Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS AWS Certified Developer - Associate CompTIA Security+
Photoshop Graphic Design Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Mindfulness Personal Development Personal Transformation Meditation Life Purpose Coaching Neuroscience
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Big Data
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Online Business Business Plan Startup Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee

This course includes:

  • 11.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing Google Analytics

Google Analytics Mastery

Generate more revenue through a deeper understanding of web analytics data
Rating: 4.2 out of 54.2 (287 ratings)
2,451 students
Created by Chris Boulas
Last updated 12/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Implement Google Analytics under beginner and advanced scenarios
  • Learn who their audience is and how they interact with your website
  • Understand where their traffic comes from and how those users navigate between pages of your site
  • Build, manage, and share custom reports with your colleagues
  • Answer specific questions you have about how your site is performing.
  • Have the skills they need to measure web traffic through to revenue and ROI.

Requirements

  • Access to a Google Analytics Account or be prepared to create a new one for a website you want to track.

Description

The only end-to-end course for Google Analytics users of all skill levels. From initial setup and tracking code configuration scenarios to leveraging it's reporting capabilities to generate more revenue, this course is designed to rapidly expand your knowledge through the practical, real-world use of Google Analytics.

This course includes 12 hours of comprehensive video content and while a lot of beginner information is included, this course also covers advanced tracking and reporting scenarios to help you get more out of the platform than what initially meets the eye.

Everyone asks themselves questions about how their website is performing, but don't always know the best way of accessing the information they're tracking, and that assumes that their current configuration has been implemented correctly. Over 60% of all Google Analytics implementations are incorrectly suited for a business's needs.

This course helps you address those key questions and gives you the skills and confidence needed to correctly configure a new Google Analytics instance from scratch for your company or clients.

Enroll in this course today to master Google Analytics and become a better marketer.

Who this course is for:

  • This course is designed for students of all skill levels to benefit. From the basics of setup and standard reporting to more advanced concepts around recommended filters, advanced segmentation, revenue reporting, etc.

Course content

5 sections • 54 lectures • 11h 28m total length

  • Preview11:40

  • Class 1 - Account Creation Steps
    20:57
  • Class 2 - Understanding Universal Analytics
    10:29
  • Class 3 - User Permissions
    11:27
  • Class 4 - Account Hierarchy Best Practices
    19:36
  • Class 5 - Introduction to Filters
    09:58
  • Class 6 - FIlters Best Practices
    20:26
  • Class 7 - Goal Configuration
    20:13
  • Class 8 - Webmaster Tools (Search Console) Integration
    07:53
  • Class 9 - AdWords Integration
    09:19
  • Class 10 - Advanced Script Tracking
    15:26
  • Class 11 - Site Search
    08:44
  • Class 12 - Recommended Plugins
    11:49
  • Class 13 - WordPress & Google Analytics
    11:35

  • Class 1 - Metrics and Dimensions
    12:47
  • Class 2 - Working with Metrics and Dimensions Together
    10:29
  • Class 3 - Data Collection Methodology
    04:23
  • Class 4 - Report Types
    10:39
  • Class 5 - Report Layouts
    19:01
  • Class 6 - Alert Types
    08:56
  • Class 7 - Creating and Managing Alerts
    14:02
  • Class 8 - Integrating Alerts with your Workflow
    09:47

  • Class 1 - Active Users Reports
    11:04
  • Class 2 - Demographics Reports
    12:06
  • Class 3 - Interests Reports
    05:30
  • Class 4 - Geography Reports
    14:27
  • Class 5 - Behavior Reports
    19:59
  • Class 6 - Technology Reports
    12:17
  • Class 7 - Mobile Reports
    13:58
  • Class 8 - Working with Custom Variables
    12:29
  • Class 9 - Define Channel Groupings
    20:53
  • Class 10 - All Traffic Reports
    20:15
  • Class 11 - Referral Reports
    13:43
  • Class 12 - Campaigns Reports
    07:47
  • Class 13 - Keywords Reports
    10:56
  • Class 14 - AdWords Reports
    06:55
  • Class 15 - Social Reports
    15:15
  • Class 16 - Search Engine Optimization Reports
    14:19
  • Class 17 - Behavior Flow Reports
    15:17
  • Class 18 - Site Content Reports
    19:50
  • Class 19 - Site Speed Reports
    18:54
  • Class 20 - In-Page Analytics Reports
    11:17
  • Class 21 - Goal Reporting
    20:01

  • Class 1 - Introduction to Custom Reporting
    06:13
  • Class 2 - Navigating the Interface
    07:07
  • Class 3 - Reviewing Custom Report Types
    09:16
  • Class 4 - Sharing Custom Reports via URL
    05:54
  • Class 5 - Sharing Custom Reports via Email
    07:37
  • Class 6 - Creating Dashboards
    16:18
  • Class 7 - Sharing Dashboards
    09:16
  • Class 8 - Introduction to Advanced Segmentation
    06:03
  • Class 9 - Working with Advanced Segmentation
    19:35
  • Class 10 - Introduction to Event Tracking
    08:12
  • Class 11 - Working with Event Tracking
    15:46

Instructor

Chris Boulas
Founder & President, Formulytic - Demand Gen & Marketing Ops
Chris Boulas
  • 4.2 Instructor Rating
  • 287 Reviews
  • 2,451 Students
  • 1 Course

I've spent over 10 years in the digital marketing space and currently serve as Founder & President of Formulytic, a demand generation and marketing operations company designed to act as an extension of our client's teams to generate revenue through online marketing channels and build their marketing operations infrastructures.

Prior to Formulytic, I've successfully operated against progressive digital marketing strategies to grow 2 companies from roughly $5 million to over $30 million in annual revenue for tech startups after overseeing demand gen for a fortune 100 company that was later acquired by Dell.

Out of college, I worked at an SEM agency, overseeing a team of 12 in a Director role within 2 years. From there, I oversaw a 7 figure demand gen budget for 2 of Quest Software's business divisions until they were acquired by Dell. From there, I spent 2 years overseeing demand generation for SendGrid, growing one of Boulder's hottest tech startups to 8-figures in annual revenue. From SendGrid, I spent 2 years overseeing demand generation and marketing operations for one of the largest players in the content marketing space, Kapost, before leaving to pursue my company, Formulytic, full time while actively day-trading in the stock market.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.