of your goods, if you use Amazon Services, it is called Amazon FBA service, in which case, the headache of shipping goods or getting the returns back to Amazon. All these are born by Amazon. So you have to pay certain fees to Amazon, which is, again, you can check what is the fulfillment fees. So the dimensions are given here. As you can see here, the maximum Dim.

Shipping weight is given there. Packaging weight is given there. Prices are given there. So as you can see, several prices are depending on the weight volume and the type of packing. There are different fee structure, which varies like 1.97 dollars per unit, or 3 dollars, or 2.5 dollars, as you can see here. And in some cases, it is higher depending on the weight. And for very heavy items, it can go up to even 140 dollars. per pc. So. the other option is that you supply the goods, y yourself, and if you're not using Amazon services for shipping purposes, in that case, you can use your dispatch mechanism, in which case you need not pay Amazon all these costs of fulfillment. It is called fulfillment by Amazon. And then there are other costs, which you can see here, other costs. These costs can be inventory fees, so if you're using the Amazon FBA service, you may incur some kind of inventory fees also for using the inventory of Amazon. So those fees are chargeable. And then. You have fees which can be rentals for books, or service fees. Or if your volume is very high, there may be some fees, which is not very significant, and there are certain fees for refund admin because the goods that are returned and the cash is refunded, the price, in which case the refund fees, refund admin fees can be charged by Amazon, which is less than five dollars per piece or 20 percent of the ref fees maximum.

And then there can be other fees that may relate to FBA again, some FBA fees for special items like dangerous goods. Dangerous goods or the different types of goods that are brittle, which are perishable or for export purposes, if you want to deal with FBA on a B2B basis, there may be some extra cost involved. So, the details of these fees are given, inventory placement service, all these fees are given here, you can read it from here. This you can read and then opt programs are there. Amazon partner career programs and business partner career prog offer discounted rates when you send inventory to an Amazon FBA center. And then other optional services, premium account services, premium account management, and other services, they are available to help craft your business plan so they'll help in a business plan, offer business coaching and training, and provide information to help you grow your sales on Amazon.

So these are optional programs. So overall what is understandable is that approximately 15 to 20 percent of your cost, 15 to 20 percent of your revenue will be charged by Amazon. So this is a this is a rule that whatever you are selling on Amazon, around 15 to 20 percent or a little more would be charged by Amazon plus transportation costs. So these are the things that you can expect from this website, Amazon Web site, and you can create an online export store on Amazon I've already explained to you step by step how you can use Amazon services for this purpose.

Amazon handmade is a specialized marketplace for all handmade products and is really very popular across the globe. It is really a premium marketplace. If you wish to export handmade products, this is the best marketplace.

Now, friends, there is a specialized portal on Amazon, which is called Amazon Handmade So which is very good for handcrafted goods. So, from India, many exporters are using this Amazon handmade program, and it is very similar to the explanation which I've already given you, but you can apply it separately for the Amazon handmade program. OK, so here I have to choose the marketplace where I want to sell my handmade products. So suppose I want to sell my products in the United States. So I will say get started. And as you can see here, all the details are given. What is the eligibility of getting into this selling service? So what are handmade items? So these are the handcrafted products directly sold to the customers. So it is B2C and it also tells you who can sell on Amazon?

Handmade approved makers and collaborative groups, for example, a cooperative, non-profit, or charity can sell their products to Amazon, as if your company's already approved as a handmade production house. In that case, you can sell. The advantage of using Amazon Handmade is there are no upfront fees and selling fees and it helps this small business. So these are the advantages which you can get from the Amazon handmade. So this program is suitable for manufacturers. They may be small manufacturers, no problem. And main advantage of Amazon Handmade is that the fees and referral commissions are very low. So whatever is being sold, the maximum amount is being paid to the person who's selling the items on Amazon handmade. So here the process of becoming a seller on Amazon Handmade is that you have to fill out the application form. So you have to give your name, and your email address, and you have to mention what kind of person you are.

You can say that I make things handmade working alone or in person, it may be a person who creates some kind of specialized handmade items, which may be things like handmade clothing, it can be ethnic wear, it can be some kind of home furnishing items that you are making alone at home and you want to sell through Amazon. You can do that. Or it can be a small company with less than 20 employees. Or you may be a collaborative group of makers, maybe a cooperative, or maybe you have five or six different makers of some handmade products that you think can be sold internationally. So they can be the possible applicants for this program of Amazon or it can be some other groups, but ultimately they should have some kind of authenticity, some kind of explanation that you are a handmade businessman. Or maker, so as you can see here, it is very clearly targeted to the makers, not traders So this application is not suitable for traders. This application is more suitable for people who make handmade goods by themselves or they manufacture them. It may be a small organization. It may be a person, but it will be a group of persons or a kind of cooperative.

Then after you fill this section, you can go to the next section. Tell us about your work. So here you write my products are handcrafted. My products are hand-altered. You can say I don't make my products but customize each one based on the buyer's request. So this particular item means that you are buying some products that may be factory made, but then you are customizing those items as per the buyer's specification, or it can be - I purchase handmade products from makers and sell them, you can still apply as a trader. I purchase handmade products from makers and sell them. So you can try as a trader also. You can do that. Now, it talks about your production process. I design and make my products, I design and make my product, but a small portion of the work is done by outside companies. I design my products and send them out for production. So it means you are outsourcing the product you're designing, but you are outsourcing and the last possibility can be that you are not doing anything, you are simply buying it from the market and selling it. Now here it is asking what percentage of your production process is done by you and your employees. So here it is trying to check what is the value addition, your organization is doing. It may be 75 to 100 percent.

It may be 50 to 74 percent. It may be 25 percent to 49 percent. So by these questions, Amazon will be able to judge whether you are involved with the production or not. And then here you can write a note about your products. For example, I can write about some handloom products. I can write about the fabric here that I make the different types of cotton Chenille or jacquard fabrics here. So I will write down all these things and I will take some photographs of my products and put those photographs here, in this application. Then I will select the category which will be home furnishing, which may be connected to artwork. Or it will be connected to the kitchen and dining. Or it may be connected with toys and games. So I have to select the category with suits me the best. And then you have to tell about how you came to know about Amazon Handmade and then you submit the application and wait for approval if your application gets approved by Amazon, the online export store can be created on Amazon, where the commission and fees of Amazon will be extremely low. So this is a special service for handmade products. So friends, today, I wanted to explain to you all the features of this. great International export portal, which is Amazon, where you have Amazon General and Amazon Handmade. So I talked to you about the creation of an online export store on Amazon General as well as on Amazon Handmade.

I'm quite confident that after watching this episode, you will have a fairly good idea about what is Amazon, what is Amazon's selling plans, what are amazon's referral fees, what are the additional costs involved in Amazon and what is FBA, Amazon FBA, and fulfillment by Amazon. What is the FBA service and how to manage the transportation and logistics of your products internationally when you are dealing with Amazon and creating your online website on Amazon? And I also talked to you about the different special features of a special section or a special international web portal of Amazon, which is called Amazon Handmade.

Very few people know about Amazon Handmade, but you can sell your products on Amazon Handmade, if you are a seller of handmade or handloom products or you are a seller of handicraft items or you are a seller of handmade art or you are a seller of handmade ladies or gents or kids, clothing, which may be ethnic clothing, or you may be the maker of different types of handicraft items which you can sell on Amazon. And you can sell this by creating your online export store on Amazon, the example of which I already gave to you. Thank you very much.

In the next few videos I will discuss Amazon Global Selling, the different markets it covers, minute details of the different international marketplaces Amazon offers. The platform as well as doing international business on Amazon had its own challenges. But you will soon realize that the benefits mostly outweigh the obstacles different international marketplaces has.

Hello, Friends, welcome back to the course. So Friends, before going forward in the course, I would like to share with you something about selling on Amazon internationally. So Amazon's global selling is something that cannot be ignored. Amazon is a very, very big platform. I think it is the biggest international marketplace for selling internationally. Friends with 200 million Paid Prime Members it is the biggest shopper's community in the world. So if you want to sell digitally through online channels, you should focus and try to understand everything, each step of how you can sell through Amazon. Which are the markets that you should sell?

What should be your strategy for selling your goods on Amazon? What products? What features do you have to add to your product to sell through Amazon internationally, and globally, and which are markets, which are the areas, different areas covered by Amazon, which covers almost 200 countries and territories with 18 different international marketplaces on Amazon? The biggest is the North American international marketplace, which comprises of US, Canada, and Mexico. So Friends is the biggest platform for selling internationally. It has the maximum features. It has got many tools. It is a place that requires a lot of learning, which requires a lot of understanding, which requires understanding all the steps that are required to register on Amazon, create your Seller Central account, track your shipments, manage your fulfillment, and list your products.

Find the categories, different categories. Amazon has 36 different product categories, so you have to list your product accordingly. It's a complete understanding, which requires a lot of knowledge, which requires a lot of research. It is not a very simple method of selling through Amazon. You need to learn and understand every step. You have to understand what are the different charges that you have to pay to Amazon for selling globally. What are the benefits you can get from the different offers that Amazon offers to the exporters to sell internationally? And there is a very big demand actually for the Amazon platform for the exporters. The example of India, you can take that already there are more than 70000 exporters who are selling through Amazon global selling from India. And if you talk of the exporters from all over the world, it will be in millions.

So friends, with millions and millions of product listings. With almost a million exporters worldwide on the Amazon platform, it is very, very important to understand this platform, which I'm going to do today. I will take certain examples. I will be mostly picking examples from India to make you understand how Amazon's global selling works. And largely the examples would be applicable for export from any country, not only from India but from anywhere in the world and to any markets on Amazon. So, Friends, before they start about Amazon global selling, I just want to give you certain things. The first thing you need to understand before you decide to sell on Amazon Global selling. So, Friends, if you want to sell internationally through Amazon, there are two ways of doing it. One method is that if you know which markets you want to sell and you know what other products you want to sell, you have a fairly good idea that you will be able to sell your products through Amazon in that particular market. So 2 ways are - either you have someone in that country who will be able to import and stock your product and do all the domestic formalities to set up the account, his or her account on Amazon domestically in that particular market, and sell your products. This is one way, but generally, it is not practical. Generally, it is very difficult to find someone whom you can trust, who can import your goods, sell and pay you.

And of course, there will be a lot of cuts that would be a lot of commissions and there'll be various costs involved and there would be many, many practical difficulties in this method. The second method is to sell yourself through Amazon global selling. So that is the platform for the exporters. But before you go into that, the first thing is to understand is whether your product is suitable for selling through Amazon global selling. Is it a very normal product that is easily available in most countries? Then it will not work. It will not be practical. here are two reasons why your product has to be not usual, not ordinary.

It has to have a certain premium value. It should have some additional value. It should be a premium product that can fetch a good price and the customer is ready to wait to receive your goods. So there are two reasons for this. One is that the cost of selling through Amazon global selling is higher than the normal cost of selling domestically.

The second reason for what I just said is that on Amazon global selling, usually the time involved for the fulfillment of the order is generally high and there are a lot of complications involved in the process. So it takes time. So the process is a little slow. So if your product is premium, if this product is not ordinary, it is a unique product that the customer will be ready to wait to receive and pay higher than the expected price, the expected price by the customer. He's willing to pay a little more. Then your product is suitable for selling through Amazon's global selling platform. Otherwise, I would not suggest. So you have to do this research on whether your product is suitable for selling through Amazon's global selling platform or not, that is very, very important, Friends.

So going forward, I would like to restate that there are hundreds of countries where you can sell your products on Amazon. There are complicated steps involved in selling through Amazon global selling. There are costs involved. There are time gaps which are there. But at the end of the day, the platform is so robust, it is so strong that the challenges that are there on selling through Amazon Global selling are eclipsed by the huge benefits. By selling through Amazon, you're selling directly to the customers.

You are not only selling B2C, but you are likely to get B2B orders. And one very important thing, you should understand is that through digital selling on platforms like Amazon, generally, your listing gets active, very active, very much sellable after the optimization of your listing is there on the digital platform. And generally this period, the difficult period, the initial kick-off period is 12 months. Generally, it is the experience. So it means your listing and the listings, not just one listing, but maybe you have many products that are selling through Amazon global selling. It takes almost 12 months to get mature. That listing gets mature and then suddenly it becomes kind of viral on the digital platforms and you start getting a very good number of orders from B2C customers as well as from the B2B customers.

So with this kind of knowledge and the information that I just shared, what is to be understood is what you need to sell on Amazon internationally what information is necessary to open an Amazon account, and what you don't need in which places. So this table provides you with all the information, for example, you need in certain countries a business license for the country, which means your own country. You should have some kind of business license. Tax identity information. For example, in India, you can have a PAN number TAN number, or TIN. So that information and you need to have a current account, for example, from India, you need a bank account to sell internationally in different marketplaces, you need a credit card that is active internationally through which Amazon can receive their monthly charges, referral charges or whatever the charges which are associated with the selling of your goods. So you need that credit card.

You need a business name, address, and contact details to be provided. You need a government-issued identity card, the domestic card. You need a UPC for your product category or an EAN code, which which is easily available online. You can get this information about your product if you know the description of your product, if you know your product very well, you can easily find the UPC or EAN number based on which you will get Amazon Standard ID Number, and ASIN number. So that is very important. When you list your product, Amazon provides you with its number, which is called the ASIN number. And in certain countries, because of the language problems, you would require translated content. So these are the things which you require to be able to sell in different markets. So we'll take the example of the United States, the website address of which is Amazon.com. You need a business license for the country. So, for example, if you're selling from India, you need certain formalities which you have to do to create your company, whatever your company is. Although you can sell individually also from India. So as an individual seller, you can do.

But generally, it is suggested that you have a business entity that is established in India. You have some LLP or some company or some private limited company. So you need that information which serves as a license. And then of course, you need tax ID information, you need a bank account, current account, for example, from India. You need it internationally active credit card and business name, address, and contact for the US. And a government-issued ID number for the main person who is the main account holder. And you can also have, in certain cases, a government-issued ID for your company. And it is possible and you need a UPC or EAN and of course, for the USA, which is the English language requirement, you do not need any translated content. So one of the easiest markets for Amazon global selling and one of the largest markets for Amazon global selling is the US. With the same account in the US, which is the account of North America, you can sign in to the listings in Canada and Mexico also.

You don't need to pay extra for that, the monthly charges and subscription charges are not required to be paid again for Canada, Mexico, and USA. So the single account can help you get access to US Canada and Mexico. The only thing that you pay is the referral fee or any other commission, which I'll explain to you what are the different fees are to be on Amazon Global and similarly for the UK also it is listed there, that what all you need. For Germany, what all you need? France, Italy, Spain. Now UK, Germany, France, Italy, and Spain come into the European Union international marketplace. With a single account, you can sell to all European countries mentioned here with the same account. You don't have to pay for each country extra subscription charges. So with a single account, you can sell to all these countries. Then you have the listing for the Asian markets, Japan market. For the Japan region you have a different account and all you require, information is listed here.

Then, of course, Friends, you have Middle East markets, which are the UAE and Saudi Arabia, which are the main markets for Amazon. Then, of course, India in the South Asian region, Australia is there. Brazil, Turkey, and Singapore. So. You can find this information that what information you require and the other documents which you may require are listed here on the earlier list also, for example, for the US. you do not require any other documents, but for many other countries, you will require certain documents related to GST or related to VAT. So this information is required. So this is the listing. This is the table that tells you for different regions, what information you require to create an account on Amazon Global selling

Now friends next information, what we need is why you want to sell internationally. So and of course, why On Amazon? Amazon is continuing to expand internationally, allowing sellers to cross borders and reach new audiences. Even though there are some obstacles, for most sellers, the benefit outweighs the challenges. So this is what I just explained to you, the benefits are huge. You need some waiting time. As I mentioned to you in the initial stages of your digital selling through Amazon, the response will be slow. But you need to manage that period, the initial period, which is generally said to be 12 months. So once you cross this time, you're listing gets mature, you get huge benefits, and you've got huge selling potential. And by the time you learn the ways of selling your goods, marketing your goods, and making the fulfillment, that is the important part. How do you fulfill the orders?

Because that is a major challenge internationally how do you fulfill your orders? So let us see what are the advantages of the different markets and what the obstacles So here I have not mentioned anything about the US because the U.S. market is one of the easiest markets and, there are no obstacles when it comes to the US, Amazon being a US company, you have no obstacle entering into U.S. market. So the first obvious choice for exporters from many countries, including from India, happens to be the U.S. to start with. Similarly, Canada is also one of the easier countries to enter. The only obstacle for Canada is that taxes can be complicated, if you are selling through FBA, that is the fulfillment by Amazon. So I will tell you about it later.

The important step in Amazon's global selling is how you fulfill your order. You can fulfill your orders either through Amazon's logistics infrastructure, or you can do it on your own sending the goods directly to the customer. I will tell you what are the benefits of selling through Amazon and what are the benefits of self-fulfillment by the merchant. So I will tell you in more detail about it. But if you are selling through Amazon in Canada, you can have some kind of complications concerning the local tax laws in Canada. Similarly, in Mexico, seller support is available in English. So that advantage is there for the exporters from the English-speaking countries. For using the Amazon fulfillment service for Mexico, you will require a local person as an IMPORTER in Mexico, and that's the obstacle.

At the same time, for other markets, there are certain advantages and obstacles which are similar. For example, if you look at the UK. The UK can be used as a gateway for the rest of Europe, which comprises the European fulfillment network. So with a single account and the common fulfillment network, which is available in the EU countries, it becomes the gateway for all the countries. Although there have been certain changes, recently because of the Brexit of the UK. So there are other gateway countries now. For example, Germany can be the other gateway, but language can be a problem in Germany. So the obstacle in the UK is that businesses need a tax ID business license to sell FBA from within the country. So this is the obstacle. Similarly, Friends, as I just mentioned to you, that after Brexit, Germany can be used as the gateway for the rest of Europe, using the common European fulfillment Network.

And businesses need tax ID business licenses to sell through FBA from within the country. So it becomes a little complicated if you are using the Amazon FBA services and if you want to take advantage of the Amazon FBA service, that is the fulfillment by Amazon. You need to do certain jugglery to understand the tax requirements and you have to carry out certain formalities which are not required, for example, in the case of the US, so, Friends, in most European countries, you have a similar situation as far as the advantages are concerned and the obstacles are very similar. In the case of Japan, Friends, the market comprises a population of 127 million, and the third largest economy in the world. This marketplace grants access to millions of customers. As a trusted brand and a proven high-volume e-commerce marketplace in Japan, Amazon receives 17 million unique PC visitors and 30 million unique mobile visitors in Japan. Japan is a very promising market, but the obstacle to selling in Japan is that sellers will need an 'importer of record' in Japan. So this formality has to be done, which comprises certain complications.

You need an importer of record. Amazon provides the service by itself. So you cannot use the name of Amazon or the fulfillment center for this purpose. Now Friends, if we talk of the advantages of the Middle East market, which mainly focuses on the U.A.E market and the Saudi Arabian market, it has a large existing customer base. Amazon also acquired Souq dot com, which is an English-Arabic language e-commerce platform. It is the largest e-commerce platform in the Arab world and is now called Amazon Dot ae. Now the obstacle in the Middle East market is that restricted product categories are there, such as sexual wellness, supplements, grocery and government food, etc., which have to be Quran-compliant actually in many of these countries. So food items are a little complicated to sell and are not allowed in the marketplace yet.

There is no definitive list at this time, so there are certain complications about the product categories that you can sell. So you need to do that kind of research. Similarly, India is also a very large market for foreign exporters, which are from outside India. Population size provides a large audience to the sellers. However, the obstacle is that the selling is available through Amazon global selling only with an invitation. So you need an invitation to be able to sell in India. Now if we talk of the advantages of selling in Australia, it is a new marketplace with no competition. Australian shoppers can only purchase products through the Australian Amazon website, which has about a tenth of the range of products as of the US site. So, product categories are limited in the case of Australia. And being a new marketplace, FBA has just started. So the infrastructure is still not that mature in the case of Australia. For the Brazil market, which is a new marketplace, again, with low competition, there are limited categories available and FBA service is not available. In Turkey, again, it is a new market with low competition.

There are limited categories available. Singapore's official language is English. No translation is needed. So that is an advantage. The obstacle is there are limited categories. So, Friends, every market has its advantages and obstacles, which have to be carefully understood and researched before you decide on your strategy of selling through Amazon Global Selling. What products, what price, and what are the reasons your product will sell through Amazon Global selling despite the higher cost of selling, the time gaps, despite the challenges which are involved, you need to do a lot of brainstorming to be able to gauge the benefits and compare the benefits with the challenges which are involved in different markets. And accordingly, you have to create an amazing global selling strategy.

So Friends, let us try to understand how Amazon's global selling works. What is the concept? It is very important to understand the process of Amazon global selling, as I already mentioned to you, you need to learn every step very comprehensively, very minutely to succeed on this platform. So Friends, to start with, you have to choose what and where you want to sell. That is a question, which is the first question that has to come to your mind. And you have to consider factors like local taxes in the country which you want to target. What are the regulations in that country? What are the requirements?

What are the regulatory requirements? So if an importer is required or an 'importer for record' is required, it is an extra cost. So it is going to inflate the prices. So before investing in an international market, you have to check these things and many other factors which eventually you will learn that were all you need to find out. The second step Friend is to register. Creating your account on Amazon Global Selling is different from the normal account, which you make for domestic sales. So in my next episode, I will tell you step by step by taking the example of registering as an exporter from India. The process is very similar to the registration on Amazon global selling for exporters from other countries. So I will take the example of India and I'll show you how you can register, step by step, on Amazon global selling. What are the things which you require or what are the steps which are required? What are the things you should know before registering on Amazon Global? So these things I will discuss in the next episode. And then after you create your account on Amazon global selling, you have to list the products.

So you have the seller central account of the target country or the region and you can manage all the things out there. You can list the products. How do you list? What is required for a listing? So those thing has to be considered. So friends for registration, you will have to create this seller central account, in those marketplaces separately. So for example, in North America, which consists of Canada, Mexico, and the US, you can create one account and you have to pay for that account. So every region you have a different account and you have to pay a monthly fee, which I will just explain to you. So this is how you have to register your account and list your products.

Then, Friends, the next step is to decide on the method of the fulfillment of the orders. So how do you ship the goods? How do you fulfill the orders received on Amazon? So you can either do it yourself, self shipment, or you can do it through Amazon FBA service, which means, FBA is fulfilled by Amazon. So I will explain to you what is Amazon FBA service in a short while. Then Friend the fourth step is that you have to keep up with the customer services and returns. So Amazon has a very clear-cut policy. Every market, every region, every territory, every country, has guidelines and rules for engaging the customers, customer relationship, and the communication which you have to make with the customers, which are mandatory in different countries.

Every country has its requirements of dealing with the customers and of course, the return policy is there. For every market, there are different written policies. Certain choices are available when you create your listing. So accordingly you are obliged to provide these customer services. And the returns. So using your global sales summary, you can review your sales, your orders, and your buyer's messages from all your marketplaces. And this you can do in a single console of Amazon. At the seller central at the Amazon seller's account.

You can have a single window where all the details of all different markets, and regions can be seen in one console. So that is possible. So, as I have mentioned to you, Amazon is a very feature-rich platform. The kind of features that you get in Amazon are not available in competing platforms And this is the reason Amazon is the biggest shopping platform.

So, Friends, the advantages of selling on Amazon are many. And the biggest advantage is that it is a very big platform. It has millions and millions of customers, just the prime customers, which are the paid customers who are subscribed to Amazon on a paid basis itself, globally are 200 million. And the other customers who are not subscribed as prime customers, you can consider.

And the number would run into anything like 10 million or like that. So with that kind of customer base, it is the biggest platform and you can expect extremely good sales if your listings become attractive and they get viral as expected after the completion of the initial period. So you can reach loyal Amazon customers in 200 countries and there are 36 different product categories in which you can list your products.

Now friend, if we look at the Amazon presence, of the Amazon marketplaces, by region. So we have North America, where we have - Amazon, U.S., Amazon, Canada and Mexico, and Amazon Brazil. So Amazon, Brazil is a separate account, but the US, Canada, and Mexico, you can target by a single account. Similarly, in Europe, there is the presence of Amazon in the form of Amazon, UK, Amazon, Germany and France and Amazon, Italy and Amazon, Spain.

All of the countries are covered by these Amazon websites. And in Asia-Pacific, Friend, you have Amazon, Japan, Amazon, China, Amazon, India, and Amazon, Australia. So this is the Asia-Pacific region. So this way, Amazon has 18 different marketplaces in which you can create your account.

Now, the question that comes to me while operating on amazing global selling is how do I handle order fulfillment and ongoing account management? Because that is very, very important. At the end of the day, your service quality, and your feedback from the customers will come from these activities. So as far as the fulfillment is concerned, in this self-fulfillment, what you need to do is that you have to fulfill orders in compliance with the local regulations. So your knowledge of the local regulation is very, very important.

And what are the regulatory requirements of the local governments? What is required to sell your goods in that particular country? So knowledge is very, very important when you are doing self-fulfillment or it is also called the fulfillment by the merchant (FBM). So second thing, what you have to do that you to provide timely customer support in the local language, wherever the English language is not supported, you have to provide the support, customer support in local languages. You also have to handle all the returns in compliance with Amazon's written policy in that particular country and in that particular market. But if you choose the FBA service provision, which is the fulfillment by Amazon, so what you do, you have to ship your goods, maybe a kind of inventory, depending on how many sales you expect in the next few months. And in one lot, you have to supply your goods to the main Amazon fulfillment center in that particular market. So, for example, if you are targeting a U.S. market in the US, Amazon has many, many different fulfillment centers. The main fulfillment center, which will be guided by Amazon, you have to supply your inventory directly in one lot for the next few months.

Whatever you think that you can sell. You have to provide that lot in bulk form to that particular fulfillment center. But when you do that, when you ship your goods, you cannot use Amazon's name as the importer of record. That is not allowed. So in whichever market, if there is a need for the importer of record, you will have to find this importer. In the USA tt is not required. You can directly ship the goods to the Amazon fulfillment center and then you have to handle all non-fulfillment customer questions and leave returns and fulfillment queries to Amazon and the Amazon FBA Service.

So the questions that are not related to the fulfillment they are related to, for example, the product or the technical specifications or the knowledge about the product or any question related to the life expectancy of your product, the shelf life, or the expiry date if it is not mentioned in that product. So those kinds of questions, which are, which cannot be answered by Amazon that you have to still handle in the FBA choice also. But the general queries, the standard queries as well as the fulfillment queries can be handled by Amazon themselves again, in the local language. Amazon will take care of the language issue and they can do it themselves.

The next question is how do I register for an account on Amazon global selling and how do I list? So I will give a detailed Step-By-Step description in my next episode of how to register for an Amazon Global Selling account. So in short, you have to assess the Amazon seller account options. So from the example I will give you, you will get an idea of what are the Amazon Seller Account options.

And you have to assess that. You should know what all are the requirements. You have to research the registration requirements of each international marketplace because every international marketplace has its registration requirements. So the example which I'll be taking, I'll be taking the example of an exporter from India who wants to create and register for an Amazon global selling account and wants to create a seller central account on Amazon for selling their goods in the US market. So I will be taking that example. You also have to establish a preferred payment method. So what will be the payment method for transferring the subscription amount to Amazon or any other commissions and the cuts that are payable to Amazon? So those payments have to be through a certain method. You have to choose that method. You have to create an account for each marketplace you what to sell to. So you cannot have a single account in which you can handle all the markets.

That is not possible, although you can have a central console where when you have registered on multiple marketplaces, you can see the progress, you can see the statistics and the other details of the orders, of the messages from the customers, or the pending orders, or any of other detail related to your business and the sales volume, etc. in each market in one single console. That is possible. And finally, you have to select a listing tool.

Because you can list them one by one. You can list in bulk by having the complete listing in your Excel sheet, you can have all the details of multiple products in your set of products that you want to export. So you can do the bulk upload, you can do the individual upload. So different options are available and accordingly, you can select the listing tool and then you have to list the product.

Now another question, which is important and needs to be understood, which actually will be on a case-to-case basis. What is the strength your company has, what do you manufacture or do you want to buy from the local market? and which country you belong to? It will depend on what products you can sell on Amazon, on the different international marketplaces, the 18 different international marketplaces in more than 200 countries and territories. So if we take the example of exports from India, almost 70,000 exporters are operating from India on Amazon, the top-selling product categories from India, as per the statistics, are Home Essentials like Bed Sheets, Pillow Covers, Cushions, and more. So India is a big export hub for household textile items and these are exported. Then the second category is health and personal care. So hygiene products, personal care products, home care products, toiletries, and more. So these are mostly chemical-based items or sometimes they are herbal products. India is a very big export hub for herbal items. Then beauty products, personal grooming, makeup, and more. Here also, there are many traditional Indian products based on the Indian herbs which are available.

Then clothing, apparel for Men, for ladies, for kids, and fashion garments. So ready-made garments are a very big export earner for the Indian exporters. So this is another very major category. And then, of course, the office products, office essentials, Diaries, Note Pads, Novelties, and the different products that come in the office automation or office general products, and consumables. So these are the top-selling product categories from India by the Indian sellers. And then the fast-growing categories from Indian sellers are, for example, medical instruments like thermometers, BP machines, monitors, and the like. So the different types of medical small appliances, have a lot of potential for exports from India, but for other countries also, you will find many similar products that can be exported, for example, from Vietnam, you will find very similar product categories, which have a lot of potentials.

So another product line is scientific instruments, lab instruments, calculators, lab essentials, and many more in the category. And then, of course, toys & sports, which are very big export products from China. Now, India is also coming up very well, competing with China and the other ASEAN countries. So toys and sports like Kids toys, learning activity boxes, robotic toys, and more. So many premium children's toys and sports products are coming on the market, that are based on non-toxic materials. So India is a very big exporter of these items.

And of course, the handicrafts, the traditional handicrafts like Tanjore bubblehead paintings, Channapatnam toys, and many more. So these are all handmade products and handicraft products. By the way, for handmade products, Amazon has a special program and it is called Amazon Handmade. If somebody wants to export handmade items on Amazon, they can apply for registration through Amazon Handmade. So that's a very specialized premium category. And the charges are much less on that particular platform. It is a very good and very engaging platform for the export of handmade items. And then another product category, which is a fast-growing product category from India, is Ayurveda.

Ayurveda is nothing but the Indian traditional medicine field, medical line, which consists of products from categories like - personal care, health supplements, and many more categories under medical and medicine, so Ayurveda is emerging as one of the fast-growing product categories in India.

Now, friend, it is to be understood that in this whole process, what exactly is the role of Amazon? So apart from marketing your products, apart from providing the platform, a very robust, very big platform, global platform, Amazon also has a role in the storage of your products in their state-of-the-art fulfillment centers. So Amazon already has more than 175 fulfillment centers, the big fulfillment centers across the globe. So Amazon not only showcases your products to the customers who are searching for the same in every nook and corner of the planet, it also does the packing, and delivery of the products, to the customers, once they order and it tries to do it in a very short time.

Normally, depending on what type of fulfillment you have chosen, it targets to be delivered in a few days like 2 days. And the payment system of Amazon is also state of the art and payments are credited to the seller's bank account. For example, in the case of India, in the Indian rupees or in international currencies as preferred by the exporter from India or any other country. So, friend, this is a very strong role of Amazon and Amazon does it the best.

It is therefore the best platform in the world, the biggest platform in the world, and it has got the largest shopping community.

Now friends, let us try to understand what is the cost of selling on Amazon. So friends, on Amazon, sellers can choose between either the professional account or the individual selling plan. So there are two types of plans, selling plans. In the individual seller plan, It is not very difficult, It's not rocket science. It's a very simple method they use. In the individual seller account and the plan the seller pays, approximately one dollar for each item sold on Amazon, in addition to the normal commissions and cuts, which are of two types. One is the referral fee and the second is the closing fee. Now the closing fee is charged only on certain media items like books, CDs, games CDs some software CDs, or other types of media items. But for non-media items, there is no closing fee. It is only the variable referral fee which ranges from $ 0.45 to $1.35 in the individual plan. So this is how the Amazon earns money.

It earns money in two ways. One is the per-order charges, which is approximately one dollar, and the rest is the cut in the form of referral & closing fees. Then in the second plan, the second seller plan is called the professional seller's plan. In this professional sellers pay variable closing fees and the referral fee. As I have just mentioned earlier also the closing fees are applicable only for certain media items. non-media items do not attract any variable closing fee, they only attract referral fees. The referral fee ranges from six percent for certain categories as I mentioned to you, Amazon has 38 different categories and every category has a different percentage of a referral fee in the professional seller account, from 6 percent to 25 percent, an average of around 13 to 14 percent is charged by Amazon. In addition, as I have already mentioned to you, professional sailors also pay approximately $ 40 per month, but they are exempt from the $ 1 per item fee, which is chargeable from the individual sellers.

So that fee is not to be paid. Instead, they simply pay $ 40 for the full month and an unlimited number of items can be sold without paying this $ 1 for each item So this is how the cost works on Amazon. So, for example, if we take the example, example, imagine you are a book merchant who has been able to sell a book on Amazon, which is Harry Potter and the Sorcerer's Stone, for a price of approximately $ 16. Suppose the customer paid another $ 4 approximately for the shipping and did not ask for any gift wrapping.

And assuming that you are not a professional merchant subscriber, which means you are paying one dollar for each sale. Here is how Amazon will deposit your revenue. So you can see from this diagram friend, that the item price was approximately $ 60 and approximately $4 was the shipping, so the total price which is charged by this transaction is approximately $ 20 and there is no gift wrapping fee here. What Amazon does after this transition takes place, Amazon charges a referral fee for the books, which is $ 2.4. And since the books are media products, as I have told you, certain media items like books, CDs, and some software games, there is a closing fee also. For example, in this case, in the sale of the book, the closing fee is $ 1.35 So what Amazon will do, Amazon will reduce this $ 2.4, and this closing fee, is a variable fee, depending on the category. And since the sale is through an individual seller plan, another $ 1 will be subtracted from the transaction. So merchant revenue total would be a dollar 15.24 So this is the calculation of the price. Now, in addition to this, the customer has to also do the fulfillment.

That means shipping of the goods, either on a self basis or if it is subscribed to the Amazon FBA service, it can do that way for which it has already charged approximately $ 4 from the customer.

So what exactly is the fulfillment by Amazon, FBA? Fulfillment by Amazon is a program where Amazon stores and it charges for it, and packs and it charges for it. And ships it charges for it. And handles customer services for the products, for which again, it charges to sell on Amazon. FBA gives you the ability to sell products also on Amazon Prime. So the Amazon Prime category tag for the seller is not available on the individual selling plan. It is only available in the FBA service. So when you go deeper, you'll find that not only this, but many of the features that are available on the Amazon website are not available in the individual selling plan.

They are available only in the professional selling plan, where the subscription price is approximately forty dollars per month. And this payment has to be made for each of the different marketplaces. For example, for North America, where you can cover Canada, Mexico, and the US, you have to just create one account and pay $ 40 in a professional selling plan. Now, the other method is self-fulfillment  It is also called the Amazon Fulfillment by Merchant - FBM. So Amazon fulfillment by Merchant makes you responsible for the picking of the goods. If you're buying locally from another manufacturer, you have to pick the goods and pack them and also do the shipping of the products that you have sold on the Amazon marketplace to the customer in whichever country you have received the order. So FBM does not give you the option to list your product as the PRIME.

Now the moment your product comes in the prime category if you are using FBA service, your sales increase manifold. So there are several advantages of the FBA service. One major advantage of FBA service is the prime category that you are a PRIME product seller, and it sells more. Definitely. And the biggest advantage is that your customer gets the product much faster because it is already there in that country. It is already dispatched to the main Amazon fulfillment center in that particular market. And the moment the order is received, the delivery is made very fast. Not only that, the services, many services are provided to the FBA customer of Amazon, including customer support, the return of goods, and return pick-ups. All these facilities are provided by Amazon FBA service, in that particular market. The only thing is that Amazon will not pick up your goods from your country.

You have to export your product to the fulfillment center in that particular market only. Once you do that, only then the FBA service start. So, friends, this was the brief about Amazon global selling, and in the next video, I will tell you step by step what the registration process for creating a seller central account on Amazon's global selling platform. So in the next the next video, see all these steps which are given in detailed form.

In the next 2 videos, I will talk about the registration process explained to an exporter from India who wishes to set up an online exports store on Amazon Global Selling Platform, North America Marketplace. His store name proposed is - Chandrakala, selling Indian handicrafts and home textile products categories.

Now, let us look at the registration process. So how do you create your global online store on Amazon? For both B2B and B2C sales? So let us look at that part. So to start the process, you need certain documents to be submitted to Amazon. When you register. So documents which are needed for registration, very important is the bank account detail. And second is the credit card details. For global selling, generally, Amazon charges $ 39.99, which depends on the country to country where the exporter originates from. So this figure is $ 39.99 for the exporters from India. Generally, you will find that in many of the countries, Amazon charges a similar amount, $ 39.99, for exporters from different countries. And that amount, which is being charged monthly you can check on the website of Amazon.

In your country, how much monthly fees are there for Amazon? So these two things are required for registration purposes and secondly, documents needed for identity and business verification. So first document for identity What is required for the person who's opening the online store on Amazon, that person who is the owner of a company or he's the individual seller, whatever it is the person requires a national identity proof copy, which may be in the case of India, it can be Aadhar Card. It can also be a passport and a passport as a national identity will be suitable for exporters from any country of the world. So this national identity proof copy is one document and the second very important document is the business bank statement copy.

Now, this bank statement should be at least for the last 90 days and it should have at least one transaction which would have taken place in that particular account. So this is the definition of the bank account and it serves for the business verification. So whether your business is proprietary or if it is a company or whatever is the status of your company, you will require this business bank statement of the last 90 days. These are the minimum requirements for the registration of your online store because this is the first step for starting to create your online store on Amazon for global selling. So these documents are required. Now for the account registration, what you need to do is that you have to provide the business type and the location.

Now the business type can be - a state-owned business, a publicly listed business, a privately-owned company or a charity or it can be an individual. So if your company is registered, proper companies there, then select a privately owned business. In case you are an individual, select none. I am an individual. So business type you can put it here. Now here, since I'm taking the example of a business location in India. So I have put here business location as India. Now, in the next step, you have to give details depending on the type of company you have. It may be a privately owned company or you may be selling as an individual. So if it is a privately owned company, POC, then the business name is used to register with your state or federal government. So whatever name you have already used to register your company, you have to give that name. And if it is individual, then just simply give your name, middle name, and last name. So the first name and the last name is required. So this information you have to provide next. Now, here after that, you have to provide the business information. Now business information for the Amazon test is required.

Fill in the details. Business address has to be mentioned as per the bank account statement, that you are furnishing. Bank account statement which you have furnished for the last 90 days, that address should be mentioned here. Enter your valid mobile number so that you can receive an OTP. OK, so here you can get the OTP either as an SMS or as a Call. So this mobile number is given for the Indian number because my example is for the location India and you can choose the SMS language here and the name of the primary contact person. So if it is a company, then whoever is the owner of the company or whoever is the authorized person, you can give the name here. Now, here you have to provide the seller information. So what is the seller's information? Country of citizenship of the person who is either an individual or he is having a privately owned company, whatever it is, that particular person has to provide the details as per the national ID card. Now, this can be in the case of India, can be, as I have already mentioned Aadhar card, or it may be a passport. So here in this example, you can see here, after entering the country of birth, and date of birth, you have been shown proof of identity as an Aadhar card and the number is given there aadhar card number, and since aadhar card does not have an expiry date, nothing has been mentioned here and the country of issue, which is India, here now you have to provide the residential address also. So here you provided the residential address.

If your address, which is already there in your account, basic account, you can use the same one if it is different from that. In that case, what you can do, you can add another address. So whatever address you want to give, you can give. So since this is seller information, this address may not be the same as the address which is given in the bank statement, which may be different. So you need not worry. It should be your residential address because we are talking about the information of the seller, not of the company here. Now, here you have to give the mobile number. It is better to give the same mobile number which you have given already. And now here what you have to declare is that whether you are the owner of the company or you are a representative of the company, authorized signatory So this declaration you have to give here and you have to declare here whether you have added all the beneficial owners of the business or not. So you can mention here, if you don't want to give the names of your partners, you can do that. In that case, you have to write here. No. So if you want to give the names of all your partners, you can add that here. Now in the next step, you have to give the billing details.

OK, so billing information has to be given there. Enter your valid credit card details in the space provided. So credit card detail has to be given there and you are to ensure that the credit card is internationally valid and acceptable. So that information has to be given because this card will be used to charge the monthly fees, which in the case of India, is $ 39.99. So here you have to add the store information. First of all, you have to give the store name. So, for example, I had shown you that the store name in my example today was Chandrakala. So whatever the name, it may be some Ruby Store or some Diamond Store or any kind of name may be there. In case it is a registered business, it is better to give the registered business name, but you can still change the name. So it is not necessary. You give the business name as per the bank statement. So it is not necessary. You can give any store name here. So that is not a problem. Now based on the type of business, you have, whether it is an individual business or it is a privately owned business and the products you have, you are to select the right options for each question and you are to click the next after that. So do you have a UPC for all your products? Now UPC is the universal product code number for global selling. For certain brands, Amazon requires UPC no. and in some cases when you are selling the brand of others and you are a wholesaler, in that case, you can go for the exemption of this UPC. That is the GTIN - Global Trade ID Number. So GTIN exemption you can go for by giving the right logic for your status as a seller, because otherwise for the selling of the goods and making the listing on the store, you do require a universal product code. For example, in the Chandrakala case, there was an ASIN no. So Universal Code or the GTIM can be ASIN no also. So whatever product identification code is acceptable by Amazon, you have to use those codes. And in case you fall in a category that you do not need to have a UPC, you can get an exemption.

That is the Global Trade ID Number exemption. For this, you are to request Amazon to give the reason for the exemption and you will get an exemption, in which case you need not give any of the types of UPC numbers ASIN which I have already shown you an example of. So another question is, are you the manufacturer or brand owner or a general representative of the brand for any of the products you want to sell on Amazon? So if that is the case and if you write Yes it is possible that for that particular brand, there may be a mandatory requirement of the UPC. So that list is available on the Amazon website of the brands for which you have to give the mandatory UPC no. So that particular thing you have to find out, depending on your status and your business type. And your products. So the next question is, do you own a government-registered trademark for the branded products you want to sell on Amazon? So whatever is the correct answer, you have to give it here. And if you do have the government-registered trademark, obviously you have to provide some UPC number. So as I already mentioned to you, the ID of the seller is verified by these documents, the first one was a national I.D. and the second was a bank statement. That is what I have already explained to you. So in these two documents, in the seller identification document, names should exactly match the one provided during the registration. So the name should be the same. ID proof should be visible, a color copy should be there, and in the case of Indian exporters, you can use an Aadhar card or voter I.D. or passport.

Passports will be suitable for exporters from any country. Now, the second document, which is the business verification, as had already explained to you, you need a bank statement for the last 90 days, and this is used to verify the company address. Now bank statements should be recent with at least one transaction from the past 30 days. Bank statements should have a bank logo. Online statements are preferred. For offline statements get the statements stamped and provide a clear scan. The bank statement should be in either the company's name or the person's name. So depending on what you have mentioned as your status, if it is a POC- privately owned company, then the bank statement should be for the company's name. And if you are selling as an individual, then your bank statement should be in the individual's name. So this is the required knowledge about these two documents for registration. Let us go to the next step. Now, here you can see the samples. You can see the sample of the document like Aadhar Card, which is valid for Indian exporters and serves as the national I.D. card. And the bank statement, as you can see here, it is in the individual name. The address is given here and the branch name is given there.

Phone number. email ID and all details are given there about the bank, including the IFSC code, and their MICR is also given there. So these are the samples of the documents. These were the samples of the documents that are needed, and the last step in this registration is that you will be getting a video call so you to arrange for a video call from the Amazon team, which will talk to you and verify your details. So after that, this process will be over. After the video call. After that, when the process is over, the post-registration registration requirement is that you have to provide your tax information, for example, PAN card or TIN no or GST Number, if you already have a GST in the case of Indian exporters, goods, and services tax no. So that information has to be provided. And then after the tax information has been given, you have to get the category approval. So your product range, you have to specify the category and you have to get it approved from Amazon. As I mentioned to you, if you have a status of your organization in such a way that you fall in a category that you do not need to provide the UPC or any of the UPC numbers, you can get GTIN exemption. If you are eligible for that, you will get the exemption, in which case you do not need a UPC number like an ASIN number, which I have already shown today in this example of the gender Chandrakala Store. So listing of your product then has to be done on Amazon Seller Central, after you provide all this information. In the inventory section, you are to start your listing, which can be bulk additions of the listings or it can be one by one. So this process has to be done. And the last important requirement is fulfillment.

Because you're selling internationally. So there are two methods of selling internationally. One is the export by the exporter itself directly to the customers, or it can be the fulfillment by Amazon. So it can be fulfilled by the merchant or it can be fulfilled by Amazon, which is called FBA. If the fulfillment is to be done by Amazon, it is called FBA, which is a very popular service, in which case you send your goods even without orders to one of the major Amazon centers in the country's target country. And you maintain the inventory of the goods at the Amazon Center and Amazon will do the shipment of the goods from the Amazon Fulfillment Center in that particular country. So in this case, we are talking about the US, Mexico, and Canada. So you will be required to send the goods directly to the Amazon fulfillment center in the US. And from there, Amazon will do the fulfillment, and distribute the goods as per the orders directly.

Now, for the listing creation, what you require are the bullet points, about the product, and images of the products, keywords to get the visibility of your listing, you need to provide the keywords. Pricing should be ready with you. Product titles should be ready with you, the description should be ready with you, and the different colors which you can sell. That information has to be provided and all these images are required. Brand name is required, description is given here. So pricing is given here. So all this information should be available to you for creating the listings on Amazon. So as I had already mentioned about fulfillment, it can be two types, either individual fulfillment by couriers, Merchant fulfillment, or fulfillment by Amazon. So that is how you do the deliveries. In the no case, Amazon will lift the goods from India or the origin country. It has to be done by the exporter only.

Even for the fulfillment by Amazon, in which case as an exporter, you have to export the goods to the Amazon fulfillment center, where you have to arrange the importer of record also. So Amazon will not act as the importer. You have to get it done through your service provider or the merchant who is making the delivery of the goods from in this example from India to the US Amazon fulfillment center. And in no case, Amazon will serve as an exporter of the record or the importer of the record, so that both the roles you have to provide yourself. And if it is individual Couriers, then you can directly send the goods. And it will be fulfilled by the merchants, which are recognized by Amazon. Now, these are these third-party service providers that will help you do all the activities, depending on whether you are selling goods yourself or you are getting the fulfillment done by Amazon for different types of requirements. For example, you need an instant credit card for the registration process.

You can go to this particular merchant, a third-party tax advisor. International Tax Advisory Services are available from these merchants and digital marketing, imaging, trademark for the global trademark, as well as the local trademark services, are available for the return processing also, you can take the services of this particular company, which is recommended by Amazon and the international returns facilities are provided by UBX, for example, American e-box and product testing. So different types of services are provided by the merchants that are in the network of Amazon. So that is how the whole process is done on Amazon, you have to register yourself, and your company, you have to identify yourself, you have to provide the tax information, you have to make the listings and you have to decide on the fulfillment. That means the distribution and delivery of the goods to the end users.

Now, let me tell you that initially, Amazon encourages you to focus on B2C sales, and once you graduate into a mature merchant on global sales, automatically you will start getting B2B orders on the international marketplace, which is Amazon.

In the next, lesson, experienced-based tips are shared about the exports pricing for online exports sales to B2B and B2C customers.

Hello, Friends, welcome back to the course. So Friends, in this episode, I will be talking about the. practical tips for online export marketing and getting online orders. Friends in present times, digital channels have made things easier for exporters to find information and to do the research to find out the products that should be exported, how they should be exported, where to export, and where to find the buyers. So things has become digitally possible to do the research and to act upon that research, find the insights, and benefit from these insights. So I'm going to discuss certain practical tips for online exports, setting up your online exports, and export marketing techniques, which are very typical, which are very general.

It is the emergence of these practices in the newfound way of exporting goods through digital channels. So Friends, let me first start with the tips for export pricing in present times. The pricing goal for online digital global sales should be, especially in the case of B2C sales, typically should be to obtain a net profit of something near about 100 percent. So this is a very normal norm for all the efforts you are putting into digital channels and the efforts, as well as the advertising and the optimization, and whatever you are doing online, all the effort has to be rewarded. If you are selling to B2C customers, the net profit should be approximately equal to 100 percent. Similarly, for B2B sales, the target should be 66 percent profit unless the order quantity is quite large. So if you can get some B2B sales of large orders, how do you get there, what is the method of getting the sale?

Is it direct sales or is it through digital platforms? Depending on several factors, you can think of a lower profit margin, but in general, a sixty-six percent margin is generally expected and is the normal common practice. Friends another pricing tip for online exports is to avoid deep cuts in pricing as good buyers are looking for a fair price rather than the cheapest price in present times. No buyer wants to take risks, and generally, a majority of good buyers want to maintain a good relationship with their suppliers on a long-term basis. And they want to operate with the supplier in a manner that they don't have to switch suppliers now and then. So they have in their kitty 2 - 3 different suppliers, but they are normal. And general aim is to target the fair price rather than the cheapest price. So maintaining the workable quality, the quality which may not be the best, but the quality which is accepted by the customers, the quality which you can check, the kind of products by looking at the digital marketplaces, the reviews of the customers on certain products and buying those one or two items and checking their quality if that kind of quality is acceptable to the customers and the reviews are good. So for that quality, what fair price you can offer? So that is the trick of the game. So as I told you the main aim of the buyers is to focus on relationship building rather than looking for suppliers of the cheapest rock-bottom prices. So focus on building relationships rather than being the price leader in the marketplace. So in the medium to long term, becoming a price leader is not a good strategy.

Generally, you will not get repeat orders because to be the price leader, you have to cut down on quality. Your customer reviews will go down and ultimately digitally your status and your reputation will come down. So it is very important to focus on building relationships, looking at the medium and long-term interest of the buyer, and explaining the merit of your price and the. associated quality giving the right picture to the buyer and helping the buyer to make a good and long-term business in the home country of the buyer. So this is the goal that should be used in the present times? Now, As per the requirement of the buyer, you can also offer EXW prices because in the EXW prices, you can give a little attractive price and the buyer will be encouraged to go for the EXW price, in which case many of the difficulties of shipment unless it is in the regular practice of yours.

If you want to avoid these difficulties of shipping the goods from the factory to the port, you can always try to encourage the buyer to buy on EXW terms or FCA terms, which means the place-to-place term FCA. wherein you give the goods to the first carrier. So EXW or FCA INCOTERMS can be very comfortable, and convenient, and it can enable you to focus on your production rather than on the logistics.

One of the most important focus areas for a successful online exports management is the right and professional communication with foreign buyers, both B2B and B2C.

Now friends, the second very important tip for online export business is to be very, very careful about communication with the buyers. The International buyers are judging you by your communication. In present times, it is very difficult for an international buyer to do physical due diligence and to travel to your factory and your place and to go places. So digitally, the buyers are looking at your communication through your online assets, through your website, through your online export store, and especially what you write in your emails while communicating with the buyers. So are you able to understand what the buyer is asking for? Are you able to supply the right information? Are you able to answer all the questions of the buyer? And if a buyer is missing certain questions that are important to his business, then are you able to provide those answers and encourage the buyer to know about the issues that are involved, something which the buyer is missing? If you can convey that. The buyer will be impressed. Because buyers are looking for complete information, almost 100 percent information, and 100 percent accurate and quality information. So if you can provide that, that is the main due diligence process of the buyer.

So things like your knowledge about the approximate lead time, the payment terms, your payment policy, and the delivery items, which are Win-Win for both the parties and anything related to your products in terms of patents, in terms of certification. So these issues which are around the patents and certification and any other restrictions on the buying and selling of these products, which you are offering, concerning your products, should be very clear to you. And at the right time, it should be conveyed to the buyer whether he asks or he does not because it is very, very important for the buyer to know all these things. And then what is your sample pricing policy?

What is the ASIN number? That is the Amazon Standard Identification Number, which has become a norm in today's world, as good as UPC. That is the Universal Product Code. So ASIN number and UPC number is very useful for the buyer because these numbers can help in doing the digital market research of the product as well as you as the supplier. So if you are a good supplier, by using these numbers, it will become easy for the buyer to make a decision, quick decision of placing orders with you and the initial orders, maybe the trial orders. So you should very much focus on these trial orders because they can convert into very good, large orders. So the replies to the importer and its questions, which are asked by the importer, should be reasonably prompt.

There should not be any delays, because I told you that in today's online digital business, customers want quick accurate, and complete information. So you should also be aware and should ask the buyer what is the buyer's brand use policy. And if there are any restrictions in the buyer's country, which you may not be aware of because the buyer can be from different countries. So some information that is not with you, it is better to ask the buyer if he is aware, and if the buyer is not aware, try to find that information from third sources and convey the same to the buyer. So these things will help you in making your communication very professional and very acceptable and desirable to the buyer. So friends, in communication, it is always better to be ready with the testimonials about your product, and what your past buyers have been talking about you.

And if you can provide the list of the buyers, which may be located in some very good countries, sophisticated countries like US and UK and Europe, which indicate your quality products. So this kind of information will impress the buyer. Photographs of the manufacturing unit. And if there are any special machines which you are using, any latest machine or new machines with certain special standards and capabilities you can give the details and the photographs of these, small video clips about those manufacturing areas and the machines. If you can send it to the buyer, it will help you. And the innovative processes and ideas and the methods which were adopted in your factory, your manufacturing unit or the warehouse, or the inventory, if you have done something innovative which can be useful to the buyer and which helps the buyer to reduce the cost, the landed cost. So if you can convey these things, it will be very good and professional communication. So the knowledge about any special patents which you have in your manufacturing process, if you have got some of the partial or main methods of manufacturing, there are some patented processes which you have used and these patents are with you, which your competitors are unlikely to be able to use. You need to convey and prove that to your buyer so that the buyer has better confidence in you and is more attracted to you. And he's ready to accept your fair price in such a case. And your existing status in the international marketplace, through your past buyers or some direct sales.

If you have a brand, if your brand is an established brand and the customers are talking about your brand. Their reviews are extremely good. So you can share this kind of communication with the buyers. And finally, the packing details, your standard export packing, which you are normally using, especially for the customers who are located in the same country as the new buyer with whom you are communicating. You can give some details about this standard packing and why standard packing can help quote you a better price because you are regularly using this packing and why it would be suitable for the buyer. So if this kind of information you can communicate to the buyer, it will help. So you should be ready with things like complete and entire information, whether it is technical, whether it is aesthetic, whether it is the features of the product. So all this information should be ready with you. You should be able to understand the concerns of the buyer from your experience and the concerns that are special to the particular country of origin of the buyer you are communicating with.

If you can understand these concerns and if you can communicate some legal aspects of the buyer's country that apply to the buyer's country and certain important legal matters, which is related to selling the buying of your products, whether in your country or the buyer's country. If you have knowledge about this and if you can arrange this knowledge, it is always better to share the same with the buyer. And you should be able to impress upon the buyer the special differentiating features that your product has, vis a vis the competitors. And why your fair price can help the importer of your product sell the goods better in the home country or wherever he wants to sell. So it is always a good idea to discuss with the importer the real requirement and the real use of your product, whether he is selling through international marketplaces, digital marketplaces, whether he's selling to large buyers in his home country, or whether he's buying it for his use.

This kind of information is always better to obtain and should be part of your communication and you should be able to keep a good record of all the customer reviews in different countries on different international marketplaces. Either you are selling directly or it is being sold by your past buyers. So it is always better to help the buyer to realize that your product is of good quality. So Friends, as I already mentioned, again, I want to tell you that if you're selling to some sophisticated markets like the US, Europe, the UK, Japan, or any other rich markets where the sale of your goods is regular, you are having the regular importers in these countries. And if you can convey this message to your buyer, so your quality standards will be proven in the mind of the buyer and he will be attracted to your products.

In the next video, some tips for international payment terms and strategies to be deployed in the online export business are discussed.

Now friends talking about the payment aspects for the online export business in today's world, the. For B2C sales especially, it is always suggested that the payment should be from the right channels, which means if you are selling your goods through international market channels for B2B and B2C sales and especially B2C sale, you should always insist on the payment through the marketplace if it is offered by the marketplace. There are certain digital marketplaces where that allow you to obtain the payment directly, but the majority of the international marketplaces, popular ones, offer you the payment collection, which is a much safer method. And of course, these platforms ask for the commission whether you are taking the payment directly or through the platform. So it is always better to take the payment through the platform because it is much more safer.

Normally these international marketplaces take the advance payment and keep it in their escrow account until the shipment is made, in which case both the buyer as well as the supplier are protected from the payment risks. So as a thumb rule, you should always try to avoid any outside digital platform payments unless the order quantity is unique, it's large and the products are customized you can get some direct inquiries from the buyers and you have full trust in the buyer and you are working through the banking channels. And the buyer has agreed to open a healthy letter of credit by the first-class bank, an international bank. So in such a case, taking all protection, and all these safety measures, you can go for the payments outside the platform. So obviously the outside payment must be through an irrevokable confirmed letter of credit by your first-class international bank.

And you should always avoid any local bank, especially those which are not on the list of first-class banks. So Friends as I already mentioned to you, the local banks of the buyer's country should be generally avoided unless the buyer is located in a sophisticated market, rich market like the US, Europe, Japan, UK, in which case you can accept the letter of credit from the local bank, but the due diligence of the bank and its status should be done. So in case of a letter at credit, it is always better to insist on the local currency of your own country because it will help you save a lot of money in the currency risks. So it is a good idea. If the buyer agrees it is better to prefer your local currency as the main currency of the L/C. And it is always good in the payment terms strategy for the online business.

To clarify who pays for the L.C amendment charges, when the L/C is opened, you have the right to accept or reject the L/C depending on what are the terms of the letter of credit, what documents are required, and whether you can supply those documents. And if you have any difficulty in supplying those documents, you can always go to the buyer before accepting the letter of credit for any amendments which maybe in terms of the document, maybe in terms of some quality inspection requirement. It may be in terms of the delivery time.

Whatever it is, if there is any reason to amend the letter of credit in case of any eventuality, it is very, very important to clarify who will pay for the amendments. And if there a certain types of amendments for which the buyer is ready to pay, you need to ask which are kinds of amendments that have to be paid by the exporter, which is you. So ask for your local bank as the advising and the negotiating bank in the letter of credit, because it can reduce a lot of letter of credit risks. You can get better advice because your bank, who has your account and who runs your account, will be able to give you better advice and will be a protective layer for the payment risk. So it is always better to nominate your bank, or your local bank as the advising and the negotiating bank.

In the next video, certain important tips with respect to the legal aspect of exporting through digital channels are shared.

Now friends talking of the delivery terms for the business generated through online channels, it is always important to explain the commercial terms and its explanation to the buyer, to clarify the points. On the point, when the transfer of the ownership or the title of the goods happens. So you should be very clear about the international commercial terms, which is being used for the particular transaction. And what is the point where the responsibility of the goods, its liability, and its ownership gets transferred from the exporter, that is you, to the buyer?

In the case of a FOB contract, it is important to know the shipping details from the buyer. In this case, the main carrier is the ship, in the case of sea shipment, and the airlines in the case of air shipment are arranged by the buyer, so to match the delivery terms and the last date of delivery, it should be impressed upon the buyer that he should be able to give you the details of the carrier in advance, which should be within the range of the mentioned last date of the delivery and which should be mutually agreed upon between the buyer and the exporter. So it is important to keep in touch with the buyer to know about the shipping details from the buyer and if you are required to load the goods on the ship or the aircraft. So who is responsible for the loading part? So generally, in a FOB contract, it is expected that the goods will be loaded by the exporter. However, it is better to check with the buyer because the buyer may have a special arrangement with the main carrier for the loading of the goods.

In the EXW case, which means Ex-factory terms. It is better to clarify your delivery policy and the point at which the title transfer will happen because it is very subjective. Whether it is the factory warehouse or whether it is the factory gate or whether it is the named place. So it is important to understand what is the point of transfer of the goods. Because if any damage happens during the loading, who is responsible, whether it is the exporter or the importer? So it is better to clarify the loading of the goods to the first carrier, especially in the FCA contract. So in case of place-to-place delivery when the sea terms are not used, terms like FCA are used it is better to insist on the CTD, which is normally issued by the logistics company, the MTO, that is the multimodal transport operator. So they can issue combined transport documents even before the goods are loaded on the main carrier. And this CTD can work as the main transport document. So it is better to insist on the acceptance of the CTD in the letter of credit as the main transport document.

Then friends it is very, very important to know in advance the special packing requirement of the buyer because it can cost a lot. So it is better to clarify what is your standard packing detail or any customization if it is required by the buyer. If it is so, then you should be able to include any extra cost of customizing the packing in the price quote, because your price should reflect this cost, which can be substantial as part of the customized requirement of the buyer. And whether the buyer wants his brand name to be put in the boxes, the retail boxes, or retail packs. And how the branding will happen and whether the buyer is authorized to use that branding.

So these details have to be pre-discussed. So it is always better to ask for the buyer's specified marks also, which the buyer wishes on the export shipment boxes, which can help the buyer to identify the boxes. And it is very, very important for B2B sales, especially when the number of boxes is many.

A constant touch with the online customer is required in B2B sales while exporting goods. Meticulous and accurate export documentation is the key.

Friends. About export documentation, especially in the case of EX factory, that is EXW terms of the INCOTERMS 2010, it is better to ask for the exact documents which are required by the buyer in advance s the customs clearance in this particular term, will be the responsibility of the buyer. And what are the documents which the buyer requires, which will be conveyed by the C&F agent of the buyer? And it is a good practice to know it in advance. And while accepting the letter of credit, it is better to study very thoroughly all the terms and documents that are required before accepting the letter of credit. Because if you cannot supply a particular document, the payment will not be released by the issuing bank. And in case there is any discrepancy in the letter of credit and there is some condition that is not acceptable, you can always ask for the LC amendment.

If a particular document is difficult to obtain or not valid in your case. And it is very, very important for the exporter to ask the buyer of any special documentary requirement, if any, in the host country, because many of these kinds of documents are required by the customs and the local governments of the importing country, which you may not be aware of. It is a very good practice to get in writing from the buyer the exact description of the goods which has to be used in the documents, the Commercial Invoice, Bill of Lading, Certificate of Origin, Quality certificate, Freight certificate Insurance policy. So what exactly is the description of the goods that the buyer requires?

Because that description should be in line with the acceptable description by the customs of the importing country. So it is always better for the buyer to give in writing what should be the description of the goods so that there is no misunderstanding between the buyer and the exporter. The letter of credit should be able to depict also this exact description of the goods so that the documents you submit for the payment, for the release of the payment through the letter of credit, the description should match the one which is required by the Buyer.

Now, It's very, very important that the buyer also supply you the International Trade Classification - Harmonized System Code for the product, that is being imported, because this code is used by the customs of the exporting country as well as the importing country. But sometimes there is some mismatch between the ITC-HS code, which is accepted by the exporting country, and the ITC-HS Code, which is accepted by the importing country.

So the exporter needs to check with the buyer that what is in their knowledge is the correct ITC HS Code, which would be acceptable by the importing country so that there is no awkward situation at the customs while clearing the goods in the importing country, then Friends, finally, the important tips for the concerns which are related with the insurance, the exporter needs to clarify with the buyer about the transit insurance of inland transportation in the home country, up till the movement of the goods to the port of loading as sometimes buyer arranges door to door insurance, that is the single comprehensive insurance policy, transit policy from the warehouse to warehouse, in which case it is not required for the exporter to arrange for additional insurance protection for the movement of goods from the factory warehouse to the port of loading.

Etsy is a highly respected and effective premium online marketplace that is very popular with Indian exporters.

Friends welcome back to this 13th episode of the VJ Exports Mastery course, titled How to Set Up Your Online Export Business Instantly. So Friends in our journey during several episodes, in this course, we have learned many new things I told you about. Indian Trade Portal FIEO website where you can create your export online store almost instantly without any cost. And with an extremely great opportunity to get Instant orders because of the FIEO brand name, I also discussed with you the world's top export portal to go and set up your instant online export store. And that is Amazon. I also talked to you about a special portal by Amazon, which is called Amazon Handmade, it is specially created for people who are dealing in handmade goods, and there without sharing major commissions with Amazon, you can sell your goods anywhere in the world in so many countries, so friends, the opportunities are unlimited and they are very lucrative. And this Step-By-Step course, which has given you all the secrets of setting up your instant online web store for exports, you can do wonders.

You can sell your goods in very large quantities. People are already doing it. There are many companies on Amazon whose sales turnover has crossed one million dollars already. So you can imagine how much is the potential of these online web stores. All these things can be done without any risk of payment because payment is made by the buyers to the portal before the goods are shipped and it is in the escrow account. And as soon as your order is complete, the money is transferred to you. So that is the benefit of using the online export stores, which can be set up instantly. So friends, today I will take you to some more international portals, which are very, very popular for different categories of exportable goods from India and where you can sell your goods very profitably in many, many countries. These portals are well-tried, well well-tested. I know the people who are doing business on these portals and making good money, you can check on the portal how many goods have been sold to which countries by the different exporters on these portals. It is absolutely and transparently available on those websites.

As a seller, you can check how many pieces are being sold by other competitors of yours on these portals. So I will now take you to some of these portals apart from the portals that I've already talked about. So let's go to the very popular other websites which are doing a great job for exporters, for selling the goods and services internationally. So, Friends, this is another great web portal for exporters, for exporting their goods to US and European markets especially. But in many other countries, you can export and you can see all the goods that are being already sold on this website. And this is called Etsy dot com. It is very popular among many Indian exporters, especially those who are exporting home furnishings, Durries, Carpets or Ready garments, Special clothing, Ethnic wear and clothing for kids, gift items, handicrafts, self-care items and gift ideas, craft kits, greeting cards, paper products, people are selling face masks, wall decor items gift ideas, outdoor and garden products, self-care products, craft kits.

There are so many items out here on this website. People are even selling art prints and different types of Christmas bells, alphabets, wood coasters, hocus-pocus T-shirts, digital printable posters, you name it, and items are there. These are some of the hand-picked items, as you can see here. So it mentions what is Etsy. It's one of a kind of community. It's a global online marketplace where people come together and make sell and buy different items. It supports independent creators, if you are creating some new designs, you are a good designer, and you can create certain innovative products. So this is a great platform. It has been very well received by the Indian exporters and it talks about the difference between Etsy vis a vis other platforms, so it says that there is no Etsy warehouse. Just millions of people selling the things they love. We make the whole process easy, helping you connect directly with the makers to find something extraordinary.

So for beginners, this marketplace is great and they will teach you, train you, how to improve your sales on Etsy. All these facilities are already there. So there are frequent training workshops on how to sell profitably on Etsy. You can see the different categories here, jewelry and accessories, clothing and shoes, women's living, wedding party toys and entertainment, arts and collectibles, crafts, supplies, and tools vintage items. So there are so many things here. So, for example, if we want to find out some handicrafts, I use the word Indian crafts. So when I write about Indian crafts, you will find that we have vintage Indian arts. Handblock printed fabric and solid copper items. And so many things are there, they're all craft items. And very interesting items, you have door swags, very popular in India, paper toys are there. Indian paintbrushes are there, natural, brass temple, brass items are there you can see here and you have costume jewelry also here. Again, brass items can be seen here, so many different types of items are available here. Trims are there. Wall art is there. Clothing is there. Bright clothing.

Embroidered trims are there. Indian headdress items are there, so many items are there and the prices are good. You can see attractive prices. $25, $250 for Wall-art. $ 16, $3.48, $2.35. $14. So there are a lot of possibilities. And so many people are selling goods here. Wooden handicraft items are also there. Embroidered trims are there. Glass bead items are there. Then you have patchwork furnishing items. But you can see here that the items which are available on this platform are very unique. They are very design-centric, exclusive kinds of items. So that is the differentiation of Etsy. What you can sell on Etsy is unique. Design, focus, premium items, you will see that's why you will see that the prices are very attractive. So you have handmade figurines here, handmade metal wind chimes are there, and cotton sarees are also there, but they're all very exclusive items.

In the next video, I will take you to some of the selected online shops on Etsy to show you what a great export shop looks like.

Now, all these items are offers made by different exporters who have their stores, like on Amazon or the India trade portal and FIEO website. So let's go to this Web store, the name of which is. So here the web store is called Shop. Now, this particular shop is from Aurelia Jaipur, so is a local seller. Now, this person has already made 156 sales and this particular item which is a multicolored flower candle stand, a set of six pieces, and he's selling for $ 26, so this has already made 156 sales on this platform and we can go to this shop of this person, the complete shop.

This is the shop you can see here, it's very similar to the export Webstore, which I explained to you on the Indian Trade Portal FIEO website, and it is very, very similar. Aurelia, Jaipur is the name of the shop and he sells unique handmade products from India. And he's there on Etsy since 2018. And during this period, 156 sales, and the rating is good, you can create different products which you can sell in your store. So this person has put so many items, as you can see here, different types of items, a range of items there. So it looks like he is not a manufacturer. He's only a trader. So this shop sells not only handicraft items, but also garments, and printed t-shirts. And you can see here the Hand and dish soap dispensers, and dinner plates are there. Crockery is there and the designer garments are there. And you can see here that even the table mats are there. Floor mats are there.

This person has got a very good range, as I had explained to you, that you should have a very large range to succeed in online export business. So you can see in this shop, you can see so many different items. And suppose you go to a particular item. So this item has very similar types of pictures you can see here and the details I showed you on the Indian trade portal. So in the Indian Trade Portal also you will have a very similar kind of experience. So he has got like on Indian Trade Portal, but he has got one, two, three, four, five, six, seven photographs of the product, as you can see here. So, so many photographs out there of the same product. And all the details are their length, sizes, width, and material description. It's a very similar detail which I showed you and all the details about the delivery and dispatches from India. OK, so all these kinds of details are available. Even your name will be there on this website with your photograph. As a person who owns this shop, all of this will be there.

So these are the other items of this shop. And it is very, very similar to what I showed you on the Indian Trade Portal FIEO website. And there also you had categories there on your shop. So all these details you can check here and you can create them by signing in, you can create your own. Sign in account on Etsy, and once you create the account, then you are requested to create an export online shop on Etsy. It is not difficult and initially, ETSY does not charge for new exporters. Only when certain sales start happening, they will charge very reasonable percentages of the sales, which is much lower than what Amazon charges. And the results are very good on this website. So you will find that the process of signing in, creating the account, and setting up your shop is very, very similar to what I had already taught you in the earlier episodes when we were discussing setting up your shop on Indian Trade Portal. Very similar. So all the processes are very similar. You have to create an account very similar to how you created your account on the Amazon website.

Very similar. So this is a very, very good option for exporters and some of the people are making very good money out of this portal. So, for example, if we look at some more shops, we see how much they are selling. So, for example, if we go to this particular shop, you will see that this person's already made 666,732 sales. So it's a very large sale with this person has already done on Etsy. So there are examples like this also. The name of this shop is CaitlynMinimalist. Now this exporter is from California US. And the number of sales made by this person since 2014 is very, very large. OK, so there are a lot of exporters from different countries who are making very good sales, a very large number of sales. So these are the products of this shop. You can see it here. So many products out there. Now, this person has got a very large range. That is what I was trying to tell you. Now, this person has something like 1000 different varieties of items to be sold on this export online shop.

That's why this person is making so many sales. So that is the trick, which I explained to you. To make a very large number of sales, you should have a very large pool of product range. OK, so you have, you know, so many different examples here. Suppose you go to Home & living, for example, let us go to home & living and try to see what people are selling, and how much they are selling. So you can see there are different types of products which you can sell here. But most of these products are very exclusive products. So let us let us go to this particular shop. Now, this shop has already made almost 70,000 sales. That's a very large number. Print & Arrow, let us look at this shop. Now, this shop is also from the US only. Print and Arrow. And they have made a very large number of sales.

The shop owner's name is given there. Kayce. So let us look at some more shops. So if we go to this particular shop, which is an Indian Art by Sattvik, you can see it here. Now this particular shop has already made almost 1300 sales, just in one year. as you can see here. Just in one year, they have made this kind of sale and what are the items, these are the items of different types, handicrafts. It's all on Etsy. So many items are there. Almost 300 items are up there in the shop, and because the range is very good, this shop has already made 1300 sales, now 1300 sales do not mean thirteen hundred items, it means thirteen hundred orders. So each order may be of a very good quantity and good price

And it has happened only in one year. And the shop owner's name is Sattvik. So there are many such examples, friends, of people making very good sales on ETSY dot com. And it is a very well-managed export portal, which focuses on sales across the countries. So you can get orders from the US, you can get orders from European countries, and this is very interesting.

It is recommended to explore other online marketplaces. It is better to have online stores in as many portals as possible to increase sales.

Hello, Friends, welcome back to the VJ Exports Mastery Course titled How to Set Up Your Online Export Business Instantly. Friends, this is episode number 15, I'm Dr. Vijesh Jain. In the last so many episodes in this course, I explained to you how you can set up your exports online business almost instantly and I gave you step-by-step procedure of doing the preliminary work for setting up your export shop and step-by-step how you can create your online export store on portals like Indian trade portal FIEO website. Amazon, Amazon Handmade, Etsy dot com. So many other platforms are equally popular and equally effective, where also you can create your online export store almost with the same procedure and with the same steps. So in this last episode of this course, I will take you to some of the other websites where you can create similar export online stores almost instantly. Let's go to some of these very popular stores. So we are on the Shopify blog. Shopify itself is a very good portal where you can create your online store, very similar to what you did on the Indian Trade portal or Amazon or Amazon, handmade, it's very similar.

Then in this article, we can see which are the other alternatives to Amazon, and Etsy, as I've already mentioned to you. Shopify is a very good alternative, but it is not free, so the Monthly plan like Amazon, starts at around 30 dollars per month. Plus, transaction fees, that is called referral fees in the case of Amazon. So in the case of Shopify, it is called transaction fees, and these costs are very similar to what was there on Amazon. I have already explained to you the complete breakdown of different costs which are involved on Amazon. And in Shopify also, it is very similar. Then we have another portal which is called Big Cartel. In the portal, which is called Big Cartel also, you have a monthly plan of around $10 and you can sell 25 products per month in this plan. If you cross this 25-product limit, then you have to pay more. This particular portal is more suitable for artists, crafters, and entrepreneurs. Then there is a third popular export portal which is called Squarespace, and the plan here starts monthly at approximately $ 20 per month, plus transaction fees.

Normally it is said that Squarespace is good for beginners because it has some very good templates and also allows you to import your products, which you already put on the ETSY website, so you can import those data and details, including photographs directly to Squarespace. Then we have another platform which is called Wix, and the monthly plan starts at $ 23 per month, plus transaction fees. And then it has all the different usual features which are found on other similar portals. Then we have another trade portal, which is called Bonanza, which does not charge if there is no sale, but when there is a sale, the seller pays, 3.5% of the final sale price, including shipping with a minimum amount payable to Bonanza at $0.5. So for beginners, this is a good trade portal because the charges of the portal, are not very much. It is just 3.5%. So it's a good option. And the focus of this platform is, again, arts, crafts, and collectibles. And you can create a standalone online store like almost all other portals, great portals, which allow you to set up a standalone online store or online shop like on Etsy or Amazon or Indian Trade Portal In Bonanza, also, you can import your templates, products, details that are direct to Bonanza.

Then we have another portal, which is called ArtFire Here also monthly plans start at around five dollars per month. There are per-item listing fees and final valuation fees. This valuation fee is very similar to referral fees on Amazon. So it is not very different. So I have already talked about Amazon Handmade. I mentioned to you that the amount that is shared with Amazon Handmade is comparatively less than the normal Amazon. And here it is, a 15 % referral fee and the minimum amount payable to Amazon for each sale is $1. So in the case of Amazon HM, as I had already mentioned to you, there are no upfront fees or monthly fees. So you save on that. So you simply pay a 15 percent referral fee. Then you have another TRADE PORTAL, which is called Zibbet and the monthly plan starts at $5 per channel. So these details were given by Stephanie Vozza on Shopify Blog, and this information is very useful. So you can try all these different international trade platforms and you can use the skills that you learned in this course to try to set up your export online store on all these popular international trade portals.

Friends it was a long journey with you, and I'm sure you have been able to imbibe the exporting skills and how to set up your export online store instantly. I'm very sure that you will start working on getting your product range, collecting data, collecting photographs, videos, and technical specs, and starting building your online export store on the Indian trade portal under the FIEO website which is available free of cost. So please refer to this course, to your friends and contacts for their benefit. Thank you very much.

Congratulations on completing this revolutionary course on setting up your online exports business. Good luck with your new online export business.

As a free bonus for completing this course, I am pleased to share a complimentary copy of an eBook written by me for the students of this course. The title of the ebook is - How to set up exports and imports business in India - Step by Step.

Please do not forget to give your rating for this course if not yet rated. It helps

Hello and welcome, and thank you so much for completing this amazing course.

I truly appreciate the time and effort you have invested in developing all types of skills, whether related to export documentation, compliance, international regulations, logistics, or global marketing strategies.

In this short bonus video lecture, I want to share with you a few optional ways you can continue your learning journey, access additional resources, and stay connected with me for future guidance, all while remaining fully compliant with Udemy policies.

If you want to continue receiving educational content on exports, global compliance updates, HS code classification tips, EU/US regulations, logistics strategies, and real-world case studies, you are welcome to connect with me on LinkedIn.

I regularly post export-related insights, free updates, and practical examples that many learners find very useful.

Again, this is completely optional, but if you would like to connect, this is my LinkedIn profile: LinkedIn.com/in/vijeshjain. Along with my activities on LinkedIn, YouTube, Instagram, and many other social media platforms, I frequently share publicly available articles, guidance notes, and updates related to topics such as documentation and compliance, Indian and international customs rules, labeling requirements, global market trends, and policy changes in the EU, USA, UK, and Middle Eastern regions, as well as best practices for exporters.

These free resources can help you stay informed and confident as your export business grows.

For learners who need personalized clarity on specific export matters, such as HS decisions, regulatory compliance, product classifications, labeling reviews, customs queries, international market strategies, or even Amazon US product launch advisory, I also provide such guidance outside Udemy.

If you ever require any of this tailor-made support, you may contact me directly. My email ID is vijesshjain@gmail.com.

Please note that this is only an optional way to reach me outside Udemy, and it is not required to complete this course. It is also not part of the Udemy purchase for this course, which keeps this message fully compliant with Udemy policies.

In addition, I want to cordially invite you to my Discord Knowledge Hub, which has several channels, including the Q&A section, discussion channel, discussion lounge, video lectures channel, and announcement channel. No registration is required to access this knowledge hub or any of these channels.

Simply click the invite link, which is also provided in the resource section of this lecture, and you can access my Discord Knowledge Hub.

Before I close, I want to sincerely thank you once again for joining this course.

I truly hope that this specialized training has added real value to your knowledge base and to your professional journey in international trade.

My mission is to help learners navigate exports more confidently, whether it is compliance, export documentation, import documentation, logistics, or expanding into global markets.

I wish you tremendous success in your future business endeavors, and I look forward to staying connected with you on your path ahead.

Thank you once again, and all the best in your international journey.

Take care of yourself, and see you in another course in this course series.

Dear Learner,

Thank you for completing this course. I appreciate your time, dedication, and interest in strengthening your knowledge of export documentation, compliance, HS classification, logistics, and global market strategy.

This Bonus Section offers optional ways to continue your learning journey, stay connected, and access additional guidance outside Udemy.
Everything here is completely optional, not required to complete the course, and not included in your Udemy purchase, in full compliance with Udemy policies.

1. Connect With Me on LinkedIn (Optional)

If you'd like to follow my educational posts, updates, and insights on global trade, compliance, and international markets, you can connect with me on LinkedIn:

LinkedIn (Optional):
https://www.linkedin.com/in/vijeshjain/

I regularly share free content, industry news, case studies, and compliance tips useful for exporters and global professionals.

2. Visit My Udemy Instructor Profile (Optional)

If you’d like to explore more of my courses on international trade and global business:

Udemy Instructor Profile (Optional):
https://www.udemy.com/user/vijesh-jain-4/

You can browse additional courses, all focused on simplifying global trade and helping professionals succeed in international markets.

3. Optional Personalized Guidance Outside Udemy

If you ever need individual clarity on export documentation, HS code decisions, customs queries, EU/US/UK/UAE compliance, labeling reviews, market-entry strategy, or Amazon USA marketplace compliance, you may reach out to me directly:

Email (Optional):
vijeshjain@gmail.com

Additional Educational Video Resources at YouTube: https://www.youtube.com/@VijeshJain0506

This is only an optional way to connect and is not required for completing the course.

4. Join the Free Discord Knowledge Hub (No Signup Required)

To support continuous learning, I’ve created an open-access Discord Knowledge Hub for all students.
You can join anytime to access discussions, free resources, shared insights, and regular updates.

Join Discord Knowledge Hub (Optional, No Registration Required):
https://discord.gg/wHgqdYe6tz

This community is free, optional, and designed to help learners share knowledge and stay updated with global trade trends.

5. Free Public Resources for Ongoing Learning

I regularly share publicly accessible updates on topics such as:

• HS classification best practices

• Compliance rules for the USA, EU, UK, and UAE

• Labeling and documentation tips

• Customs procedures

• Market-entry insights

• Global trade risks and opportunities

These resources are available on my social channels and are fully free for learners.

You can also join my optional LinkedIn Newsletter - The Management Playbook at

https://www.linkedin.com/newsletters/the-management-playbook-7065900250162483200/

Thank You & Best Wishes

Thank you once again for learning with me. I hope this course has added clarity and confidence to your global trade journey. I look forward to staying connected and supporting your continued growth.

Wishing you success in all your international business endeavors.

Warm regards,
Vijesh Jain
Export–Import Consultant & Trainer
VJ Global Academy