Search Engine Marketing (SEM) from an ex-Googler
3.8 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
915 students enrolled

Search Engine Marketing (SEM) from an ex-Googler

Learn Online Advertising (SEM) through hands on approach learned from working at Google and managing million $ accounts.
3.8 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
915 students enrolled
Created by Amitabh Verma
Last updated 11/2014
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create and run Search Engine marketing campaigns on Google AdWords
  • Optimise campaigns to get the best possible results
  • Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.
Requirements
  • Students need to be familiar with internet marketing.
Description

The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.

Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.

The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.

A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.

Who this course is for:
  • Anyone interested in becoming a Online advertising expert should take this course.
  • Anyone who wants to become a specialist in Digital Marketing
  • Anyone who plans to pass the Google certification exams
Course content
Expand all 31 lectures 04:46:34
+ AdWords Fundamentals
14 lectures 02:04:28
Advantages of Google AdWords
03:29
AdWords Bids
11:09
AdWords Ad Quality
10:58
AdWords Daily Budget
02:45
Account Structure
18:10
Creating a Campaign - Campaign Settings
15:10
Creating a Ad Group
05:13
AdWords Ad Format
05:14
Keyword Match Type
08:49
Ad Approval and Policy
10:49
Managing Multiple Accounts - MCC, API, Editor
09:08
+ Advance Search
10 lectures 01:43:10
Advance Search Intro
01:18
Invalid Clicks, Product Listing Ads
13:24
Dynamic Search Ads
08:04
Ad Extensions - Sitelinks, Call Extenstions, Location Extensions, Social.
10:15
Tools - Change history, Conversions, Keyword Tool.
19:35
Tools - Display planner, Ad Preview and Diagnosis
06:26
Reporting, and Analytics
18:41
Reporting Part 2
08:59
AdWords Editor
08:14
Optimisation and opportunities tab
08:14
+ Display Network
7 lectures 58:56
Introduction to Display Network
14:29
Creating Display Campaign, Display Ad Builder, Ad Gallery.
11:51
GDN Policy, Remarketing,
15:38
Video Ads, True View, Youtube
07:33
Youtube Ad Formats
01:54
Youtube best practices
02:15
Mobile Advertising
05:16