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30-Day Money-Back Guarantee
Marketing Search Engine Optimization Google Ads (Adwords)

Google AdWords for Beginners 2020

Learn how to effectively use AdWords to reach more customers online and grow your business.
Rating: 4.4 out of 54.4 (3,150 ratings)
24,081 students
Created by Corey Rabazinski
Last updated 7/2018
English
English [Auto], Indonesian [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Fundamentals of AdWords
  • Campaign Targeting
  • Managing Budgets and Bids
  • Creating Successful Ads
  • Keyword Research
  • Competitive Research
  • Research Tools
  • Optimization Strategies
  • *Bonus* Intro into Advanced AdWords (Display & Remarketing)
Curated for the Udemy for Business collection

Description

"This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords." -Brad Fach, Founder, PatentFile

                                                                                                                                  In just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back! 

                                                                Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization. 

                                                                You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. And, on top of lifetime access to the course, you'll also get a FREE copy of my Google AdWords for Beginners eBook

                                                                                                                                         After completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I've personally used to run thousands of successful AdWords campaigns. 

  Each lesson includes: 

  1. An in-depth video lesson

  2. A screencast walk-through using a live AdWords account

  3. Links to tools and relevant articles for further reading

                                                                                                                                         The walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what's needed when launching your first campaign.  You will learn faster by doing, rather than just listening. 

                                            This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt. 

                                                                                                                                         If all of that sounds good to you, enroll now, and we'll get started with Google AdWords for Beginners. 

 

Who this course is for:

  • Entrepreneurs
  • Marketing Professionals
  • Business Owners
  • Marketing Students

Course content

7 sections • 49 lectures • 3h 27m total length

  • Preview07:08
  • Preview08:58
  • Landing Pages
    06:36
  • Walk Through: Landing Page Examples
    05:35
  • Campaign & Ad Group Fundamentals
    06:35
  • Section 1: Links & Further Reading
    00:45

  • Location Targeting
    07:25
  • Walk Through: Location Targeting
    03:11
  • Walk Through: Location Groups
    02:07
  • Language Targeting
    03:00
  • Walk Through: Language Targeting
    01:27
  • Walk Through: Budget
    01:24
  • Walk Through: Bidding
    04:50
  • Walk Through: Start/End Date
    01:04
  • Walk Through: Audiences
    04:31
  • Ad Extensions
    04:20
  • Walk Through: Sitelinks
    03:05
  • Walk Through: Call Outs
    01:37
  • Walk Through: Call Extensions
    02:52
  • Walk Through: Additional Settings
    06:14
  • Walk Through: Adding Conversion Tracking
    05:11
  • Section 2: Links & Further Reading
    01:12

  • Creating & Writing Ads
    05:19
  • Walk Through: Creating Ad Groups
    05:34
  • Walk Through: Creating and Writing Ads
    05:09
  • Adding Keywords
    05:37
  • Keyword Match Types
    07:13
  • Walk Through: Adding Negative Keywords
    03:53
  • Dynamic Keyword Insertion
    04:12
  • Walk Through: Dynamic Keyword Insertion
    02:18
  • Section 3: Links & Further Reading
    00:58

  • Walk Through: Competitive Research
    06:37
  • Google Keyword Planner
    08:08
  • Walk Through: Using Google Analytics for Keyword Research
    05:15
  • Better Keyword Research
    03:57
  • Section 4: Links & Further Reading
    00:42

  • Optimization Overview
    01:08
  • Optimizing Campaign Settings
    04:26
  • Optimizing Through A/B Testing
    03:13
  • Optimizing with Ad Extensions
    02:19
  • Optimizing Click Through Rates
    03:32
  • Optimizing with Negative Keywords
    03:49

  • Intro into Display Campaigns
    07:56
  • Walk Through: Display Campaigns
    08:48
  • Intro into Remarketing
    08:08
  • Walk Through: Remarketing
    06:20
  • Section 5: Links & Further Reading
    02:06

  • The Wrap-up
    01:19
  • Free AdWords eBook
    00:18

Instructor

Corey Rabazinski
Google Certified Marketer
Corey Rabazinski
  • 4.4 Instructor Rating
  • 4,064 Reviews
  • 32,762 Students
  • 5 Courses

I've taught over 50,000 students online marketing....and counting.

I am a Google and Bing accredited digital marketer with 8+ years of experience helping companies grow online with a variety of marketing tactics. I previously led the marketing team at Code School where I helped grow the company to over 4 million users, before being acquired for over $36,000,000. 

Prior to that, I managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.

I am now squarely focused on helping students learn digital marketing strategies that work through my courses. If you ever have any questions for me, feel free to reach out at any time. 

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