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2021-01-17 21:32:14
30-Day Money-Back Guarantee

This course includes:

  • 3 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • 1 practice test
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Analytics & Automation Google Tag Manager

Google Tag Manager (GTM) Training Course - From Zero to Hero

Google Tag Manager (GTM) with Google Analytics includes event tracking
Bestseller
Rating: 4.6 out of 54.6 (1,655 ratings)
9,509 students
Created by Anil Batra
Last updated 10/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn & Understand and Use Google Tag Manager with confidence
  • Learn how to deploy various tags and track them in Google Analytics
  • Achieve Google Analytics implementation Mastery
  • Learn how to use Data Layer to track certain actions
  • Learn how to deploy Facebook pixel via Google Tag Manager
  • Become confident in using Google Tag Manager
  • Learn DataLayers in Google Tag Manager Course
  • Track YouTube Video using Google Tag Manager
  • Import and Export Tags from one account to another
Curated for the Udemy for Business collection

Requirements

  • You should know very basic HTML
  • Some understanding of JavaScript

Description

This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

I am very confident that you will love this course.

I take a personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me.  Let's get started!

In this course, you will learn everything you need to get started and use Google Tag Manager with confidence.

  1. Fundamentals and Essentials of Tag Manger (Applies to any tag manager)

  2. Signing up for Google Tag Manager

  3. Details of Google Tag Manager Interface

  4. How to setup Google Tag Manager for Google Analytics and track page views

  5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager

  6. How to setup Button click tracking in Google Analytics

  7. Track JavaScript errors using Google Tag Manager ( GTM)

  8. Deploy GTM in WordPress

  9. Understand and use Data Layer in Google Tag Manager

  10. Pushing dynamic values and custom event in DataLayer

  11. Measuring page scroll depth - see how far users scroll on long and wide pages.

  12. Tracking if users look at particular elements such as section, image, banner etc on the page

  13. Track user engagement with YouTube videos embedded on your pages.

  14. Google Ads conversion tracking

  15. Export and Import Google Tag Manager container to share tags, triggers, variables between accounts.

  16. More to be added soon

I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.  

Here is what some of the students are saying:

Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on udemy to teach me this and NOTHING came close to what Anil delivered in this course! I dont usually rate courses and place comments but I will make an exception in this case. Phenomenal class, covers everything, & well worth the money!

Kate Proyka -  The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.


Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:

  • Anyone who is in Digital Analytics
  • Anyone who is in Web Analytics
  • Anyone who is in Digital Marketing
  • Anyone who wants to learn Google Tag manager

Featured review

Eduardo Dohrmann
Eduardo Dohrmann
41 courses
6 reviews
Rating: 5.0 out of 5a year ago
The one course to have on Udemy if you know nothing about tracking and want to become a pro. Anil is an authority in the area and this is evident in the way the whole course is carried out. Yes it is fast-paced but this helped me think harder and quicker ( as it is a video lecture I could go back as many times as I wanted). I solved a critical client issue by using the events feature taught in the course. Thanks Anil

Course content

3 sections • 26 lectures • 3h 4m total length

  • Preview01:31
  • Preview00:51
  • What is a Tag and a Tag Manager
    Preview02:44
  • How Google Tag Manager Works
    Preview02:05

  • Preview03:30
  • Installing Google Tag Manager on WordPress sites and blogs
    03:59
  • Preview02:09
  • Google Tag Manager Admin Panel Overview
    07:57
  • Workspace Panel Overview (Updated)
    11:38

  • Important Note: (New Lecture) - Google Tag Manager Preview
    11:46
  • Implementing Google Analytics Tags
    11:16
  • Tracking External Link clicks in Google Analytics via GTM
    09:22
  • Track button clicks in Google Analytics
    05:28
  • Tracking Downloads as Virtual Page views in Google Analytics
    05:12
  • Capture JavaScript Errors with Google Tag Manager
    06:59
  • Introduction to Data Layer (New Lecture)
    11:00
  • Using Data Layer with Google Tag Manager (Updated)
    12:04
  • Dynamic data addition in Data Layer and using custom event in GTM
    10:19
  • Using Custom HTML tag and Data Layer to track Contact Form 7 (WordPress plugin)
    11:44
  • Tracking Scroll Depth on pages
    07:49
  • Tracking if users are viewing a particular section, image, banner etc.
    09:53
  • Tracking embedded YouTube videos with Google Tag Manager
    08:12
  • Google Ads Conversion Tracking
    17:41
  • Share Containers - Export and Import Google Tag Manager Containers
    08:28
  • More to come
    00:51
  • Practice Test
    5 questions
  • Bonus Lecture
    00:25

Instructor

Anil Batra
Speaker, Best Selling Instructor, Author and Executive
Anil Batra
  • 4.3 Instructor Rating
  • 4,459 Reviews
  • 30,292 Students
  • 25 Courses

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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