Learn how to create your NFT marketing strategy from zero.

Name: Learn how to create your NFT marketing strategy from zero.
Rating: 4.4 (274 reviews)

This course will give you tools, and methods to successfully market, and sell your NFTs. No previous experience needed.

Created byDaniel Vaczi

Last updated 1/2022

English

What you'll learn

Learn how professional marketers plan their marketing activities.
Understand How and Why the NFT space is different and why you need to adapt your marketing strategy..
Get introduced to a new NFT marketing framework and strategy.
Learn how to use social media effectively for your NFT marketing.
Learn about PR networks and influencer marketing.
Understand why content marketing is important.
Learn other factors that influence your marketing success.
Build your own marketing plan using templates and methods provided by the course.
Track your progress and sales using simple reporting templates.

Course content

11 sections • 51 lectures • 3h 35m total length

Let me introduce myself.2:57
Course content.2:40
Learn to build your NFT marketing strategy from zero by understanding why traditional marketing fails for NFTs and applying social media, content marketing, and a step-by-step system with templates.
Disclaimer.3:45
Learn to build an NFT marketing strategy from zero for individuals and small groups, focusing on practical platform use and optimizing your Twitter profile.

Section introduction.1:39
Identify your NFT target audience and the motivations behind purchases to tailor your posts, videos, and comments for better engagement. Explain why traditional marketing won't work for NFTs.
Overall look at our audience.4:29
Identify the two main NFT buyer segments: crypto investors and collectors, and their motivations, while focusing on US and UK markets and building a strong follower base.
Who buys NFTs?7:15
Analyze UK and US investor profiles to understand buying power and NFT investment ranges. Target your marketing by demographics, age, gender, and location to optimize pricing and reach.
Why people buy NFTs?2:47
Why traditional marketing doesn't work for NFTs?2:37
Section Summary.1:24
Why traditional marketing doesn't work for NFTs?

Section introduction.1:04
Explore how to adapt elements of the traditional marketing planning model and a simplified marketing funnel to shape your NFT marketing strategy, with templates built around the funnel.
Traditional marketing planning model.11:54
Traditional marketing funnel.14:26
Section summary.1:28
Adapt traditional marketing planning elements into an NFT strategy, map the NFT buyers' journey with the marketing funnel, and apply channel-specific tactics for each stage.
Traditional marketing planning.

Section introduction.0:58
Social media priority list.6:37
Twitter and best practices.15:35
Reddit and best practices.3:52
Discord and best practices.6:28
Learn how to navigate discord for NFT marketing, join key NFT and marketplace communities, use chat rooms for promotion and collaboration, and share social posts to attract investors.
Facebook and best practices.5:16
Instagram and best practices.8:47
Build your NFT marketing strategy on Instagram by posting 2-3 times per week, engaging with followers, and using stories, reels, and IGTV while avoiding spam and fake followers.
Website best practices.3:31
TikTok and best practices.2:55
Master TikTok best practices for NFT marketing with fast-paced, funny educational videos and behind-the-scenes content. Use stitches and duets, and optimize posting times while the platform evolves.
YouTube and best practices.2:49
Use YouTube as a video depository for NFT creators, posting short 1–3 minute clips and longer versions, repurposing content, and adding royalty-free music with simple editing in iMovie.
Section summary.0:55
Identify and prioritize the right channels, post at optimal times, and tailor content formats for each audience to strengthen your nft marketing strategy across social media and website.
Social media channels and corresponding best practices.

Section introduction.1:13
Content marketing tips.6:17
Resources and examples.9:44
Explore practical NFT marketing resources and examples, including using pexels for visuals, bensound for royalty-free music, crediting authors, editing with iMovie, and sharing to boost engagement and sales on OpenSea.
Section summary.1:31
Develop your NFT marketing strategy from zero by creating authentic artist-centered content, repurposing old photos and stock footage, tailoring content for each channel with royalty-free music, and posting consistently.
Content marketing.

Section introduction.0:37
A 4-steps approach to your NFT marketing.4:16
Audit your current digital presence with a four-step NFT marketing process to establish a measurable starting point. Prepare weekly and optional monthly plans, execute them agilely, and continuously measure campaigns.
Step 1: Social media audit.4:40
Step 2: Creating your marketing plans.4:26
Step 3: Execute your NFT marketing plans.1:53
Execute your NFT marketing plans with timely, aligned content and push the button, using later.com for up to 30 free posts and Twitter Fall to monitor NFT mentions.
Step 4: Measure and optimize.3:11
Section summary.1:14
Learn to prepare online channels and content, plan posts and marketing activities, and execute a consistent strategy, measure success, and optimize to grow your marketing journey.
Creating your NFT Marketing strategy.

Social media and sales report templates.0:02
Learn about Instagram analytics: https://help.instagram.com/1533933820244654
Learn about TikTok analytics: https://www.tiktok.com/creators/creator-portal/en-us/tiktok-content-strategy/understanding-your-analytics/
Learn about Twitter analytics: https://analytics.twitter.com
Learn about YouTube analytics: https://support.google.com/youtube/answer/9002587?hl=en
Planning templates.0:09

Requirements

No previous marketing experience is required.
Have a basic understanding of social media platforms such as twitter, instagram, etc.

Description

This course will take you through the full journey of marketing audit, marketing planning, execution, and campaign result analysis. We will fully equip you with easy-to-follow methods, step-by-step guides, and templates so you can progress really fast with your own NFT marketing. We also included suggested duration for each task so you don’t spend more time on them than required.

The course also covers best practices when it comes to social media (Twitter, Instagram, Facebook, Reddit, Discord, TikTok, YouTube), PR, influencer, and content marketing. You will also learn how to save time, and how to use marketing channels the most effective way. In addition, if you have some budget, then we will show you how to spend it smartly.

We will show you how to automate some of the tasks you do so you can focus on other important tasks.

The course also covers some topics that are not readily available elsewhere. Such as how NFT marketplaces rank NFTs, and what factors you need to consider to increase the visibility of your NFT on e.g. OpenSea.

The course is designed for beginners and intermediate marketers. However, there will be interesting new methods even for seasoned marketing professionals.

This course is a one-stop-shop for all your NFT marketing requirements.

Who this course is for:

This course is for NFT artists and small NFT project teams who want to start selling their NFTs.
For NFT artists and small teams who started their marketing but not getting their sales.
Also this course is great for marketing professionals who want to understand how and why NFT marketing is different from traditional online marketing.

Learn how to create your NFT marketing strategy from zero.

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 9min

Why traditional marketing strategy doesn't work for NFTs?6 lectures • 20min

Traditional marketing planning.4 lectures • 29min

NFT marketing strategy planning.6 lectures • 18min

Social Media channels and corresponding best practices.11 lectures • 58min

Online PR and Influencer marketing.4 lectures • 20min

Content marketing.4 lectures • 19min

Planning, creating and executing your NFT marketing strategy.7 lectures • 20min

Other important aspects.3 lectures • 20min

Templates.2 lectures • 1min

Requirements

Description

Who this course is for: