Google Analytics Mastery
- 11.5 hours on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Implement Google Analytics under beginner and advanced scenarios
- Learn who their audience is and how they interact with your website
- Understand where their traffic comes from and how those users navigate between pages of your site
- Build, manage, and share custom reports with your colleagues
- Answer specific questions you have about how your site is performing.
- Have the skills they need to measure web traffic through to revenue and ROI.
- Access to a Google Analytics Account or be prepared to create a new one for a website you want to track.
The only end-to-end course for Google Analytics users of all skill levels. From initial setup and tracking code configuration scenarios to leveraging it's reporting capabilities to generate more revenue, this course is designed to rapidly expand your knowledge through the practical, real-world use of Google Analytics.
This course includes 12 hours of comprehensive video content and while a lot of beginner information is included, this course also covers advanced tracking and reporting scenarios to help you get more out of the platform than what initially meets the eye.
Everyone asks themselves questions about how their website is performing, but don't always know the best way of accessing the information they're tracking, and that assumes that their current configuration has been implemented correctly. Over 60% of all Google Analytics implementations are incorrectly suited for a business's needs.
This course helps you address those key questions and gives you the skills and confidence needed to correctly configure a new Google Analytics instance from scratch for your company or clients.
Enroll in this course today to master Google Analytics and become a better marketer.
- This course is designed for students of all skill levels to benefit. From the basics of setup and standard reporting to more advanced concepts around recommended filters, advanced segmentation, revenue reporting, etc.
Best practices for instating an account hierarchy, including the best ways to handle multiple profiles and views. This is one of the most important lessons in the course and understanding these concepts will ensure you're not part of the 60% of users who configure their instances incorrectly.
Google's site search functionality has started being used less frequently with the rise of native tracking solutions within many CMS platforms. Still, outside of these platforms users are left with few options for understanding what users are searching for once they're already on your site. We'll walk through an example of how to set this functionality up in your instance and on your site.
Realtime reports are some of the most fun reports in Google Analytics. We'll understand how this data is measured and the various reports that are available for realtime reporting. We'll also walk through some use cases for the types of websites that need to rely on realtime data.
Referral reports are a subset of the "All Traffic" reports and commonly show which third party sites are sending traffic to your site. However, this source commonly ends up being a "catch all" of traffic from sources that aren't truly referral. We'll walk through these nuances and the best way of interpreting data in this report.
Data will populate for these reports once the search console integration has been completed. This will allow you to have a better understanding of what search queries users are typing into Google to find your site, and how those users navigate your site once they click through.
Flow reports in Google Analytics are perhaps the most difficult to interpret and understand. With multiple ways of measuring how users navigate between pages, flow reports arguably do the best job. We'll walk through the best way to read these reports and how you can act on the results.
For many reporting needs, standard reports will only get you so far before you need to rely on a custom report. Advanced Google Analytics users spend more time reading custom reports than standard reports. We'll walk through the advantages custom reports provide in this lesson.
Advanced segmentation is one of the most important concepts in Google Analytics. Once you get comfortable with it, you'll find yourself using it all the time. In this lesson, you'll learn what advanced segmentation is and what makes it so important to use.