Google Tag Manager (GTM) Training Course - From Zero to Hero
4.4 (1,390 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,004 students enrolled

Google Tag Manager (GTM) Training Course - From Zero to Hero

Google Tag Manager (GTM) with Google Analytics includes event tracking and Facebook Retargeting/Remarketing Pixel & Tag
4.4 (1,390 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,004 students enrolled
Created by Anil Batra
Last updated 7/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • 1 Practice Test
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn & Understand and Use Google Tag Manager with confidence
  • Learn how to deploy various tags and track them in Google Analytics
  • Achieve Google Analytics implementation Mastery
  • Learn how to use Data Layer to track certain actions
  • Learn how to deploy Facebook pixel via Google Tag Manager
  • Become confident in using Google Tag Manager
  • Learn DataLayers in Google Tag Manager Course
  • Track YouTube Video using Google Tag Manager
  • Import and Export Tags from one account to another
  • You should know very basic HTML
  • Some understanding of JavaScript

This course will cover every thing you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.

I am very confident that you will love this course.

I take personal interest in your success so if get stuck or want something that is not covered in the course then feel free to reach out to me.  Let's get started!

In this course you will learn everything you need to get started and use Google Tag Manager with confidence.

  1. Fundamentals and Essentials of Tag Manger (Applies to any tag manager)

  2. Signing up for Google Tag Manager

  3. Details of Google Tag Manager Interface

  4. How to setup Google Tag Manager for Google Analytics and track page views

  5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager

  6. How to setup Button click tracking in Google Analytics

  7. Track JavaScript errors using Google Tag Manager ( GTM)

  8. Deploy GTM in WordPress

  9. Understand and use Data Layer in Google Tag Manager

  10. Pushing dynamic values and custom event in DataLayer

  11. Deploy Facebook Conversion and Re-targeting Pixel to drive higher conversions

  12. Facebook event tracking to track specific actions on your site and create targeted list based on those actions.

  13. Measuring page scroll depth - see how far users scroll on long and wide pages.

  14. Tracking if users look at particular elements such as section, image, banner etc on the page

  15. Track user engagement with YouTube videos embedded on your pages.

  16. Google Ads conversion tracking

  17. Export and Import Google Tag Manager container to share tags, triggers, variables between accounts.

  18. More to be added soon

I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.

New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.

Note: You will need basic understanding of HTML and JavaScript to use some advanced tracking using GTM.  

Here is what some of the students are saying:

Troy - AWESOME COURSE! I bought like 4 courses (including stuff for google tag manager) on udemy to teach me this and NOTHING came close to what Anil delivered in this course! I dont usually rate courses and place comments but I will make an exception in this case. Phenomenal class, covers everything, & well worth the money!

Kate Proyka -  The course is well structured, clear and covers all elements of the tool. There are several examples which can be easily implemented and make sense.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:
  • Anyone who is in Digital Analytics
  • Anyone who is in Web Analytics
  • Anyone who is in Digital Marketing
  • Anyone who wants to learn Google Tag manager
Course content
Expand all 27 lectures 03:09:58
+ Google Tag Manager Signup and Interface Overview
5 lectures 29:13

This lecture shows you step to add GTM to your wordpress site or blog.  If you are not using wordpress or can figure out steps from last lecture then you can skip this lecture.

Installing Google Tag Manager on WordPress sites and blogs
Google Tag Manager Admin Panel Overview
Workspace Panel Overview (Updated)
+ Implementing Tags via Google Tag manager
18 lectures 02:33:34
Implementing Google Analytics Tags

Learn how to deploy a Google Analytics tag to track external link clicks via Google Tag Manager.

Tracking External Link clicks in Google Analytics via GTM

You will learn how to deploy a tag via Google Tag manager to track button clicks, as events, in Google Analytics.

Track button clicks in Google Analytics

This lectures shows how you can deploy a Google Analytics tag to track downloads as virtual page views.

Tracking Downloads as Virtual Page views in Google Analytics

This lecture will show you how to find and capture JavaScript errors with Google Tag Manager (GTM) and send them to Google Analytics.

Capture JavaScript Errors with Google Tag Manager

To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer.  Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Google Tag Manager can easily pull information that is available in data layer. 

Introduction to Data Layer (New Lecture)

In this lecture, you will learn what a data layer is and how you can use it in Google Tag Manager.

Using Data Layer with Google Tag Manager (Updated)

On dynamic sites e.g. eCommerce etc. the values on a page change based on users interaction.This lecture will show you how to add dynamic value in data layer and the use them in Google Tag manager.

Dynamic data addition in Data Layer and using custom event in GTM

Contact From 7 is a popular WordPress plugin.  This lectures shows you how to track it using GTM. You will also learn about Custom HTML functionality of GTM.

Using Custom HTML tag and Data Layer to track Contact Form 7 (WordPress plugin)
Installing Facebook Pixel with Google Tag Manager
Facebook Pixel Event Tracking

This lectures shows you how you can track how far user is scrolling on your web pages.

Tracking Scroll Depth on pages
Tracking if users are viewing a particular section, image, banner etc.
Tracking embedded YouTube videos with Google Tag Manager
Google Ads Conversion Tracking
Share Containers - Export and Import Google Tag Manager Containers

There are thousands of unique ways to deploy tags so I cant put them all in this course instead I am relying on you guys to provide me your cases and then I will show you how it is done by adding more lectures to this course.

More to come

In this exercise you will create a new tag for Google Analytics

Practice Test
5 questions
Bonus Lecture