This course introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition.
By the end of the course, students should be able to:
1.What is Strategic Management
2. Explain What is a Strategy
3.Recognize the different stages of industry evolution and recommend strategies appropriate to each stage.
4 Appraise the resources and capabilities of the firm in terms of their ability to confer sustainable competitive advantage and formulate strategies that leverage a firm’s core competencies.
5. Distinguish the two primary types of competitive advantage: cost and differentiation and formulate strategies to create a cost and/or a differentiation advantage.
6. Formulate strategies for exploiting international business opportunities including foreign entry strategies and international location of production.
7.Describe the Factors of SWOT Analysis
8.Explain Porter’s Five Forces Model of Competition
9. Demonstrate the ability to think critically in relation to a particular problem, situation or strategic decision through real-world scenarios.
10.Recognize strategic decisions that present ethical challenges and make appropriate recommendations for ethical decision-making.