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Learn Fundamentals of Digital Marketing
Rating: 4.2 out of 5(148 ratings)
4,267 students
Created byJasmeet Singh
Last updated 12/2017
English

What you'll learn

  • Understand the basics of Digital Marketing
  • Learn the difference between Digital and Internet Marketing
  • Learn “Why Digital Marketing is required?” with the help of statistics
  • All the basics of different methods of digital marketing like SEO, SMO, Content Marketing, Email Marketing, Paid Advertisement and Affiliate Marketing
  • Learn a cost-effective method of Marketing
  • Move to the advanced level of Digital Marketing

Course content

1 section • 9 lectures • 1h 15m total length

  • Introduction to Course0:36

    The Introduction briefs you with the modules in this course.

  • What is Digital Marketing?10:14

    After listening to this Lecture, you will have a fair understanding of What is Digital Marketing. Why is it so relevant today and how Digital Marketing is gradually becoming the preferred method of Marketing for everyone.

  • Overview of SEO17:38

    Once you complete the lecture, you will have a good understanding of:

    1. Relevance of Search Engines in Digital marketing
    2. What is SEO?
    3. Why SEO is so important?
    4. A brief of different methods of Digital Marketing
  • Understanding Social Media Marketing12:17

    By the end of lecture, you will be well versed with topics like:

    1. Growth of Social Media over the years
    2. What is Social Media Marketing?
    3. Fundamentals of Social Media Marketing
    4. A brief on "How to do Social Media Marketing"
  • Email Marketing : The oldest method in Digital Marketing8:43

    This lecture will teach you the basics of Email Marketing. 

    You will gain knowledge on topics like:

    1. What is Email Marketing?
    2.  How Email Marketing works?
    3. What are different types of Email Marketing Techniques?
  • Role of Paid Campaigns in Digital Marketing6:43

    The lecture gives you a brief on topics:

    1. Why are Paid Campaigns required?
    2. Different type of paid campaigns?
    3. How to setup a paid campaign?

    By the end of lecture, you will be able to understand the role paid campaigns play in Digital Marketing.

  • Affiliate Marketing : A unique way of earning through Digital Marketing3:20

    Affiliate Marketing is a method where you earn by referring products/services of others. 

    By the end of lecture, you will have an understanding of Affiliate Marketing.

  • Content Marketing : an indispensable part of all methods of Digital Marketing2:47

    The lecture touches a very important topic in Digital Marketing - Content Marketing. In the lecture you will understand relevance of good content and how all methods of Digital Marketing have become dependent on "Content Marketing".

  • Benefits of Digital Marketing13:17

    From proving better ROI to helping small businesses compete with the giants of industry, Digital Marketing helps you do all. By the end of lecture, you will be able to understand all benefits of Digital Marketing along with relevant examples to demonstrate the benefits.


Requirements

  • You should have a digital device (phone, pc, laptop, tablet) , Internet connection and headphones/speakers.
  • Since this is an introduction course, no prior knowledge of Digital Marketing is required.

Description

Are you still wondering “What is Digital marketing?”. You are not the only one who wants to understand why and what makes digital marketing so popular today.

This short and precise course will help you understand the fundamentals of Digital marketing. I have tried to design the course keeping in mind the questions I am asked during our digital marketing workshops.

From explaining the rise of digital marketing over the years to explaining the latest Methods of Digital Marketing, I have tried to cover all Fundamentals of Digital Marketing.

Who this course is for:

  • Students who are inquisitive about Digital Marketing.
  • Entrepreneurs who are looking for cost effective methods to promote their product/services.
  • Working Professionals who want to add a skill set to their existing skill sets (note : digital marketing is not restricted to professionals from technical background. The skill can be learned by anyone who knows how to use a laptop and internet. Since you are reading this course description on Udemy, I am confident you qualify to take this course 😊 )
  • Freelancers who want the freedom to work from home but have no clue on how they can promote their services.

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