Google Tag Manager (GTM) Training Course - From Zero to Hero
What you'll learn
- Learn & Understand and Use Google Tag Manager with confidence
- Learn how to deploy various tags and track them in Google Analytics 4 (GA4)
- Achieve Google Analytics 4 Event Tracking with Paramaters
- Learn how to use Data Layer to track certain actions
- Become confident in using Google Tag Manager
- Learn DataLayers in Google Tag Manager Course
- Track YouTube Video using Google Tag Manager
- Import and Export Tags from one account to another
- You should know very basic HTML
This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.
I am very confident that you will love this course.
I take a personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me. Let's get started!
Note: The course has been updated. All the lessons have been re-recorded with GA4 examples.
In this course, you will learn everything you need to get started and use Google Tag Manager with confidence.
Fundamentals and Essentials of Tag Manger (Applies to any tag manager)
Signing up for Google Tag Manager
Details of Google Tag Manager Interface
How to setup Google Tag Manager for Google Analytics and track page views
How to setup external link tracking as Events in Google Analytics via Google Tag Manager
How to setup Button click tracking in Google Analytics
Deploy GTM in WordPress
Understand and use the Data Layer in Google Tag Manager
Pushing dynamic values and custom events in DataLayer
Measuring page scroll depth - see how far users scroll on long and wide pages.
Track any element on the page to see if users are looking at that or not.
Google Ads conversion tracking
Export and Import the Google Tag Manager container to share tags, triggers, and variables between accounts.
More to be added soon
I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.
New tracking examples are added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.
Here is what some of the students are saying:
Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on Udemy to teach me this and NOTHING came close to what Anil delivered in this course! I don't usually rate courses and place comments but I will make an exception in this case. The phenomenal class covers everything, & well worth the money!
Kate Proyka - The course is well structured, and clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high-performing Digital Marketers and Analysts. I understand both the technology and marketing side of the business. I have dealt with many analytics technologies way before Google Tag Manager existed and know the inner working of Digital Analytics.
In addition, I have developed various courses and taught students from all over the world. I am an online instructor for the University of British Columbia (Canada), the University of Washington (USA), Bellevue College (USA), and the Digital Analytics Association.
I have an engineering degree and an MBA.
Who this course is for:
- Anyone who is in Digital Analytics
- Anyone who is in Web Analytics
- Anyone who is in Digital Marketing
- Anyone who wants to learn Google Tag manager
Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.