Search Engine Marketing (SEM) from an ex-Googler
What you'll learn
- Create and run Search Engine marketing campaigns on Google AdWords
- Optimise campaigns to get the best possible results
- Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.
Requirements
- Students need to be familiar with internet marketing.
Description
The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.
Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.
The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.
A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.
Who this course is for:
- Anyone interested in becoming a Online advertising expert should take this course.
- Anyone who wants to become a specialist in Digital Marketing
- Anyone who plans to pass the Google certification exams
Course content
- Preview06:02
- Preview15:00
- 03:29Advantages of Google AdWords
- Preview02:32
- 11:09AdWords Bids
- 10:58AdWords Ad Quality
- 02:45AdWords Daily Budget
- 18:10Account Structure
- 15:10Creating a Campaign - Campaign Settings
- 05:13Creating a Ad Group
- 05:14AdWords Ad Format
- 08:49Keyword Match Type
- 10:49Ad Approval and Policy
- 09:08Managing Multiple Accounts - MCC, API, Editor
Instructor
![Amitabh Verma](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.3 Instructor Rating
- 467 Reviews
- 18,151 Students
- 2 Courses
Amitabh is an ex-Googler leader with more than 20 years in leadership positions in technology, banking and education industry. At Google, Amitabh led the Global Advertising services team that worked with millions of advertisers globally and ensured that the small and medium businesses got the best ROI from the search, display, shopping, mobile and youtube ads.
Post Google, Amitabh founded AMP Digital which has worked with brands like LG, HP, Avaya, Roche, USP, Cipher Cloud, Dr Reddys' Lab etc to deliver world class digital marketing services and consulting to them.
Amitabh is currently working on getting personal branding solutions to the masses so that everyone can brand themselves online and maximise their potential.