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30-Day Money-Back Guarantee
Marketing Digital Marketing Marketing Strategy

Search Engine Marketing (SEM) from an ex-Googler

Learn Online Advertising (SEM) through hands on approach learned from working at Google and managing million $ accounts.
Rating: 3.9 out of 53.9 (53 ratings)
946 students
Created by Amitabh Verma
Last updated 11/2014
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Create and run Search Engine marketing campaigns on Google AdWords
  • Optimise campaigns to get the best possible results
  • Apply tricks and techniques for great ROI, and run campaigns for online sales, lead generation or brand building.

Requirements

  • Students need to be familiar with internet marketing.

Description

The course teaches you Search Engine Marketing, and especially, how to use Google AdWords to meet your marketing objectives. This is an indepth course, with practical hands on guide. You can expert to start running campaigns for top brands after undergoing this program. I have ensured that only the crux of digital marketing is included in the program, so that you only work on what is necessary and are not overloaded with a lot of material which you can never finish.

Its a course meant for Search Engine marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing.

The course contains 3 parts - Online Advertising Fundamentals, Search Advanced, and Display Advertising. In this program, you will learn all about creating, managing and optimising campaigns meant for brand building, lead generation or online sales. You will learn to run campaigns for search and display networks on desktop, and mobile platforms using text, image, rich media or video ad formats.

A very comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google AdWords certified.

Who this course is for:

  • Anyone interested in becoming a Online advertising expert should take this course.
  • Anyone who wants to become a specialist in Digital Marketing
  • Anyone who plans to pass the Google certification exams

Course content

3 sections • 31 lectures • 4h 46m total length

  • Preview06:02
  • Preview15:00
  • Advantages of Google AdWords
    03:29
  • Preview02:32
  • AdWords Bids
    11:09
  • AdWords Ad Quality
    10:58
  • AdWords Daily Budget
    02:45
  • Account Structure
    18:10
  • Creating a Campaign - Campaign Settings
    15:10
  • Creating a Ad Group
    05:13
  • AdWords Ad Format
    05:14
  • Keyword Match Type
    08:49
  • Ad Approval and Policy
    10:49
  • Managing Multiple Accounts - MCC, API, Editor
    09:08

  • Advance Search Intro
    01:18
  • Invalid Clicks, Product Listing Ads
    13:24
  • Dynamic Search Ads
    08:04
  • Ad Extensions - Sitelinks, Call Extenstions, Location Extensions, Social.
    10:15
  • Tools - Change history, Conversions, Keyword Tool.
    19:35
  • Tools - Display planner, Ad Preview and Diagnosis
    06:26
  • Reporting, and Analytics
    18:41
  • Reporting Part 2
    08:59
  • AdWords Editor
    08:14
  • Optimisation and opportunities tab
    08:14

  • Introduction to Display Network
    14:29
  • Creating Display Campaign, Display Ad Builder, Ad Gallery.
    11:51
  • GDN Policy, Remarketing,
    15:38
  • Video Ads, True View, Youtube
    07:33
  • Youtube Ad Formats
    01:54
  • Youtube best practices
    02:15
  • Mobile Advertising
    05:16

Instructor

Amitabh Verma
Ex-Googler, Founder AMP Digital
Amitabh Verma
  • 4.2 Instructor Rating
  • 452 Reviews
  • 17,598 Students
  • 2 Courses

Amitabh is an ex-Googler leader with more than 20 years in leadership positions in technology, banking and education industry. At Google, Amitabh led the Global Advertising services team that worked with millions of advertisers globally and ensured that the small and medium businesses got the best ROI from the search, display, shopping, mobile and youtube ads.


Post Google, Amitabh founded AMP Digital which has worked with brands like LG, HP, Avaya, Roche, USP, Cipher Cloud, Dr Reddys' Lab etc to deliver world class digital marketing services and consulting to them.

Amitabh is currently working on getting personal branding solutions to the masses so that everyone can brand themselves online and maximise their potential.

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