Sell More Products without Facebook Ads or PPC Advertising
4.6 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,577 students enrolled

Sell More Products without Facebook Ads or PPC Advertising

Create Effective Listings for Free to Sell New & Used Items on Facebook, Ebay, Etsy & Craigslist (That Actually Work!)
4.6 (20 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,577 students enrolled
Created by Kenn Crawford
Last updated 2/2019
English
English [Auto]
Current price: $31.99 Original price: $49.99 Discount: 36% off
14 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 2 articles
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create Better Ad Listings and Marketplace Posts that Grab People's Attention!
  • Take Higher Quality Pictures that Sell Products (regardless of what camera you're using)
  • Write Emotion-Based Descriptions that Work
  • How to Write about Benefits instread of just the Features
  • Understand How Pricing Really Works
  • How to Deal with Buyers to Create Successful Transactions More Often
  • How to Better Protect Yourself and your Items (Online and Offline)
  • Learn the Do's and Don'ts of Shipping
Requirements
  • No Previous Sales Experience Required
  • You should have a basic understanding of how to transfer images from your camera or cellphone to your computer
  • Students should know how to do a basic search on websites like Google, eBay, Amazon, etc.
Description

Join the more than 2,700 students learning from our courses!

There is NOTHING like this course on Udemy! One student wrote: "Woo-HOOOO! This SO works!" She went on to say "I just re-posted an ad that had been running on CraigsList for 80 days. I made some small changes and it sold in four hours!" - People say the proof is in the pudding... well I guess she pretty much summed up whether or not you'll find this course helpful.

If you're looking to build a second income selling new or used items online, or maybe you just want to clear the clutter from your home, your success depends entirely on your ad (also known as a listing or notice) because if no one clicks your listing, then it doesn't really matter how good the item or product is that you're selling or even how great the price is... if no one clicks your listing, you can't sell it! Let me show you how to create effective ads that get attention... and results!

I've been buying and selling used items for years because I know that One's Man's Junk Really is Another Man's Treasure. Like the time I was going to throw away an old car EQ that had been collecting dust for years, but I decided to list it on a Buy & Sell website to save me a trip to the recycling depot. I figured if I could get ten bucks for it I would be happy - it not sold right away, I pocketed 80 dollars for it! Not bad for something I was going to throw away!

One of the things I learned over the years is Selling Items Online IS DIFFERENT Than Selling Face to Face because your Ad Listing is the only information potential buyers have when it comes to purchasing decisions. Your Ad can work for you, or against you! By the time you finish this course, you'll know how to create effective ads that get attention… and results!

Each Section will Focus on One Key Area, and I break the lessons down into everyday language to help you understand why it is so important, and how you can use it to improve your own selling efforts. Topics we'll cover include:

  • The importance of proper images

  • How to take better pictures regardless of what camera you are using.

  • How to price your items so you don't miss a sales opportunity.

  • How to write emotional descriptions that appeal to the buyer's various senses.

  • How to generate more traffic to your ad without spending money on Facebook or Google Ads.

  • Plus other tips, techniques and best practices.

Included with this course are my two eBooks: "Selling Online, a Reality Checklist" and "Writing Descriptions that Sell."

I created this course because I kept seeing and reading the same problems over and over again when I was looking for items online. You'll learn how to avoid those costly mistakes without having to go through years of trial and error.

Enroll in my course today and start improving your sales success tomorrow!


______________________________________

PLEASE NOTE:  The original name of this course was "The Buy & Sell Money Tree" and most of our videos have been branded with that name. However, Udemy changed its policy and no longer allowed course titles to contain the word "money." As such, only the course title has been changed, everything in the course itself is the exact same!

Who this course is for:
  • If you're interested in making extra money by selling your used items on Facebook, Craigslist and other Buy & Sell sites, this course is for you!
  • I designed this course for everyday people who are new to selling online but not sure where to get started.
  • If you have some experience selling online, this course will help you create more Effective Ad Listings to generate more sales
  • This course may not be for you if you're a professional sales person or internet marketer looking to learn advanced selling techniques or SEO strategies.
Course content
Expand all 26 lectures 01:58:42
+ Introduction
3 lectures 09:30

"One man's junk is another man's treasure" still holds true to this day... things I planned on throwing away, or were just sitting around collecting dust, sold rather quickly. I've made a lot of money selling used items online and you can too.

If someone can benefit from your used item, and you make money selling it, everyone's a winner! In this course you'll learn how to create more effective ads that get attention...and results!

Preview 03:19

If you're new to distance education you should find the tips in this document helpful. If you've taken online courses in the past, this quick refresher should be equally as helpful.

Best of luck with your online studies,
Kenn

Preview 05:34

Just a quick note on the Udemy review system.

Preview 00:37
+ Pictures Sell Products
3 lectures 16:41

Good, Clear Images can Make or Break the Effectiveness of your Ad.

Why do you think advertisers spend so much money on professional photographers?

Because pictures sell products!

In This Lesson You Will Learn...

- How to get higher quality and more serious replies to your Ads.

- How to take better quality images regardless of what camera you are using.

- How to use light to help you capture better quality images.

- How to plan your shots to create Ads that are more visually appealing.

- Why your background could be confusing potential buyers.


Preview 08:49

You Don't Have to Be a Professional Photographer to take a Descent Photograph

Good images are created when you plan, shoot, make adjustments, then shoot again.

In This Lesson You Will Learn...

- How to make sure your background is not distracting.

- Whether or not you should show any flaws your item may have.

- Why good, clear images instills confidence.

- How to stage your item to make it more visually appealing.

- What zoom you should and should not use.

- The best way to preview your images during the shoot.

- How not having pictures can force buyers to leave your page.

- Whether or not you should use stock images.





Pictures Sell Products - Part 2 of 2
07:52

Camera settings, using angles, how to hold the camera, building a reflector and more are covered in this quick guide.

How to Take Better Pictures
4 pages
Knowledge Check - Pictures Sell Products
4 questions
+ Writing Descriptions that Sell
3 lectures 15:20

A Picture may be Worth a Thousand Words, but...

Your Ad still needs a proper description to help the buyer visualize owning and benefiting from your item.

In This Lesson You Will Learn...

- How powerful the written word really is, and how to use that power.

- Real-world examples of what not to do when writing descriptions

Writing Descriptions that Sell - Part 1 of 2
07:31

Shopping Online is Different than Brick-and-Mortar Stores.

Never underestimate the power quality descriptions have on purchasing decisions.

In This Lesson You Will Learn...

- How to use Emotional Descriptions to draw potential buyers in.

- Samples of descriptive words that appeal to the various senses.

- What your Ad's goal really is.

- The difference between Features and Benefits.

- A real world example of how to turn a negative into a posutive.


Writing Descriptions that Sell - Part 2 of 2
07:49

This guide will show you how I used an Amazon listing to kick-start writing my own description.

How to Write Better Descriptions
3 pages
Knowledge Check - Writing Descriptions that Sell
4 questions
+ Dealing with Buyers
2 lectures 09:50

A business without customers is like a window without glass.

It just doesn't make sense. If we want customers, we have to do everything we can to draw them in, and then work even harder to sell to them, and dealing with some of those people is easier said than done

In This Lesson You Will Learn...

- Why you should note your preferred method of contact.

- Why to check your email even if you prefer to be contacted by text or phone.

- The 3 steps to proper phone technique.

- Why you shouldn't try to sell over the phone or through email.

- What to do when you sell your item.

- Examples of what to expect when people contact you.

Dealing with Buyers
09:50

Hate haggling?

That's okay, many people do, but it's not as difficult as you may think. If you want to make sure you always get paid a fair price, you cannot let potential buyers dictate your price.

The most important thing you can remember Is: You are in charge! No one can MAKE you take less than your asking price.

In this guide you will learn how I deal with buyers when they call or email me, and how I use the "Alternate Close" technique to steer the conversation away from price before the even have a chance to ask.

I also break down my responses so you know exactly why I say the things I say to steer the conversation towards my ultimate goal... to get that person to meet with me so the 'puppy Dog Close" can work its magic!

Haggling 101
7 pages
Knowledge Check - Dealing with Buyers
3 questions
+ Effective Pricing
2 lectures 06:53

You Want How Much?

What you want to get and how much people are actually willing to pay are not necessarily the same thing.

In This Lesson You Will Learn...

- Why you should expect people to ask for a better price.

- What to say if you don't want to negotiate.

- Real-world examples of how not to price an item.

- How not to scare people away with negativity.

- How and where to find the current market value is for the item you are selling.

- If you should you price high, low or somewhere in the middle.

- A real world example of how I made something worth owning before I gave them the price.\

Better Pricing Strategies
06:53

In this guide you'll dive deeper in to how to set your price.

We'll go over how to cover your costs, why prices that are too high, or too low, can hurt your chances of selling it, as well as the importance of knowing your customer.

How to Price your items
4 pages
Knowledge Check - Effective Pricing
3 questions
+ Generating Traffic
3 lectures 10:20

The Best Ad in the World is Completely Useless...

If Nobody Sees It!

In This Lesson You Will Learn...

- Why you want to generate more traffic to your Ad.

- How to use social media to generate free traffic without getting flagged as spam.

- How to use Facebook Groups to generate more traffic.

- Bumping your Ad without getting banned from the group.

Generating Traffic - Part 1 of 2
07:14

The Internet makes reaching a lot of people easy..,

But why would you want to reach them if they will not buy?

In This Lesson You Will Learn...

- How to target your efforts to reach people who are more inclined to buy the item you are selling.

- How to answer questions potential buyers may have.


Generating Traffic - Part 2 of 2
03:06

In this guide you'll discover how Facebook Groups have an advantage over sites like Kijiji, and why even people who live in a small town should be using Facebook Groups.

Traffic Addendum
2 pages
Knowledge Check - Generating Traffic
3 questions
+ How to protect yourself (online and offline) and when you have to ship your item
3 lectures 08:34

Safety Should Always Come First!

Especially when doing business with complete strangers.


In This Lesson You Will Learn...

- How to Protect Yourself, both online and offline.

- How to avoid common scams.

- A real-world example of when I refused to ship it and why.

- Why you should never sell and send items C.O.D.

- The best place to sell if you want to ship items.

- The place place to meet buyers to finalize the transaction.

- How to block unwanted text messages.

- Why letting people come to your home to buy the item is a bad idea.



Safety and Shipping
08:34

In this guide you'll learn how online scammers can prey on your emotions to trick you into giving them your personal information... and your money.

Be Aware of Online Scams
1 page
Knowledge Check - Safety
3 questions

A short but true story about spam.

Practicing What I Preach - A True Story
2 pages
+ The BUY Part of Buy and Sell
3 lectures 01:11

Do you know what the #1 rule is when it comes to flipping used items into cash?

This lesson tells you what it is, and why you should not try to flip unfamliar items.

The BUY Part of Buy and Sell
2 pages

From Rags to Riches. The story of how one couple quit their day jobs to sell used items full-time.

You can make a living Buying and Selling used items
IFrame

A short note about the missing video in the previous lecture

The Missing Video
01:11
+ BONUS Content
3 lectures 00:00

Here is your downloadable copy of my ebook, Selling Online - A Reality Checklist.

Selling Online, a Reality Checklist (eBook)
5 pages

Here is your downloadable copy of my ebook, Writiing Descriptions that Sell.


Writing Descriptions that Sell (eBook)
8 pages

Want to do more with your images than what Windows Paint or iPhoto can do?

Welcome to GIMP, a Completely Free image editor that runs on Windows and Mac computers.

Free Photo Editor
1 page
+ That's a Wrap
1 lecture 01:22

No course would be complete without a final exam.

Final Exam
1 question

I hope you enjoyed taking this course. More importantly, I urge you to take what you have learned and apply it to your own selling efforts today. Remember, you don't have to live in a big city to take advantage of local Buy & Sell websites - I live on an island and my hometown has less than 20k people, and I have made a lot of money selling used items locally... and you can too!

Don't be like those 70% who are not making extra money selling used items simply because they just never got around to it yet... take action today! It's a 30 Billion dollar per year industry, which means there's a lot of people out there who are ready, willing and able to buy... they just need someone to buy from. So why not you?

If you have any questions I am here to help. Post them in the discussion section and I'll get back to you as soon as possible. Now go create that Ad!


Before we part ways I just wanted to say...
01:22